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Stoiximan Launches Affiliate Programme with Income Access

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Stoiximan Launches Affiliate Programme with Income Access

New affiliate programme for Greek iGaming operator’s Stoiximan brand and Romania-facing Betano brand to be powered by Income Access platform

 

Stoiximan, the Athens, Greece-based digital sports-betting operator, has launched an affiliate programme in partnership with Income Access, Paysafe’s digital marketing technology and services provider. Stoiximan’s new affiliate programme for its Stoiximan and Betano online sportsbook and casino brands, which focus on the Greek/Cypriot and Romanian markets respectively, will be managed using Income Access’ marketing tracking and analytics platform.

Regulated by the Hellenic Gaming Commission, the Greek national gambling regulator, Stoiximan’s flagship online sportsbook and casino sites Stoiximan.gr and Stoiximan.com.cy provide Greek and Republic of Cyprus residents respectively with online sports-betting on almost 50 different sports. These include traditional sports such as football, basketball, tennis, handball and volleyball as well as emerging disciplines like eSports. The Stoiximan brand enables pre-match betting on more than 290,000 events annually as well as live-betting on over 155,000 games.

In addition to their sports-betting offerings, Stoiximan.gr and Stoiximan.com.cy offer wagering on non-sporting events such as politics, international reality TV shows and the Eurovision Song Contest. Players based in Greece can also enjoy Stoiximan.gr’s dynamic online casino offerings, which feature over 100 online casino slots from NetEnt, including Gonzo, Starburst, and Mega Fortune.

Sister brand Betano serves the fellow Balkan country of Romania. Regulated by the country’s national gambling regulator, Oficiul Național pentru Jocuri de Noroc (ONJN), the brand provides Romanian players with an online gambling experience equalling Stoiximan’s, including wagering on over 45 different sports and an expanding selection of 110 NetEnt-developed online casino games.

The launch of the new Stoiximan-Betano affiliate programme will allow affiliates to promote these leading south-eastern European brands on a competitive revenue share basis. The programme will be managed by Stoiximan in-house using the Income Access platform, which will allow the operator’s affiliate managers to target campaigns according to players’ geo-location, language and other criteria through the software’s Ad Serving tool.

Thanassis Kanouris, Head of International Marketing at Stoiximan, said: “We chose Income Access to further improve the quality of service affiliates receive from our brands. Through the platform, we look forward to providing affiliates with the best possible solutions when it comes to brand promotion, communications, ad serving and optimizing deals.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Greece and also Romania are increasingly important European iGaming markets, so we’re excited to partner with a leading operator in both jurisdictions. We’re confident that our platform will prove instrumental in significantly improving player acquisition for Stoiximan and Betano and supporting both brands’ overall growth.

 

About Stoiximan
Stoiximan is the leading digital sports betting operator in Greece and at the same time one of the fastest developing Greek companies with an emphasis in the development and management of software engineering. The company currently operates in Greece, Cyprus (under the Stoiximan brand) and Romania (under the Betano brand).

Stoiximan has designed and implements a strategic framework of social responsible actions and priorities based on the following pillars • Family • Society • Sport • Environment. Ιn this framework Stoiximan is the Grand Sponsor of the three Olympic Gold Medalists in Rio 2016, the Greek water polo and volleyball national teams, of Stoiximan.gr Basket League and Stoiximan.gr Football League, major greek super-league teams as well as important running events in Greece

 

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

Affiliate Announcements

Tipico U.S. Partners with Income Access for Affiliate Program

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Tipico U.S. Partners with Income Access for Affiliate Program

 

Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services

Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.

Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.

Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.

The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.

Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”

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Affiliate Announcements

The Lottery Office Launches Affiliate Programme with Income Access

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The Lottery Office Launches Affiliate Programme with Income Access

 

The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.

An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.

Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.

The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.

Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.

Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”

Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”

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Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

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BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

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