News
5 of the most popular sports betting markets
Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.
This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular.
Football
As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets.
In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too.
Horse racing
When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.
While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans.
Tennis
This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.
That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.
Golf
Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.
Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.
Esports
The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.
The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on.
Conferences
G GATE CONF 2026 — June 26–27, Tbilisi
G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.
The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.
When and Where
Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia
Event Scale
G GATE CONF is a two-day event with a rich business and networking program:
- 2 stages featuring industry speakers
- 100+ company and service booths
- 50+ zones and activities for networking, learning, and relaxation
- Open-air zones for informal networking
Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.
Who Attends
The audience of G GATE CONF 2026 includes:
- Media buying teams and solo arbitrage specialists
- SEO specialists and agencies
- Company owners and C-level executives
- Advertisers and CPA networks
- Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies
Verticals
Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes
Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.
Special Projects and Activities
In 2026, the conference will include 7 special projects, such as:
- PITCH — a startup competition for launching and scaling affiliate industry projects
- G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
- Merch Shop, SEO Shop, Match Point, and other interactive formats
Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.
Why Attend
G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:
- Achieve partnership goals
- Discover new traffic sources and services
- Connect with industry professionals beyond the standard “booth-card” format
Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.
Affiliate Announcements
Management Buyout Successfully Completed at ReferOn
ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.
Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.
The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.
This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.
To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.
News
Sports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership
Kwiff, the pioneer of the “supercharged” betting experience, has officially announced the appointment of RavenTrack as its primary affiliate tracking provider. This strategic partnership aims to enhance Kwiff’s affiliate operations through RavenTrack’s advanced platform-as-a-service (PaaS) technology.
By integrating RavenTrack’s sophisticated tracking solutions, Kwiff intends to streamline its affiliate program management, ensuring greater transparency, accuracy, and efficiency for its growing network of partners.
The move comes as Kwiff continues to scale its presence across the UK and international markets, leveraging its unique algorithm that randomly supercharges any bet, regardless of the sport or market.
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.
“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”
Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
The collaboration aligns with Kwiff’s recent period of rapid expansion. RavenTrack’s reputation for providing high-performance tracking and exceptional customer support was a decisive factor in the selection process. As an industry leader in affiliate tech, RavenTrack will provide Kwiff with the robust infrastructure required to manage complex data sets and optimise ROI for its affiliate channel.
-
News2 weeks agoN1 SEO Traffic Cup: final results coming soon
-
News1 week agoPain Points in FB, PPC, ASO 3 Case Studies with Solutions by N1 Partners
-
News6 days agoWhere to Drive Tier-1 Sport Traffic in May Top Events & Promos
-
News5 days agoSupport N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote
-
News4 days agoN1 SEO Traffic Cup First Chapter is Over — Winners and Results
-
Affiliate Announcements20 hours agoManagement Buyout Successfully Completed at ReferOn
-
News21 hours agoSports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership
-
Conferences10 minutes agoG GATE CONF 2026 — June 26–27, Tbilisi

