Connect with us

Income Access

Lottoland Expands Affiliate Marketing Partnership with Income Access

Published

on

Lottoland Expands Affiliate Marketing Partnership with Income Access

Affiliate programme to be managed as well as powered by Paysafe company as iLottery wagering brand targets Canada and other new markets

 

Montreal, QC. 9th July 2018 – Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider. To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate programme is now also managed by Income Access’ Affiliate Team.

Founded in 2013, the Gibraltar-based Lottoland is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. It is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise Licences Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

Lottoland’s payment options currently include Paysafe’s NETELLER, Skrill, and paysafecard. In August 2017, to support Lottoland’s customer acquisition, the brand relaunched its affiliate programme with another Paysafe company, Income Access. The partnership saw the Income Access affiliate platform powering the revamped programme.

Lottoland allows players to bet on some of the world’s biggest lottery draws. These include PowerBall, MegaMillions, EuroMillions, the Irish and Polish Lottos, and the EuroJackpot, on which a Berlin-based player won a record €90 million bet in June.

To support the brand’s growth in 2018 – its relaunch in the UK and Brazilian markets and its entry into the Canadian market earlier this month – Lottoland has further expanded its affiliate programme. Income Access’ team of lottery affiliate managers will now help manage Lottoland’s affiliate channel.

The Montreal, Canada-based affiliate team has extensive experience growing affiliate programmes for European and US iLotteries in new markets. In addition to spearheading affiliate recruitment, player acquisition and programme growth, Income Access affiliate managers will support the brand’s launch in the Italian market later in Q3 2018.

Affiliates focusing on Canada, the UK, Brazil and other global markets will benefit from a revenue share commission structure of between 25% and 35%, depending on the revenue referred per month. Cost per acquisition (CPA) deals of €7-20 (market-dependent) are also available.

Nigel Birrell, CEO at Lottoland, said: “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.

Tara Wilson, General Manager at Income Access, said: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond. From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate progammes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.

For more information on the expanded affiliate programme, contact Lottoland.

 

Affiliate Announcements

Lindar Media Launches New MrQ Affiliate Programme with Income Access

Published

on

Lindar Media Launches New MrQ Affiliate Programme with Income Access

 

Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions

 

Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.

MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.

Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.

The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.

Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.

MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.

James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”

Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

To learn more about the MrQ affiliate programme, contact Lindar Media.

 

About MrQ:
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.

The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.

We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.

 

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

Continue Reading

Affiliate Announcements

Safaribet Kenya Launches Affiliate Programme with Income Access

Published

on

Safaribet Kenya Launches Affiliate Programme with Income Access

 

Programme for East African online sportsbook with pioneering group-betting product to be powered by Income Access affiliate platform

 

Safaribet Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise programme performance and growth.

Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3,000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.

Safaribet Kenya’s launch of a new affiliate programme on the Income Access platform, which has won eGR North America’s ‘Acquisition and Retention Partner of the Year’ award for the last four years straight, will serve to raise brand awareness and customer acquisition. The platform’s Ad Serving tool will allow the operator to target players in geographically diverse and multilingual Kenya down to a town or city level and according to language, among other criteria.

Affiliates promoting the new Safaribet Kenya affiliate programme, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.

Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.

Imran A. Premji, founder and CEO of Safaribet Kenya, said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”

For more information about this partnership, contact Safaribet Kenya.

 

About Safaribet Kenya:
Safaribet Kenya, is a vibrant, disruptive sports-betting brand in the East African gaming and betting landscape, defined by its signature tagline #THEGAMECHANGER.

With its roots in Kenya, the brand seeks to drive social interactions and develop an emotional connection with its customers. The brand’s consumer-focused outlook is best demonstrated by Safaribet Kenya’s unique “Customer First” products: The Exclusive World Cup Safari Jackpot; “Group betting” – a social betting proprietary creation of Safaribet Kenya; and the introduction of daily fantasy sports and Keno games later in Q4 2018.

Licenced and controlled by the Betting Control and Licensing (BCLB) of Kenya, Safaribet Kenya is a supporter of responsible gambling and offers one of the largest spreads of the sports betting market, supported by state-of-the-art ICT infrastructure and a dedicated customer care program.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

Continue Reading

Affiliate Announcements

Income Access to Host EGR Global Webinar on US Affiliate Market

Published

on

Income Access to Host EGR Global Webinar on US Affiliate Market

 

Income Access marketing director to chair 15th Nov. online panel discussion on the US gaming and lottery affiliate markets

 

Income Access, Paysafe Group’s marketing technology and services provider, has partnered with EGR Global, a leading B2B publisher for the online gambling industry, to host a webinar panel discussion on the US gaming and lottery affiliate space on Thursday 15th November from 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT. Moderated by Income Access Marketing Director Erica Anderson, the webinar will feature experienced gaming and lottery affiliates as well as operators and service providers.

Titled ‘The Expanding Frontier: Affiliate Marketing & the Evolution of the American iGaming and iLottery Space’, the free one-hour webinar will include the following affiliate panellists: Adam Small, CEO of USBets; Becky Kingman-Gros, COO at Casino Connection Intl.; Chris Capra, former Vice President of Online & Internet Marketing at Tropicana Entertainment (Tropicana Atlantic City Online); Merv Huber-Calvo, Director of Growth Marketing at Scientific Games, which powers Pennsylvania Lottery’s iLottery; and Michael Daly, General Manager U.S. at Catena Media.

In addition to moderating the panel, Anderson will also share Income Access’ experience in the US affiliate market. The company’s platform powers multiple New Jersey iGaming brands’ affiliate programmes and its affiliate team has managed Caesars Interactive’s New Jersey and Nevada-facing channel since 2015. In addition, the team has managed Michigan Lottery and Pennsylvania Lottery’s Income Access-powered affiliate programmes since their respective launches this year.

Income Access is also part of Paysafe Group, which has been providing payment services tailored for sports betting globally for decades and has experience processing payments for regulated online gaming in North America. The company offers credit card and ACH payment processing capabilities, online cash solutions, and digital wallet products, such as its proprietary wallets Skrill and NETELLER, for the iGaming market.

The webinar will explore affiliate marketing’s role in growing the New Jersey and Nevada iGaming markets from their 2013 launches, focusing on both the challenges and the progress to date. Following the repeal of the Professional and Amateur Sports Protection Act (PASPA)’s federal ban on single-event sports-betting and ahead of the launch of Pennsylvania’s iGaming market, the panellists will also discuss how the gaming affiliate space could evolve going forward.

In addition, the webinar will analyse the emerging state iLottery affiliate space. With states like New Hampshire recently launching online lotteries, the panel will also assess the outlook for the affiliate channel.

Following a 45-minute panel discussion, there will be a 15-minute Q&A period.

Tara Wilson, General Manager at Income Access, said: “With the repeal of PASPA and state lotteries now leveraging affiliate marketing, 2018 has been a landmark year for the US gaming and lottery industries. We look forward to contributing to a far-ranging and insightful debate on the next phase of the affiliate channel’s American evolution.”

Visit the EGR Global site to register for the webinar.

 

About Income Access’ EGR Global Webinar
Time (one hour, including 15-minute Q&A): From 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT on Thursday 15th November 2018
Info on webinar: https://egr.global/events/egr-webinar-the-expanding-frontier-affiliate-marketing-the-evolution-of-the-american-igaming-ilottery-space/
Webinar registration page: https://register.gotowebinar.com/register/1114846910612659467

 

About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

 

About Paysafe
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

Continue Reading

Groups

Latest News

LeoVegas Affiliates News November LeoVegas Affiliates News November
Affiliate Announcements9 hours ago

LeoVegas Affiliates News November

  New Norwegian Casino Welcome Offer LeoVegas Affiliates will be introducing a new Norwegian Casino Bonus as of today, 19th...

Lindar Media Launches New MrQ Affiliate Programme with Income Access Lindar Media Launches New MrQ Affiliate Programme with Income Access
Affiliate Announcements3 days ago

Lindar Media Launches New MrQ Affiliate Programme with Income Access

  Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions   Lindar Media, the UK-based operator...

SiGMA 2018 Launches in 2 Weeks SiGMA 2018 Launches in 2 Weeks
News4 days ago

SiGMA 2018 Launches in 2 Weeks

  As a well-established staple on the iGaming calendar, it is unsurprising that the interest from the iGaming industry has...

Online casino comparison site CasinoGuide relaunches with new design, new features, and new content Online casino comparison site CasinoGuide relaunches with new design, new features, and new content
News1 week ago

Online casino comparison site CasinoGuide relaunches with new design, new features, and new content

  CasinoGuide, one of the oldest and biggest online casino portal sites on the web, is relaunching with a fresh...

AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018 AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018
Affiliate Success1 week ago

AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018

  Blockchain based affiliate platform AEToken has won the best ICO pitch competition at the Malta Blockchain Summit. Held at...

best online casinos best online casinos
Awards2 weeks ago

AffiliateINSIDER secures exclusive media partnership for AskGamblers Awards

  AffiliateINSIDER has been confirmed as the exclusive media partner for the AskGamblers Awards 2018, a ceremony designed to recognise...

GreySnowPoker launches fair and rake-free gaming GreySnowPoker launches fair and rake-free gaming
News2 weeks ago

GreySnowPoker launches fair and rake-free gaming

  First Native American site to obtain an Isle of Man gaming licence Online poker players will enjoy fair and...

Invitation to Raketech’s Q3 2018 conference call Invitation to Raketech’s Q3 2018 conference call
Affiliate Announcements2 weeks ago

Invitation to Raketech’s Q3 2018 conference call

  Raketech, a leading online affiliate and content marketing company, will publish its Q3 2018 interim report at 08.00 CET...

News3 weeks ago

Find the best treats at Yobetit this Halloween

  This Halloween Yobetit is offering the best treats in town, and it all starts on 30th October. The sportsbook...

Yobetit gives its players another reason to smile on a Friday Yobetit gives its players another reason to smile on a Friday
News4 weeks ago

Yobetit gives its players another reason to smile on a Friday

  Yobetit has long been known for being the sportsbook with lucrative rewards, from odds boosts to long-term campaigns, players...

Advertisement

Trending

Skip to toolbar