Affiliates and the resurgence of online bingo

Published

4 months ago

June 11, 2019

Affiliates and the resurgence of online bingo

Thomas Jones, founder of NewBingoSites.net, says millennials present a huge opportunity for affiliates but they must overhaul their propositions to engage this lucrative demographic

Online bingo is enjoying a resurgence in play among UK consumers and is proving to be particularly popular with younger players and millennials.

A recent survey by Wink Bingo found that 65% of UK bingo players are under the age of 44 with 35% of them falling between the ages of 25 and 34.

These players are drawn to the simple nature of the game, the community aspect it offers

and it being a natural fit for smartphone and tablet play.

Unlike other casino games such as blackjack and poker it requires no skill and while it is a game of chance, it is not held in the same regard as slots.

Indeed, many put bingo in the same category as lottery, which also enjoys mass market appeal.

The simple nature of the bingo – much of which is automated when played online – is combined with a sense of community and entertainment.

Most operators offer live chat and forum facilities, and the various themes and brands mark out bingo as an inclusive and fun pass time.

The opportunity presented by this resurgence in online bingo play is not going unnoticed by operators; 888 recently snapped up Costa Bingo from Jackpot Joy Group for £18million.

This perhaps unexpected trend also throws up tremendous upsides for online bingo affiliates who now have a new demographic of player to go after.

But millennials are a savvy bunch, and affiliates will need to really up their game if they are to engage them and build the trust required for them to make a buying decision.

This is going to mean taking a new approach to the design and layout of their sites, via the content they create and publish and the channels through which they communicate.

These are some of the things they must consider and deploy:

Sleek and stylish design:

Affiliates provide the information, insight and entertainment that helps players to decide where and what to play.

With this in mind, it is important to look at other affiliate publishers that have high levels of millennial engagement outside of the gambling sector to see what does and doesn’t work.

This could mean prioritising content over bingo sites listings; this has not been the case in the past but could prove key to engaging younger audiences now.

Consideration must also be given to how easy it is for users to navigate and explore the site, especially from smartphones and tablets (more on this later).

High value content:

Affiliates must also overhaul their content strategies – it is simply not good enough to publish a handful of reviews and a small library of bingo guides.

Millennials wish to be educated and entertained, so the content created and published must reflect this and include things like news, features, interviews and reports.

It is also important to take into account the type of content that is being created – this should go beyond the written word to video clips and even audio blasts and podcasts.

The content itself needs to be of the highest quality and provide significant value to the reader. If it doesn’t, affiliates will fail to build trust with younger audiences.

Ramp up activity on social media:

Affiliates spend a great deal of time, and money, on ensuring they rank highly in the SERPs and while this is still important, there are other ways of tapping into millennial audiences.

Social media is hugely important in this regard, and affiliates must have a presence on Facebook, Twitter and Instagram.

But they must do more than share links back to their articles and reviews.

To truly win on these channels, they should become part of conversations and have something meaningful to contribute.

In addition to this, they should also think about working with social media influencers as they provide easy access to younger audiences and have a huge impact on their decision to buy.

Mobile, mobile, mobile:

It goes without saying that all of the above must be deployed with a mobile first mentality, from design to content via being active on social media.

Millennials and younger audiences live their lives via their smartphones and tablets and products and services (such as affiliates) that don’t work on mobile will not be engaged with.

This means affiliates must think about how their sites are designed – no excessive swiping and scrolling – as well as the approach they take to content – short and snappy.

For social media, think about new ways of creating content – perhaps video reviews for Instagram stories – and ensure it still engages, educates and entertains.

Doing all of the above is no easy task, but given the increasing popularity of online bingo, particularly among millennials, the rewards for those that get it right are set to be huge.

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What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

Published

3 days ago

October 14, 2019

George Miller

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

King Billy Casino has been making quite some noise with its Affiliate Program this year. The program has gained momentum and achieved wide recognition from Affiliates, both established and upcoming, which is something not to be taken lightly, given the, ahem, unpredictable mentality and demands of the Affiliate world.

According to King Billy, this is a program that promises to take the casino – affiliates relationship to a new, mythical level “beyond the commission”. You may wonder (as we did) what lands lie beyond the commission. Is the first stop Valhalla? El Dorado? Shangri La? Camelot? Mount Olympus?

Much closer actually: It is the luxurious Grosvenor House on London’s Park Lane, home of the 2019 EGR Awards. The King Billy Affiliates Program has been short-listed in the Affiliate Program Category and we asked Ruslan Legenzov, Head of Affiliates at King Billy Casino, to share his feelings with us.

“The excitement never gets old! Congratulations to the whole department at King Billy, our “King’s Servants” who make this possible. Also, a big thanks to our Marketing and Creative Department for helping us move beyond the commission exactly the way our affiliates want.

Following our biggest distinction to date, the award at the 2019 iGB Awards, this is one more proof that we are doing something extremely well at King Billy Casino. Obviously, after being short-listed, we‘d like to go all the way, but we are well aware of the top level and the quality of all the nominees. So, see you at Grosvenor House and may the best operator win!”

The reputable EGR Operator Awards reward B2C operators for setting the standard in egaming excellence, with categories ranging from customer service to social responsibility, and recognizing achievements across all verticals. The 2019 Awards will take place on the evening of Thursday 24 October at Grosvenor House, London.

King Billy Casino is a new generation online casino, available in several languages (English, German, Russian, Finnish, Norwegian and soon Japanese) with an impressive record in awards and distinctions. The King Billy Affiliates Program has already won the 2019 iGB Awards Affiliate Program of the Year award.

Affiliate Success

Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

Published

2 months ago

August 30, 2019

George Miller

Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

On October 18, Smile-Expo will organize Georgia iGaming Affiliate Conference – a practical event dedicated to affiliate marketing in the offline and online gambling business. Speakers will discuss the efficient strategies for attracting clients and traffic, as well as the legal aspects of land based and virtual casinos operations.

Conference website already features seven expert presentations and two participants of the panel discussion: “Offline and online casinos. Review of tools aimed at user attention”. Presenting the event program, organizers also announced a new special offer: Kyiv-Tbilisi Affiliate Journey, allowing to buy two tickets to events in Tbilisi and Kyiv.

What to expect from Kyiv iGaming Affiliate Conference?
Kyiv will host the second annual conference dedicated to iGaming affiliate marketing on September 26. Attendees of Kyiv iGaming Affiliate Conference 2019 will enjoy latest insights, interactive program, lots of networking, communication with experts from five countries, and a demo zone with reputed companies.

Speakers of the conference include webmasters, affiliates, arbitrage specialists, marketers and top lawyers. They will address key issues:

How to get maximum quality traffic from the CPA networks?
How blockchain influenced the gambling market?
Why advertisers and affiliates need to work together to reach the best result?
How to find traffic for betting mobile app?
How to build funnels while working in the gambling niche?
What is important for banks and regulators in the activities of operators and affiliates?
Gambling market in Africa: what this is and is there money?

Besides, a panel discussion will take place as part of the event, highlighting gambling, betting, esports, as well as finding the balance between these sectors.

A double ticket to Kyiv – Tbilisi Affiliate Journey
Specialists working in the iGaming segment will learn useful knowledge at Georgia iGaming Affiliate Conference and Kyiv iGaming Affiliate Conference, having a chance to talk to local experts, find out more about the operations in the region, and learn about the prospects for launching and expanding the business.

That’s why, Smile-Expo is offering you a Kyiv-Tbilisi Affiliate Journey, allowing to get one ticket for two conferences at the best price. The price for one ticket till September 3 comprises €150 only.

Each week, the price will grow €50, and with each price increase, we’ll add new exciting options from the organizers into tickets. Kyiv-Tbilisi Affiliate Journey will last one month, ending on September 22.

You can buy a double ticket on websites of both conferences, the special category is open on the pages of registration.

Affiliate Success

MyAffiliates announces its rebranding

Published

2 months ago

August 5, 2019

George Miller

MyAffiliates, the affiliate marketing software provider, announced today a major rebranding of its product image to reflect the company’s evolution in the online betting, gaming, forex and binary industries.

Clemence Dujardin, General Manager at MyAffiliates said: “MyAffiliates has been around since 2007. Our technology and our products have evolved considerably since then. It was high time for a rethink of our brand to plot our journey in the years ahead. We have been very successful over the years working with an ever growing number of online operators worldwide. Our new brand is an invitation to them to join us as we continue to improve our offering.

“The new brand recalls MyAffiliates’ sterling reputation as the most flexible affiliate marketing software on the market. This flexibility is built on the features we developed along the years. But our success also rests on transparency in our pricing structure and the support we provide our customers anytime they need it, whichever time zone they are in. Our vision remains to build software that answers the needs of the industry, backed by reliable and scalable technologies.”

Steven Harris, MyAffiliates’ founding Director said: “Over the years, our professional and well-grounded team, managed to evolve our product into the affiliate marketing software affiliates love. For us it is crucial that our clients find all they need and more to run a successful affiliate program and grow their business. It is equally important for us that the end users — the affiliates — continue to enthusiastically approve of our solution. We will not rest on our past successes.

“This rebranding tells the story of our evolution and better represents MyAffiliates as the young and dynamic company that we are, continuously striving to develop the best product of its kind on the market as we help our clients grow.”

Visit www.myaffiliates.com.