Affiliate Announcements
Bolt Affiliates partners with MAP to launch their Affiliate Programme
Leading iGaming company, Zeus Gaming has launched its new affiliate marketing programme, Bolt Affiliates in partnership with MAP, the fastest growing iGaming affiliate software.
BoltAffiliates.com has a strong portfolio of brands operated across multiple platforms including Jumpman Gaming and Nektan, with more brands due to launch soon.
The PR head of Bolt Affiliates stated “Bolt Affiliates currently operates four top converting brands, namely MoneyReels.com, RoseSlots.com, CloverCasino.com and EgyptSlots.com with three more brands joining the network soon. We, therefore, needed an affiliate marketing software that has a robust tracking system and multi-level campaign support. We are excited about this partnership with MAP that has all the features to fulfil all our requirements.”
They further added “To celebrate the launch of our affiliate program we are offering a special introductory offer of 50% Revenue Share for all affiliates across all our brands with no negative carry over and no bundling of payments.”
Speaking about the brands he said “Money Reels and Rose Slots casino have a fantastic collection of games by the leading game providers in the industry. The casinos are powered by Jumpman Gaming and offers a welcome bonus of up to 500 Free Spins on 1st deposit”
These brands perform particularly well on mobile, with their extremely fast loading and responsive design. These brands are perfect for UK affiliates, and whilst they may be new we can see that the conversion and LTV’s metrics are on par with the very top brands.
Clover Casino and Egypt Slots are powered by Nektan and features games from industry giants such NetEnt, Microgaming, NYX, IGT and many more. In addition, it has a fantastic collection of live dealers’ games powered by Evolution. Both of these brands lead with generous no deposit offers (10 Free Spins on Cleopatra – No Deposit Required for EgyptSlots.com and 20 Free Spins on Finn & Swirly Spin – No Deposit Required for CloverCasino.com). This is then followed up by very appealing deposit welcome packages to convert players. These Nektan powered brands will accept players from UK, Germany, Canada, Sweden, Norway, Finland, Ireland and New Zealand and allows players to play in a range of currencies and languages.
About Bolt Affiliates:
Established in 2018, Bolt Affiliates is brought to you by UK-based iGaming company, Zeus Gaming which is owned by industry experts with more than 10 years of experience in online marketing of gaming brands. Created with a vision of being the most transparent and generous affiliate network, Bolt Affiliates currently features four top converting brands powered by reputed gaming providers. The affiliate programme offers an introductory commission of 50% rev share with no negative carryover or bundling of site revenues.
For more info: https://www.boltaffiliates.com/
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
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