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Pennsylvania Lottery Launches Affiliate Marketing Program to Promote PA iLottery Enrollment

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Pennsylvania Lottery Launches Affiliate Program with Income Access

Middletown, PA. June 7th, 2018 – Lottery retailers and other businesses that drive enrollment in the Pennsylvania Lottery’s iLottery online play platform can earn a share of the profits through an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The Income Access affiliate platform will power the new program, which will also be managed by the company’s affiliate team.

PA iLottery features online games played on a computer, tablet or mobile device that offer chances to win up to $250,000. The games can be played from anywhere in Pennsylvania.

“This affiliate program provides an excellent incentive to promote PA iLottery,” said Lottery Executive Director Drew Svitko. “For 24 months, qualified partners can earn a profit share of up to 20 percent for each iLottery player they refer.”

Qualified partners will earn a 10 percent profit share for players who sign up for iLottery through in-store marketing efforts, or a 20 percent profit share for players who sign up through digital marketing efforts.

Although applicants do not need to be a Pennsylvania Lottery retailer to join the affiliate program, existing Lottery retailers are urged to participate.

“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line,” Svitko added. “In other states that offer online games, there has been growth in lottery game sales at retail.”

The Pennsylvania Lottery affiliate program will be managed using Income Access’ affiliate platform, which has won eGaming Review’s ‘Affiliate Software’ B2B Award four times since 2013. Income Access’ team of lottery affiliate managers, which managed the Michigan Lottery affiliate program from its launch in January 2018, will also manage the Pennsylvania Lottery program directly.

Tara Wilson, General Manager at Income Access, said: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program. Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”
To apply to join the PA iLottery affiliate program, visit www.pailottery.com/partners. Upon approval, registered partners will receive printed leaflets with their unique ID and a leaflet holder to display in-store. Electronic assets and a unique referral tracking ID will be provided to those partners planning digital marketing and promotion efforts. Partners will be able to promote that new iLottery enrollees will receive $5 in free play.

Partners can manage their affiliate account through a web portal featuring reporting tools and will receive dedicated customer support.
“New iLottery players can only register once, so do not miss the opportunity to receive credit for referring players,” Svitko said. “Remember: the more iLottery players you refer, the greater the potential profit-sharing earnings.”

 

About the Pennsylvania Lottery
The Pennsylvania Lottery remains the only state lottery to direct all proceeds to programs that benefit older residents. Since ticket sales began in 1972, it has contributed nearly $28 billion to fund property tax and rent rebates, transportation, care services, prescription assistance, and local services including senior centers and meals.

Players must be 18 or older. Please play responsibly. Call 1-800-GAMBLER (1-800-426-2537) for help with a compulsive gambling problem.

Visit palottery.com for winning numbers, rules, chances of winning, and to join the VIP Players Club for second chances to win. Install our official mobile app, like us on Facebook and follow us on Instagram and Twitter @PALottery. Play and win online at pailottery.com.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pinnacle, PMU, Sportingbet, Stan James, and Tote Ireland.

 

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$56 billion in 2017 and over 2,600 staff located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.

 

 

Affiliate Announcements

Paysafe’s Income Access Unveils Upgrades to Affiliate Marketing Platform

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Betreels Launches Affiliate Programme with Paysafe’s Income Access

 

Income Access, Paysafe’s marketing technology and services provider, has announced the release of multiple key upgrades to its award-winning affiliate marketing platform. The enhancements are designed to improve the user experience of iGaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.

The upgrades, which primarily concern the platform’s dashboard and reporting interface, have been released across all Income Access-powered affiliate programmes and reflect the Paysafe company’s ongoing efforts to gather and respond to constructive feedback from partners. With changes that address the need for a more streamlined and responsive design, Income Access can now equip operators and their affiliate marketing partners with an interface that supports an intuitive user experience and facilitates their assessment of actionable data.

Aimed at maintaining a competitive advantage across both traditional and emerging iGaming markets, these enhancements come in a year when Income Access has also announced major partnerships with brands such as High 5 Casino, Tipico U.S., and ZenSports. In addition, the company expanded its footprint in the global retail foreign exchange (forex) trading space through a partnership with leading online broker FXCM Group.

In response to the needs of these clients, operators and affiliates logging into the platform will be met with a dashboard interface that is compatible with display sizes across smartphones and tablets, while corresponding page elements reshape themselves dynamically. The upgrades, which simplify dashboard navigation and the retrieval of top-level campaign results, statistical insights, messages and best performing creatives, also complement recent changes to the platform’s key system reports.

Improved capabilities allow users to filter reports with greater efficiency, while making them more user-friendly and compatible across all mobile devices.

Income Access, which recently won its second consecutive EGR B2B Award for Affiliate Software Supplier, has introduced several other platform upgrades over the last 12 months, including single sign-on (SSO) functionality and a server-to-server (S2S) event relay system.

Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “These latest upgrades to the Income Access affiliate software show our team’s commitment to continuous improvement and providing our partners with optimal solutions to meet their needs. In crafting solutions for an evolving client base that extends beyond traditional iGaming, it is important for us to proactively address emerging challenges and expectations with a platform that is modern, intuitive and supports acquisition and retention goals.”

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BetShah Launches Affiliate Programme with Income Access

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BetShah Launches Affiliate Programme with Income Access

 

 

Income Access, is thrilled about their latest technology partnership, which has seen BetShah, an innovative online sportsbook and casino brand, launch its new affiliate programme on Income Access; award-winning affiliate marketing platform.

Launched in April 2019, BetShah focuses on providing its customers with a playing experience that’s exciting, customisable and memorable. Powered by sports betting data that’s comprehensive and reliable, the operator offers more than 20,000 live events per month as well as an expansive selection of casino games from notable developers such as Playson, Pragmatic Play, Booongo Games and BoomingGames.

The BetShah team boasts a hand-picked support team, designed to ensure a quality customer experience and encourage long-term brand loyalty. Further supporting a holistic brand experience is BetShah’s collection of enticing player offers and promotions.

BetShah is currently offering the “Shah’s 100” promotion, which gives players €100 cashback on their first 10 sports bets. Moreover, players can take advantage of BetShah Casino’s “Shah’s Pack” Welcome Offer that gives players four big bonuses for up to €800 and 100 free spins for their first four deposits.

A full list of player promotions can be found on the BetShah website.

About the Affiliate Programme

Members of the BetShah Affiliate Programme are treated like the valuable marketing partners they are. Not only will they benefit from Income Access’ robust reporting and tracking software but top-notch promotions and incentives have the potential to make their partnership with BetShah even more lucrative. Further bolstered by exceptional player value and expert support, this new programme provides a can’t miss opportunity for affiliates.

The BetShah Affiliate Programme offers a standard net revenue share commission structure that rewards 30% revenue share on sportsbook and casino, and 15% on live casino. New affiliates, however, can take advantage of an unbeatable welcome offer that pays out 50% revenue share for their first three months. The offer is valid until December 31st, 2019.

“We’re excited about the launch of our affiliates programme, which we consider to be one of our fundamental pillars of success,” said Ioannes Lagos, Project Manager at Betshah. “With our state-of-the-art product, enthusiastic operations and support team, and vast experience of our project leaders, we believe that performance will be strong and desired results accomplished much sooner than expected.”

Sign Up as a BetShah Affiliate Today

In addition to its array of affiliate promotions and first-class support, BetShah has strengthened their position by partnering with performance marketing agency AffiliateINSIDER. The operator has also charged their marketing and creative departments with developing customisable materials and content to meet specific affiliate needs and empower then to market BetShah in the most effective way they know how.

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Income Access signs as latest sponsor supporting AIBootcamp2019

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Income Access signs as latest sponsor supporting AIBootcamp2019

 

Income Access, Paysafe Group’s marketing technology and services provider, will sponsor the annual AffiliateINSIDER Bootcamp, which takes place on 21-22 March at London’s premier venue, Under the Bridge, Stamford Bridge. Income Access specialises in affiliate software, digital marketing and affiliate network solutions for the global iGaming industry.

Last year’s event was a sell-out at Chelsea, and AIBootcamp 2019 is expected to be no different. This year’s event will be attended by a host of iGaming affiliates who will gather to discuss digital disruption, learn new marketing techniques that serve to drive more traffic from affiliates to operator sites.

Erica Anderson, Director of Marketing at Income Access, which runs its own independent affiliate network, commented: “AIBootcamp brings together a powerful combination of knowledge and expertise from guest speakers to create an invaluable resource for the affiliate industry. The event has gone from strength to strength each year and as specialists in affiliate marketing strategy we value our collaboration with AIBootcamp, by way of both sponsorship and content participation.”

The event offers delegates a plethora of interactive presentations, conference workshops designed to help delegates grow their network throughout the industry.

“These bootcamps are created with affiliate entrepreneurs in mind. The content is curated to support iGaming affiliates get ahead of digital disruption with an injection of expert theory around everything from lead generation to the technical aspects of SEO and content marketing. The objective is to help affiliates grow their site traffic, get connected and learn the latest digital trends,” says CEO and founder of AffiliateINSIDER, Lee-Ann Johnstone.

We’re delighted to have Income Access join us again in supporting affiliate development and welcome affiliates from the iGaming Industry to this year’s digital learning and affiliate business coaching workshop, getting entrepreneurs ready for the competitive year ahead!

Details of our exclusive affiliate Elevate & Thrive business coaching workshop will be released in the coming weeks to excite you further – but you can be assured that attending this event will teach you the best tricks of the trade to grow your affiliate website both quickly and successfully.

For more information about this event, or to book your seat at this exclusive two-day digital accelerator for iGaming affiliates, visit: https://affiliateinsider.com/affiliateinsider-bootcamp/

For information on how to participate as a vetted agency, supplier or operator sponsor, contact the sales team via sales@affiliateinsider.com

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