LeoVegas set for launch of Kambi-powered sportsbook
Mobile gaming specialist LeoVegas is preparing for the full roll-out and launch of its Kambi-powered sportsbook offering today.
Having announced a partnership with Kambi in January this year, LeoVegas will roll out LeoVegas Sport on Friday, aiming to offer “the market’s fastest and most engaging mobile sports betting experience.”
The project has seen the operator combine its mobile technology with Kambi’s sports betting solutions, with the integration completed on schedule.
“Being able to launch LeoVegas Sport well in advance of a major sporting event such as the UEFA European Championship is a significant achievement,” the operator said.
LeoVegas says that the Sport product comes with a number of unique characteristics, using the operator’s proprietary technology for faster loading and easier navigation, while its mobile-first positioning allows for a fast, intuitive and engaging user experience.
This emphasis on speed sees the product heavily feature live betting, allowing users to bet on event as they unfold.
“LeoVegas` mobile DNA and innovative strength is the foundation for our market-leading position in mobile gaming,” LeoVegas group chief executive and co-founder Gustaf Hagman said.
“I am very proud of our employees who have enabled us to launch a product that will bring mobile sports betting to a new level,” he added.
Kambi Group CEO Kristian Nylén said that it had been “extremely exciting and productive” working with LeoVegas, who he described as “constantly pushing the technology forward and taking mobile sports betting to new dimensions.
“LeoVegas Sport is a brilliant example of how Kambi`s platform can be used to create a unique and differentiated gaming experience,” Nylén explained.
LeoVegas will go live on Friday as a fully-integrated gaming offering as part of its existing mobile apps and dot.com offering, allowing users to easily switch between sports and casino products.