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Lottoland Relaunches Affiliate Programme with Income Access

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Lottoland Relaunches Affiliate Programme with Income Access

Lottoland, a Gibraltar-based online lottery brand allowing players to wager on a range of international jackpots, has relaunched its affiliate programme in partnership with Income Access, Paysafe’s iGaming-focused marketing software and services provider. The revamped Lottoland affiliate programme has migrated to Income Access’ award-winning affiliate platform.

Founded in 2013 and licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Association, Lottoland allows players to bet on the outcome of some of the world’s largest lottery draws. Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions and the EuroJackpot; American lotteries PowerBall and MegaMillions; the UK Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.

In April 2017, Lottoland added WorldMillions to its offering. The brand’s first independent lottery product offers players the chance to win guaranteed jackpots of up to £100 million twice a week.

In addition to its core lottery wagering offering, Lottoland boasts a wide range of online scratch card and instant win games. The brand’s featured scratch cards include Atari® Star Raiders, Instant Millionaire, and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland’s instant-win titles.

Through the Income Access software’s integration of Lottoland’s affiliate programme, affiliates can now promote this cutting-edge iLottery brand. Winner of eGR’s B2B ‘Affiliate Software’ award four times since 2013, the Income Access platform features state-of-the-art ad targeting capabilities based on geo-location, language and other criteria. The revamped Lottoland affiliate programme offers affiliate a revenue share commission structure of between 25% and 35% depending upon net revenue.

James Dominique, Senior Affiliate Manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform, given the company’s strong reputation in the affiliate marketing space. We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.

Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said: “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software. Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.

For more information about Lottoland’s partnership with Income Access, please contact Lottoland.

About Lottoland
At Lottoland, players can take their chances to win the world’s biggest lotto jackpots. The brand allows players to bet on the outcome of the biggest and best lotto draws the world has to offer.
Lottoland has got EuroMillions and EuroJackpot. From the States, there’s the supersized MegaMillions and PowerBall draws. The brand also features Irish Lotto, Polish Lotto, four lotteries from Australia and many more big draws from Europe and beyond.

Lottoland also includes a range of exciting scratch cards – with top prizes of £1 million available. Every day players can take the chance to become a millionaire. At Lottoland, players bet on the outcome of the official draw. They select the draw, choose their numbers and submit their line or lines. Hit any of the prize tiers available on the official draw and they’ll win! For all intents and purposes, players will have the same experience as if you had played the official draw. The difference is that we take your bet and we pay you if you win.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

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Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

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Affiliate Announcements

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

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Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

 

Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.

With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.

The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.

The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.

GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.

Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”

The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.

This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.

GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.

“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”

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Affiliate Announcements

Commission Magazine Launches Issue 1

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Commission Magazine Launches Issue 1

 

Commission Magazine is a new digital magazine that is focused on affiliate marketing, online marketing, business and entrepreneurship. The magazine has just launched issue 1 for February 2019 and is filled with articles ranging from affiliate marketing and search engine optimization (SEO).

The magazine was created by John Wright and co-founder of StatsDrone where he felt there were not many magazines around in the affiliate marketing space aside from online gaming.

In my experience, I’ve been able to learn learn more by getting out of my comfort zone and venturing into other industries within affiliate marketing and online marketing. I felt there are a lot of igaming magazines around but not a lot that cover other aspects of online marketing. My goal of the magazine is to have articles that educate and help you with your business but also to share stories from successful entrepreneurs. ” – John Wright, Editor & founder of Commission Magazine

Featured articles in Issue 1

  • Profit First interview with Mike Michalowicz
  • Interview with Erik Bergman: Founder of Great.com
  • White Hat Link Building by Dan Ray
  • Cryptocurrency: Lessons from the bear market
  • iGaming vs Blockchain

Profit First Interview with Mike Michalowicz

Mike Michalowicz is the author of best selling books Profit First and recently released book Clockwork. In this interview, Mike dives deep into why his system for running a successful business works and explains why most entrepreneurs fail. His Profit First book is certainly a book that anybody should read that wants to start a business and work for themselves.

Interview with Erik Bergman: Founder of Great.com

Erik Bergman is is the founder of Great.com and in this interview he shares his passion for not just business but his charity work. Erik’s story is one where he achieved a high level of success and financial freedom but he was looking to do something bigger and more meaningful. Find out what Erik is up to and what he is creating behind the scenes with Great.com.

Featured Article: White Hat Link Building Systems with Dan Ray

Dan Ray is an SEO that focuses on white hat link building. He shares his story of why he builds his fail safe systems for building links. He takes it a step further by teaching these systems to anybody that wants to learn and buy his courses. He has a Facebook SEO group that has over 3600 members that are screened before they join. His site and courses can be found at danray.me

Get featured in the magazine

If you have a story you want to share or to be featured in the magazine, you can email read@commissionmagazine.com .

 

About Commission Magazine:

Commission Magazine is a marketing magazine that was created by the people at StatsDrone.com . The magazine is produced quarterly and is free for users to read or download. You can read the latest issue of the magazine at commissionmagazine.com.

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