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Betin Launches New Affiliate Programme with Income Access

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African sportsbook and casino operator chooses Income Access platform for new affiliate offerin

MONTREAL, QC. 7th August 2017 – Betin, the BCLB-licensed African sportsbook and casino operator, has partnered with Paysafe’s Income Access, supplier of marketing and analytics software, for the launch of its new affiliate programme. Focusing chiefly on markets in Kenya and Uganda, Betin’s new programme will provide a unique opportunity for affiliates proficient at generating high levels of regional traffic.

Encompassing a range of international sporting events – including all major events across Europe – Betin is committed to combining attractive odds with equally intriguing betting options such as “First Goalscorer” and “Half-Time/Full-Time”. In addition to their traditional casino and sports-betting products, Betin also features live betting, racing and virtual gaming opportunities such as the Betin League.

As a brand committed to addressing inconvenient mobile fees, Betin offers a rewarding combination of deposit bonuses and deposit fee exemptions in Kenya. Additionally, users across the East African region will benefit from Multiple Boosts on accumulators as well as the innovative real-time Cash Out feature. Cash Out gives players even more control over their betting, helping to guarantee profits and cut losses, by permitting in-play cash outs on pre-game bets.

Incentivising new affiliate sign-ups, the Betin Affiliate Programme is offering members a 50% revenue share in the first month of joining the programme.

Betin also boasts attractive promotions for new and existing players alike. The Betin Affiliate Programme makes it simple for affiliates to leverage these promotions with marketing materials that are easily accessible through the Income Access platform. This collection of promotional materials is designed to achieve optimal conversion rates and attract new players.

Affiliates will also benefit from a dedicated affiliate manager to provide added support.

Leandro G. Giovando, Betin Kenya Managing Director, said: “Betin Kenya is the fastest growing bookmaker in the region, and so it’s vital that our affiliate platform reflects this position. Partnering with Income Access improves the affiliate experience, with a focus on efficiency and safe payments.”

Raffaella Micuccio, Betin Uganda Commercial Director, said: “Betin Uganda has ambitions of becoming the market leader in the country. As such, we have decided that a world-class affiliate platform such as Income Access would help us realise this goal. We’re very excited to see the results!”

Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “Partnering with a brand that has strong engagement in an emerging market is always exciting for us. Betin has a robust collection of products and we look forward to contributing to their continued success”.

For more information on the launch of the Betin Affiliate Programme, please contact Betin Kenya and Betin Uganda

About Betin
The Betin brands, as Betin Kenya and Betin Uganda, are among the most successful betting and gaming brands operating in Africa. Betin draws upon the best practices in Africa and its directors utilise their combined experience of over 150 years in the gaming industry to offer the very best products and services.

Betin operates a full online and offline sports betting product portfolio. On a Saturday there may be as many as 10,000 different bets on offer, along with a full selection of virtual and casino products. Betin’s technology centre is based in Europe to ensure the reliability and security of systems and transactions, with customer facing operations in Nairobi and Kampala.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its payment processing, digital wallets, prepaid solutions and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by businesses and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com

 

Contact Information

Betin

Website: betin.co.ke (Kenya)| betin.co.ug (Uganda)

Affiliate Sign Up Page: https://webaffiliates.betin.com/

Facebook: facebook.com/BetinKenya.official | facebook.com/officialBetinUganda
Twitter: twitter.com/BetinKenya | twitter.com/BetinUganda

 

Contact Information
Nick Say
Communications Supervisor
Income Access, Paysafe
Tel. +1-514-849-8595
Email: nick@incomeaccess.com
Website: http://incomeaccess.com

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Income Access

BetSid Partners with Income Access

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BetSid Partners with Income Access

Sportsbook and casino brand will integrate with Income Access Network ahead of affiliate programme launch

 

BetSid, the UK-based casino and sportsbook brand, has announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. Through this partnership, BetSid’s new affiliate programme, which is scheduled to launch within the next few weeks, will integrate with the Income Access Network, an affiliate network tailored to the evolving needs of iGaming operators.

The BetSid affiliate programme will benefit from the Income Access affiliate platform, which features a suite of robust reporting options. With access to data-based insights that drill down to the player level, BetSid will have the tools necessary for effective collaboration with affiliate partners and implementation of strategic initiatives to promote acquisition and retention.

The BetSid programme will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth. This will empower BetSid to recruit affiliate partners rapidly and grow the programme post-launch.

Earlier this year, BetSid announced its partnership with platform provider FSB, a specialist in online sportsbook and casino solutions. That partnership provides players with access to a comprehensive package of sportsbook products that covers a range of sports markets, including football, rugby, cricket, golf, tennis and more. Greyhound and horse racing are also among the featured products.

Players can also take advantage of BetSid’s in-play betting feature as well as offerings across casino, live casino and virtual games. The online casino boasts a collection of classic games, including blackjack, roulette and slots.

BetSid, which was founded in 2013 and has an existing land-based presence, has also partnered with the affiliate marketing experts at Affiliate Insider to build an affiliate strategy that further supports the brand’s expansion to a wider online audience.

Paul Kirkby, BetSid Managing Director, said: “We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme. Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “An emphasis on quality product offerings puts BetSid in a strong position ahead of their affiliate programme launch and well into the future. We’re very happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals.”

For more information on this new affiliate programme, contact BetSid.

 

About BetSid:
BetSid was first founded by successful Lancashire entrepreneur Simon Rigby in 2013. What began as a supplementary service to his catering offering at Deepdale stadium has rapidly grown into a major success story and formidable addition to the Rigby Group in its right. Since its formation, BetSid has grown into an extensive operation across West Lancashire, now maintaining eight high street shops across Blackpool, Preston, and Chorley. BetSid has launched their online betting facilities, bringing its market-leading services to a national UK audience. Major growth plans during 2018 also include a recent sponsorship agreement with Football League side Blackpool FC, as well as providing matchday betting for the club. The new online betting service will mean more customers will be able to access BetSid’s uniquely generous terms for Lucky 15/31/63 bets, no matter what sport, firmly establishing them as the bookmaker of choice for lucky bets.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

About Paysafe:
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card-issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

 

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Income Access to Sponsor Fourth Annual AffiliateFEST

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Income Access to Sponsor Fourth Annual AffiliateFEST

Event sponsor will also moderate panel on eSports, fantasy, social betting and traditional gaming

 

Income Access, Paysafe Group’s marketing technology and services provider, will again be a sponsoring partner of AffiliateFEST, the annual digital accelerator dedicated to educating iGaming affiliates and sharing insights on digital growth hacking. Now in its fourth year, AffiliateFEST will take place on 19th September 2018 at the Hilton Olympia in London.

Through its sponsorship of AffiliateFEST, Income Access promotes skills development in the affiliate sector by supporting sessions focused on relevant themes, including advertising compliance codes, how mobile can add value to affiliate acquisition strategies and the role of artificial intelligence in the affiliate industry. Partnered with more than 250 iGaming brands across an array of markets, Income Access is a longstanding supporter of strategic evolution within the industry.

Sarafina Wolde Gabriel, Income Access’ Vice President of Strategy, will moderate one of the panel discussions, which will explore emerging trends across several growing sectors within the iGaming industry. E-sports, fantasy, social betting and traditional gaming will all be covered as panelists dissect the psychology of player behaviours, pitfalls and barriers to entry, and more.

This year’s edition of AffiliateFEST will feature 17 expert speakers, the full list of which can be found here.

AffiliateFEST is organised by Affiliate Insider, a company run by veteran affiliate marketer Lee-Ann Johnstone and dedicated to providing the latest affiliate marketing and industry news as well as organising bespoke workshops and skills development programmes to support the continued growth of the affiliate channel.

AffiliateFEST runs alongside the Betting on Sports conference week, which takes place from 18th to 21st September and will host 140 exhibitors, 2,500+ delegates and 200 leading industry speakers. Income Access is sponsoring one of the conference panel discussions – “Reaching the Player – where do affiliates fit in?” – which takes place on 19th September at 12:10 GMT at the Olympia London.

Lee-Ann Johnstone, Founder and CEO of AffiliateINSIDER, said: “AffiliateFEST offers in depth content that is designed to help affiliates grow their business. Our speakers are highly respected experts and everybody in attendance benefits from the depth of content that is shared in the workshop sessions. The personalised networking is invaluable as you really get to connect with brands that are keen to grow. You just don’t get this kind of insight from larger iGaming events and our delegates always leave with a host of ideas, great connections and insight to keep their business growing from strength to strength.”

Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “AffiliateFEST continues to display its commitment to building the affiliate channel through education. We’re proud to be both a sponsor and participant in this important event, which only grows more relevant over time.”

Affiliates who wish to attend but have yet to register, can do so FREE on the event’s registration page.

 

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BetYetu has partnered with Income Access to launch their new affiliate programme

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BetYetu has partnered with Income Access to launch their new affiliate programme

Online sportsbook and casino brand launches affiliate programme to expand presence across East and West Africa

 

Montreal, QC.  2018 – BetYetu, a leading gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. BetYetu will use Income Access’ industry-leading affiliate software platform to optimise programme growth and acquisitions.

BetYetu (or its partner brands) hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.

The BetYetu Partners affiliate programme will be powered by the affiliate platform of Income Access, winner of the eGR North America Award for ‘Acquisition & Retention Partner’ for four years running. Through the platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimise both acquisition and retention.

As a partnering brand of Oxygen8 Group, a recognised leader in global technology that specialises in multi-channel solutions and African mobile money solutions, BetYetu is leveraging an ongoing continent-wide transition from traditional forms of marketing to online media. Through this strategy, the brand aims to build and sustain a leadership role in East and West Africa’s affiliate marketing industry.

BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu Uganda, Ghana and Mozambique will focus solely on sports betting. Additionally, the programme will promote the Tanzania-based Mkekabet sportsbook, which is another partner of Oxygen8 Group and licensed by the Gaming Board of Tanzania.

Through a continued focus on growth, more brands, products and regions are expected to be added.

Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth. As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent. We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own Dream Team!”

Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”

For more information about this partnership, contact BetYetu.

 

About Betyetu Group & Oxygen8 Group:
Oxygen8 Group is a global technology provider of multi-channel solutions with offices in 11 countries, operations in over 32 countries and a turnover in excess of £100million. Working in partnership with its clients, Oxygen8 enables businesses to drive new revenue streams, improve customer communication, build brand awareness and increase customer loyalty.
Headquartered in Birmingham UK, Oxygen8 also has offices in Ireland, Australia, USA, South Africa, Kenya, Uganda, Tanzania, Caribbean and Singapore. Clients include mobile networks, newspaper groups, radio and television stations, major high street retailers and banks. As a global business, Oxygen8 has the infrastructure, technical skills and depth of resource to take new products to market quickly and easily, whilst still giving clients the benefit of ‘on-the-ground’ local knowledge and support.
The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the mobile marketing industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.

About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

About Paysafe:
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

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