Affiliate Announcements
Latam Affiliates Confirmed for June 30, 2022
The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.
This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.
Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.
The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.
The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.
For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.
““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.
Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
Affiliate Announcements
Catena Media appoints Manuel Stan as new CEO
Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in the online sports betting and casino gaming industry.
Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.
A veteran of almost 20 years in the industry, Manuel spent 16 years at Kindred Group, where he led marketing teams and served as Senior Vice President North America. At Kindred, Manuel led marketing teams for six years and played a core role in shaping the group’s affiliate marketing programme. He also has experience of customer marketing, business development, financial planning and analysis, and corporate governance.
Manuel holds a bachelor’s degree in International Business and Economics from Bucharest University of Economic Studies and an Executive Management Programme Diploma from Yale School of Management.
He said: “I am delighted to have this opportunity to drive Catena Media forward on the next stage of its journey as the group takes on new challenges while further advancing its presence in North America. This is a strong business with talented employees and I look forward to working with the teams to capitalise fully on the opportunities that lie ahead.”
Göran Blomberg, Catena Media Chairman of the Board of Directors, said: “Manuel was the outstanding candidate for this position among the names considered and we are extremely pleased that he is joining us. He is a leader with proven leadership skills and wide-ranging experience within our industry. His close knowledge of the North American market and of both the operator and affiliate sides of the business will be a significant asset for Catena Media and our North America-focused organisation as we begin this new chapter for the group.”
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