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Surebet247 Relaunches Affiliate Programme with Income Access

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Surebet247 Relaunches Affiliate Programme with Income Access

 

Affiliate programme for African sportsbook and casino brand will use Income Access platform

 

Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.

Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.

In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.

Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.

A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.

Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.

Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.

Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”

To learn more about the Surebet247 affiliate programme, contact Surebet247.

About Surebet247:
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

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Affiliate Announcements

How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

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How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference

 

On October 18, Tbilisi will host a practical event called Georgia iGaming Affiliate Conference (GiAC). Gambling operators, advertisers, marketing specialists, affiliates, and webmasters will share their experience in current earnings on gambling.

The conference aims to unite online and offline casinos as well as to provide conditions for contacts and experience exchange in order to earn more, carry out legal operations, avoid penalties, and expand businesses.

Live communication with core industry experts is the best way to improve yourself and your business within a single day: you will discover how to establish a casino in Georgia, find investments, increase the customer flow, and obtain traffic sources.

The program includes the following:

How to make an attractive online offer.
Levon Nikoghosyan, entrepreneur and developer. He founded PartnerMatrix, a user-friendly software for affiliates and agents: with API integration, flexible rights adjustment, automatic payments, built-in reports, and analytics.

How to attract players to your casino among other million venues. Affiliate marketing strategies with a focus on betting affiliate website and organic SEO.
Nikola Minkov, entrepreneur. He dealt with SEO until it became a mainstream. He has founded Serpact in order to help businesses to sell their services via content. Serpact has implemented 700 client projects since 2012.

Amendments in laws and regulation of Georgian gambling business. How to run business legally, avoid penalties, and earn more on your own activity.
Teona Shiukashvili has been issuing permissions for establishing casinos for more than 10 years. Currently, she is the Head of Gambling Business Regulation Division at Georgia Revenue Service.

Must-see: panel discussion with practicing online and offline casino experts. Review of tools aimed at user attention.
Shota Amiranashvili, President of the Association of casinos in Adjara. Briefly about 13-year experience in land-based casinos.
Giorgi Gvenetadze, Head of Product Marketing Department at adjarabet.com. A bet on youth and a creative approach to business allowed Adjarabet to conclude an agreement for $132 million with Paddy Power Betfair. They allowed Giorgi to win in the Marketing Category at Cannes Lions Georgia 2019.

Afterparty
The conference will end with an afterparty where speakers, sponsors, participants, and VIP ticket owners will keep talking with a glass of Georgian wine.

The party, as well as the whole event, is organized by Smile-Expo, an international company that has been holding business and high-tech events for 13 years.

Date: Friday, October 18, 2019.
Venue: The Biltmore Tbilisi Hotel.

Only 20 Business tickets left at the early bird price. Hurry up, the price will be increasing.

There will be no video recording of presentations and no online streaming.

Register to Georgia iGaming Affiliate Conference at the lowest price right now.

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Affiliate Announcements

Matching Visions Opens Shop in Lithuania

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Matching Visions Opens Shop in Lithuania

 

It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.

This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.

Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:

“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.

Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”

Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?

“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.

We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!

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Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

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Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

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