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5 of the most popular sports betting markets

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Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.

This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular. 

 

Football

As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets. 

In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too. 

 

Horse racing

When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.

While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans. 

 

Tennis

This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.

That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.

 

Golf

Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.

Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.

 

Esports

The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.

The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on. 

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N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards

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N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.

The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector. 

N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.

The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.

The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.

“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”

This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.

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Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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Conferences

Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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