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Pennsylvania Lottery Launches Affiliate Marketing Program to Promote PA iLottery Enrollment

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Pennsylvania Lottery Launches Affiliate Program with Income Access

Middletown, PA. June 7th, 2018 – Lottery retailers and other businesses that drive enrollment in the Pennsylvania Lottery’s iLottery online play platform can earn a share of the profits through an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The Income Access affiliate platform will power the new program, which will also be managed by the company’s affiliate team.

PA iLottery features online games played on a computer, tablet or mobile device that offer chances to win up to $250,000. The games can be played from anywhere in Pennsylvania.

“This affiliate program provides an excellent incentive to promote PA iLottery,” said Lottery Executive Director Drew Svitko. “For 24 months, qualified partners can earn a profit share of up to 20 percent for each iLottery player they refer.”

Qualified partners will earn a 10 percent profit share for players who sign up for iLottery through in-store marketing efforts, or a 20 percent profit share for players who sign up through digital marketing efforts.

Although applicants do not need to be a Pennsylvania Lottery retailer to join the affiliate program, existing Lottery retailers are urged to participate.

“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line,” Svitko added. “In other states that offer online games, there has been growth in lottery game sales at retail.”

The Pennsylvania Lottery affiliate program will be managed using Income Access’ affiliate platform, which has won eGaming Review’s ‘Affiliate Software’ B2B Award four times since 2013. Income Access’ team of lottery affiliate managers, which managed the Michigan Lottery affiliate program from its launch in January 2018, will also manage the Pennsylvania Lottery program directly.

Tara Wilson, General Manager at Income Access, said: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program. Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”
To apply to join the PA iLottery affiliate program, visit www.pailottery.com/partners. Upon approval, registered partners will receive printed leaflets with their unique ID and a leaflet holder to display in-store. Electronic assets and a unique referral tracking ID will be provided to those partners planning digital marketing and promotion efforts. Partners will be able to promote that new iLottery enrollees will receive $5 in free play.

Partners can manage their affiliate account through a web portal featuring reporting tools and will receive dedicated customer support.
“New iLottery players can only register once, so do not miss the opportunity to receive credit for referring players,” Svitko said. “Remember: the more iLottery players you refer, the greater the potential profit-sharing earnings.”

 

About the Pennsylvania Lottery
The Pennsylvania Lottery remains the only state lottery to direct all proceeds to programs that benefit older residents. Since ticket sales began in 1972, it has contributed nearly $28 billion to fund property tax and rent rebates, transportation, care services, prescription assistance, and local services including senior centers and meals.

Players must be 18 or older. Please play responsibly. Call 1-800-GAMBLER (1-800-426-2537) for help with a compulsive gambling problem.

Visit palottery.com for winning numbers, rules, chances of winning, and to join the VIP Players Club for second chances to win. Install our official mobile app, like us on Facebook and follow us on Instagram and Twitter @PALottery. Play and win online at pailottery.com.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pinnacle, PMU, Sportingbet, Stan James, and Tote Ireland.

 

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$56 billion in 2017 and over 2,600 staff located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.

 

 

Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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Affiliate Program News

OUTLAST DFS Launch New Affiliate Program with Income Access

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OUTLAST DFS Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.

Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.

OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.

They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.

The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.

About the Player Promotion

OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!

 

OUTLAST Daily Fantasy Sports’ Commission Promotion

With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.

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Affiliate Announcements

EMG Affiliates Relaunches Affiliate Program with Income Access!

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EMG Affiliates Relaunches Affiliate Program with Income Access!

 

Income Access is excited to announce their partnership with EMG Affiliates, along with the relaunch of their affiliate program. EMG Affiliates have both a casino and sportsbook affiliate program, with eight thrilling brands that affiliates can promote. These brands offer attractive welcome bonuses, as well as free spins, so if you have traffic from the UK, Canada, New Zealand or any whitelisted countries, register with the EMG Affiliates today to start your promotional journey!

We will be providing our industry-leading affiliate tracking platform solution to EMG Affiliates, in addition to launching and managing its new affiliate channel. This relaunch will allow affiliates to keep track of their performance through the platform’s robust reporting, supplying them with a wide range of marketing and analytics tools. Affiliates can also take advantage of a knowledgeable support team and simple payment system.

About EMG Affiliates

EMG Affiliates is a well-liked and reliable brand for all of their partners. They offer timely pay-outs, good conversion rates and a friendly team of affiliate managers. Affiliates can be offered straight revenue share, CPA or hybrid deals, as their system is set up to fully support a variety of structures. Also, the commissions last as long as the user is active, which means that you continue to earn monthly revenue for the lifetime of that player.

Sports Betting and Casino Options

EMG Affiliates offer a wide range of sports betting and casino options through its eight brands. Amongst these, 2KBet and InfernoBet are the most popular, offering a wide variety of sports to bet including football, tennis, basketball, cricket, ice hockey and horse racing to name a few. They offer live scores and stats for ongoing games on their platform, which adds more excitement and thrills to the betting experience, while they also offer eSports options for several sports and leagues.

These brands also offer their players thousands of casino games like Slots, Blackjack, Roulette, Baccarat, Poker and more. These games are from industry-leading providers, such as Wazdan, Quickfire, Thunderkick, Rabcat, Lightning Box, Microgaming, Play’N GO, Quickspin, NextGen Gaming, NYX Interactive, NetEnt and Genesis Gaming.

More Opportunities for your Players

EMG Affiliates Sports and Casino brands offer a 100% Welcome Bonus to its players.
They also offer free spins to players, along with daily and weekend booster promotions.

Players have the ability to start with a deposit of only £/$/€10 and they offer high withdrawal limits, while a large selection of payment and withdrawal options have been made available for the convenience of players.

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