News
5 Important Facts About New Zealand’s Gambling Market
Whenever there is a focus on the gambling market within the Asia-Pacific region, Australia, which is one of the largest gambling markets in the world, tends to hog all of the attention.
As in many other aspects, Australia’s quieter cousin New Zealand is often wrongfully overlooked by industry pundits, online casino operators, and affiliates. However, they can no longer afford to do so.
New Zealand’s gambling market might not be as large as Australia’s, but it is rapidly becoming a major consumer market that is on track to become a significant global industry player. To help illustrate this point further, here are five essential facts that you need to know about New Zealand’s gambling market.

Source: Unsplash
1. A Huge Portion of New Zealanders Gamble
One fact that is often crucially overlooked is the sheer number of New Zealanders that regularly play real-money casino games. According to some of the most recent studies, a whopping 80% of New Zealanders, equal to about 3.8 million people, gamble on a regular basis. The bulk of these gamblers stick to lotteries, but this is changing fast.
2. Overall Gambling Spend Per Head is Rising
Not only is the number of gambling fans in New Zealand high, but the amount they actually spend is high, and rising. Last year, New Zealanders spent around $2.4 billion, or about $648 per head. This figure is a full $49 million higher than the year before, which, in turn, was significantly higher than the year before that. It is clear that the gambling market is going through an unprecedented growth phase.
3. Online Competition is Heating Up
While there are only a small handful of land-based casinos in New Zealand, the level of online competition is growing rapidly. Among the estimated 1300 online casinos that offer services in New Zealand, the biggest market player is the online platform SkyCity, which offers online pokies, blackjack, poker, roulette, and even live casino games to players across the country. Expect online operators to increase their marketing efforts in NZ in the years ahead.

Source: Unsplash
4. Gambling Revenues Often Go to Charitable Causes
Few people realize that, as part of New Zealand’s unique gambling laws, many of the revenues from casino gaming go straight to charitable causes. Under the law, all public gaming in New Zealand is expected to return profits to the community. Such profits are used to house homeless people in cities such as Auckland, fund new infrastructure such as transport and convention centres, and pay for various other non-commercial causes. Another country that has a similar system in place is Finland, a nation that New Zealand is often compared to.
5. Slots Are By Far the Most Popular Casino Games
Finally, it is important for industry watchers to know that the most popular type of casino game in New Zealand by far is the pokies. Similar to the situation in Australia, pokies are found in bars, pubs, and hotel lobbies across the country, which has contributed to their popularity. Pokies also have a role in the culture of New Zealand, in much the same way that they do in Oz. The pre-eminence of pokies is unlikely to be challenged in the near future.
These are the facts that any industry pundit should know about gambling in New Zealand.
News
N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!
N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.
This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.
What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.
Prediction Markets vertical: what is it?
Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).
Users can bet on topics in the following areas:
- politics (elections, geopolitical events)
- cryptocurrencies and financial markets
- technology and business
- social trends and global narratives
- entertainment and show business
The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.
Why is the Prediction Markets format worth a test?
It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.
Reasons to test Prediction Markets:
- The threshold for the first conversion is lower than in betting;
- Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
- High interest in the vertical during trending events;
- Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
- It is possible to transfer users to the casino and vertical betting;
- Provides a smooth user path within the product.
Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV.
Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.
Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!
Scale your results with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
Awards
OLBG recognised in iGB Affiliate Awards for Dorking sponsorship
OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.
The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.
Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.
Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.
Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.
The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.
This year’s winners will be announced at a ceremony on 2 July.
OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.
As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.
It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.
A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”
News
N1 Partners Shortlisted at iGB Affiliate Awards
N1 Partners was shortlisted for the iGB Affiliate Awards in two categories: “Best Affiliate Program” and “Marketing Campaign of the Year”.
iGB Affiliate Awards is a prestigious award in the affiliate industry, annually honouring companies and experts who develop the iGaming market, influence its future, and set industry standards. For N1 Partners, these nominations reflect the high results of the past year.
N1 Partners received nominations in two categories at once:
- Best Affiliate Program
N1 Partners creates the best conditions for partners by providing a portfolio of 14+ betting and casino brands in 10+ Tier-1 GEOs. Moreover, in 2025, the average monthly volume of FTDs driven by partners increased by 150%. This is one of the most striking indicators of company scaling and effectiveness. N1 products are also constantly evolving and expanding, with 4 new brands added in 2025 with high conversion rates and extensive scaling capabilities.
- Marketing Campaign of the Year
N1 Puzzle Promo has become one of the largest promos in the affiliate industry in 2025, with 350+ partners, reaching over 6 million views in 50+ media. With a prize pool of €500,000 and the main gift, Robinson R22 helicopter, the campaign brought partners from around the world together and provided an opportunity to receive solid rewards for traffic achievements.
At the same time, N1 Partners continues to create competitive mechanics for partners in 2026 — the N1 Traffic Cups tournament series continues to strengthen partner engagement and develop the affiliate community.
This year, the company also launched sports traffic on three brands — N1 Bet, RollXO, and Lucky Hunter — and released a new vertical, Prediction Markets, a betting format for real events with simple “yes/no” mechanics.
Scale your results with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
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