Affiliate Announcements
Stoiximan Launches Affiliate Programme with Income Access
New affiliate programme for Greek iGaming operator’s Stoiximan brand and Romania-facing Betano brand to be powered by Income Access platform
Stoiximan, the Athens, Greece-based digital sports-betting operator, has launched an affiliate programme in partnership with Income Access, Paysafe’s digital marketing technology and services provider. Stoiximan’s new affiliate programme for its Stoiximan and Betano online sportsbook and casino brands, which focus on the Greek/Cypriot and Romanian markets respectively, will be managed using Income Access’ marketing tracking and analytics platform.
Regulated by the Hellenic Gaming Commission, the Greek national gambling regulator, Stoiximan’s flagship online sportsbook and casino sites Stoiximan.gr and Stoiximan.com.cy provide Greek and Republic of Cyprus residents respectively with online sports-betting on almost 50 different sports. These include traditional sports such as football, basketball, tennis, handball and volleyball as well as emerging disciplines like eSports. The Stoiximan brand enables pre-match betting on more than 290,000 events annually as well as live-betting on over 155,000 games.
In addition to their sports-betting offerings, Stoiximan.gr and Stoiximan.com.cy offer wagering on non-sporting events such as politics, international reality TV shows and the Eurovision Song Contest. Players based in Greece can also enjoy Stoiximan.gr’s dynamic online casino offerings, which feature over 100 online casino slots from NetEnt, including Gonzo, Starburst, and Mega Fortune.
Sister brand Betano serves the fellow Balkan country of Romania. Regulated by the country’s national gambling regulator, Oficiul Național pentru Jocuri de Noroc (ONJN), the brand provides Romanian players with an online gambling experience equalling Stoiximan’s, including wagering on over 45 different sports and an expanding selection of 110 NetEnt-developed online casino games.
The launch of the new Stoiximan-Betano affiliate programme will allow affiliates to promote these leading south-eastern European brands on a competitive revenue share basis. The programme will be managed by Stoiximan in-house using the Income Access platform, which will allow the operator’s affiliate managers to target campaigns according to players’ geo-location, language and other criteria through the software’s Ad Serving tool.
Thanassis Kanouris, Head of International Marketing at Stoiximan, said: “We chose Income Access to further improve the quality of service affiliates receive from our brands. Through the platform, we look forward to providing affiliates with the best possible solutions when it comes to brand promotion, communications, ad serving and optimizing deals.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Greece and also Romania are increasingly important European iGaming markets, so we’re excited to partner with a leading operator in both jurisdictions. We’re confident that our platform will prove instrumental in significantly improving player acquisition for Stoiximan and Betano and supporting both brands’ overall growth.”
About Stoiximan
Stoiximan is the leading digital sports betting operator in Greece and at the same time one of the fastest developing Greek companies with an emphasis in the development and management of software engineering. The company currently operates in Greece, Cyprus (under the Stoiximan brand) and Romania (under the Betano brand).
Stoiximan has designed and implements a strategic framework of social responsible actions and priorities based on the following pillars • Family • Society • Sport • Environment. Ιn this framework Stoiximan is the Grand Sponsor of the three Olympic Gold Medalists in Rio 2016, the Greek water polo and volleyball national teams, of Stoiximan.gr Basket League and Stoiximan.gr Football League, major greek super-league teams as well as important running events in Greece
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
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