Rightlander partners with Income Access to offer clients enhanced monitoring of advertising campaigns
Montreal, QC. 16th April 2018 – Rightlander, a UK-based supplier of monitoring tools and services for advertising campaigns, has partnered with Income Access, Paysafe’s marketing technology and services provider. The deal will see Rightlander’s scanning and monitoring product integrate with Income Access’ award-winning affiliate platform.
With heightened advertising regulations requiring operators to ensure responsible marketing practices, Rightlander offers Income Access clients an automatic site-scanning solution to easily review advertising campaigns and help meet compliance needs. The Rightlander solution will complement Income Access’s robust ad serving and campaign management tool, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013.
Designed to significantly reduce the manual checking of affiliate sites, Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.
The addition of the Rightlander product, with its significant time and cost efficiencies, allows for better monitoring of advertising campaigns. Brands will also benefit from the ability to track, analyse and optimise all aspects of their marketing campaigns while maintaining regulatory standards for its target market(s).
Ian Sims, Director at Rightlander, said: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.”
Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.”
For more information on the Rightlander partnership, contact Income Access.
Rightlander was developed to help affiliates and the brands they represent to work together effectively in identifying and managing non-compliant content. The technology scans and analyses affiliate sites, examining text, images and links, and provides reports on where brands are mentioned or linked to.
About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, social gaming, land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
Matching Visions Opens Shop in Lithuania
It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.
This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.
Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:
“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.
Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”
Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?
“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.
We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!
Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling
World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.
The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.
As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:
- The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
- The UK Code of Broadcast Advertising (‘BCAP’ code)
- The Gambling Industry Code for Socially Responsible Advertising
- Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.
Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.
Clive Hawkswood has been appointed inaugural chairman of RAIG.
Read more about Responsible Affiliates in Gambling here: https://www.raig.org/
Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.
Karl Pugh: Head of Business Development at Better Collective
Guy Harding: Head of Commercial at Oddschecker
Cian Nugent: Digital Director at the Racing Post
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.
About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.
Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com
Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.
With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.
The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.
The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.
GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.
Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”
The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.
This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.
GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.
“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”
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