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BetterBetting Today Opens ICO Public Sale for BETR, the Betting Currency of the Future

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BetterBetting Opens ICO Public Sale for BETR

BetterBetting , a software systems enabler for sports betting on the blockchain, today launched their ICO Public Sale for BETR, a digital currency that will pave the way for a decentralised peer-to-peer sports betting system, and revolutionise online sports gaming. 

The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, ICO and gambling experts expect that BETR will soon become the betting currency of the leading sports betting sites.

Following BetterBetting’s successful pre-ICO sale period, their website will open at 14:00 GMT on December 15, 2017 for Public Sales. Given the high level of interest, pundits expect a rapid progression through the early-bird bonus levels (the first $5M have a progressive bonus level applied –see website for details). Cryptocurrency enthusiasts can purchase their desired share of the ICO until the projected sale end in January 2018 or hard cap of $30 million.

BetterBetting to ICO Enthusiasts: Get Tokens Before You Regret It

Once the hard cap is reached, a total of up to 650,000,000 BETR will have been released (with some kept in reserve and embargoed). These tokens will immediately be usable by sports bettors for wagers in sportsbooks that cater to BETR clients, and in peer-to-peer bets.

The target date for the launch of the fully fledged, much-awaited, Better Betting Nodes compatible with BETR is in March 2018, but owners of the crypto coin will be able to use their BETR with select sportsbooks prior to the full launch date.

As the digital currency is geared toward becoming the betting currency of the future, BetterBetting encourages everyone to make the most from the sale as the token is expected to appreciate in value within a short time of launch. There is minimal risk in buying tokens as they are tradable within two weeks after purchase, and will almost immediately start being used as value tokens on associated sportsbooks. When the ICO is over, the hard cap for BETR cannot be increased beyond the 650M limit.

BETR: A Promise of Transparency and Provable Fairness

Adriaan Brink, the CEO and Founder of Better Betting Foundation, stated:  “With Better Betting we are excited to bring a new paradigm to the world of sports betting. By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who may not have any relationship with one another.

By removing much of the friction associated with placing sports bets, Brink’s team has created a transparent and provably fair peer-to-peer sports betting system that is not controlled by a central authority. With a core team of seasoned industry experts, BetterBetting is now in the final stages of introducing BETR to the world.

Brink added:  “Working with major industry players, this decentralized liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system. Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.

 

About  BetterBetting:
The BetterBetting Foundation was established in 2017 in Estonia, aiming to integrate blockchain technology into sports betting for a decentralized gambling system. Founded by Adriaan Brink and David Vanrenen, BetterBetting is a non-profit group of ICO and sports betting experts inclusive of the supervisory board members David Vanrenen, Hilly Ehrlich, and Mitchell Rankin; and the advisors Jon Matonis, Ronnie O’Sullivan, Jez San, and Eric Benz. For more information, go to  https://betterbetting.org/ 

Affiliate Success

Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction

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Casino Guru secures SiGMA Central Europe B2C Awards' Best Affiliate 2025 distinction

Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.

Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.

Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”

Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.

At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.

Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.

Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.

Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.

Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.

Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.

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Conferences

Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

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Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.

As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.

The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.

Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.

🎯 Save the date:
🗓️ 26 November 2025 
📍 Inter Expo Center, Sofia 

Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!

Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!  

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N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter

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N1 Partners turned its presence at SiGMA Central Europe 2025 into a full-throttle hub for business and networking — reconnecting with partners, solidifying collaborations, and expanding shared strategies at N1 Partners’ booth. The event became another major milestone in the journey toward the grand finale of the flagship N1 Puzzle Promo campaign.

This stop followed London and Lisbon earlier in the year, where each event revealed a new chapter of the promo’s story. London introduced the branded iconic double-decker Wealth Bus activation, Lisbon added the “Surfing on the Waves to Success” experience, and Rome brought an Italian racing-spirit pit-stop concept, fueling the next pace of the competition.

“Our road to the N1 Puzzle Promo final in Barcelona is made up of many milestones, the brightest of which are London, Lisbon, and now Rome,” says Alexa Bond, Head of Affiliates at N1 Partners. “Each point isn’t just an event. It’s where we meet partners in person, plan new steps together, and keep moving forward. Rome felt like a ‘pit stop’ in the best sense – a moment to refuel, check the direction, and continue the race toward the helicopter.”

A Booth That Never Stopped Moving

The N1 Partners stand became one of the most vibrant spots of the exhibition floor, drawing continuous attention from attendees and media alike.

  • 500+ productive meetings were held with major affiliates and key iGaming players.
  • 600+ portions of gelato were served — a crowd favorite symbolizing the Italian touch.
  • 200+ N1-branded merch packs were handed out, quickly becoming recognizable visuals across the venue.
  • 300+ participants took part in the HeliRun Challenge, the bespoke mechanical time-trial maze where accuracy, speed, and focus count.
  • 250+ took part in the LEGO Ferrari giveaway, with the lucky winner describing their prize as “an everyday reminder of how competition keeps you moving.”

The booth aesthetic took inspiration from Italian racing culture – not flashy but clear, focused, and energetic, reflecting the push toward the finish line of the campaign.

Spotlight and Media Presence

Throughout SiGMA Central Europe, N1 Partners engaged in multiple media interviews and appearances across leading affiliate-industry platforms and podcasts. Discussions focused on the evolution of affiliate marketing, the mechanics behind N1 Puzzle Promo, and how tailored offers and transparency continue to reshape the multi-brand affiliate model.

Next Stop: Barcelona 2026 — The Grand Finale

The journey continues to Barcelona, where during iGB/ICE Europe 2026 N1 Partners will host the grand finale celebration of the N1 Puzzle Promo.

  • Grand prize for winners – a Robinson R22 Beta II helicopter.
  • Premium gifts for the top 10 winners: Porsche eBike Sport, Cartier Santos Medium watch, MacBook Pro, Leica Q2, Apple Vision Pro, and more.
  • Exclusive prize draw for ceremony guests.
  • Full entertainment show with top artists and a headliner.

“We look forward to celebrating with our partners who’ve been part of this journey. It’s our shared moment to enjoy,” said the N1 Partners team.

Join the Race

Want to accelerate your affiliate performance? Join N1 Partners and become a driver in the race to win. 

Visit n1.partners for details.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. 

Operating across 10+ Tier-1 GEOs, the company delivers high-conversion traffic and flexible terms for partners worldwide. With Reg2Dep rates of up to 70% and a trusted network of 10,000+ affiliates, N1 Partners offers competitive deals for top partners — CPA up to €700 and RevShare up to 45% — ensuring that partners always stay ahead in the game.

Be number one with N1!

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