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Income Access to Host EGR Global Webinar on US Affiliate Market

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Income Access to Host EGR Global Webinar on US Affiliate Market

 

Income Access marketing director to chair 15th Nov. online panel discussion on the US gaming and lottery affiliate markets

 

Income Access, Paysafe Group’s marketing technology and services provider, has partnered with EGR Global, a leading B2B publisher for the online gambling industry, to host a webinar panel discussion on the US gaming and lottery affiliate space on Thursday 15th November from 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT. Moderated by Income Access Marketing Director Erica Anderson, the webinar will feature experienced gaming and lottery affiliates as well as operators and service providers.

Titled ‘The Expanding Frontier: Affiliate Marketing & the Evolution of the American iGaming and iLottery Space’, the free one-hour webinar will include the following affiliate panellists: Adam Small, CEO of USBets; Becky Kingman-Gros, COO at Casino Connection Intl.; Chris Capra, former Vice President of Online & Internet Marketing at Tropicana Entertainment (Tropicana Atlantic City Online); Merv Huber-Calvo, Director of Growth Marketing at Scientific Games, which powers Pennsylvania Lottery’s iLottery; and Michael Daly, General Manager U.S. at Catena Media.

In addition to moderating the panel, Anderson will also share Income Access’ experience in the US affiliate market. The company’s platform powers multiple New Jersey iGaming brands’ affiliate programmes and its affiliate team has managed Caesars Interactive’s New Jersey and Nevada-facing channel since 2015. In addition, the team has managed Michigan Lottery and Pennsylvania Lottery’s Income Access-powered affiliate programmes since their respective launches this year.

Income Access is also part of Paysafe Group, which has been providing payment services tailored for sports betting globally for decades and has experience processing payments for regulated online gaming in North America. The company offers credit card and ACH payment processing capabilities, online cash solutions, and digital wallet products, such as its proprietary wallets Skrill and NETELLER, for the iGaming market.

The webinar will explore affiliate marketing’s role in growing the New Jersey and Nevada iGaming markets from their 2013 launches, focusing on both the challenges and the progress to date. Following the repeal of the Professional and Amateur Sports Protection Act (PASPA)’s federal ban on single-event sports-betting and ahead of the launch of Pennsylvania’s iGaming market, the panellists will also discuss how the gaming affiliate space could evolve going forward.

In addition, the webinar will analyse the emerging state iLottery affiliate space. With states like New Hampshire recently launching online lotteries, the panel will also assess the outlook for the affiliate channel.

Following a 45-minute panel discussion, there will be a 15-minute Q&A period.

Tara Wilson, General Manager at Income Access, said: “With the repeal of PASPA and state lotteries now leveraging affiliate marketing, 2018 has been a landmark year for the US gaming and lottery industries. We look forward to contributing to a far-ranging and insightful debate on the next phase of the affiliate channel’s American evolution.”

Visit the EGR Global site to register for the webinar.

 

About Income Access’ EGR Global Webinar
Time (one hour, including 15-minute Q&A): From 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT on Thursday 15th November 2018
Info on webinar: https://egr.global/events/egr-webinar-the-expanding-frontier-affiliate-marketing-the-evolution-of-the-american-igaming-ilottery-space/
Webinar registration page: https://register.gotowebinar.com/register/1114846910612659467

 

About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

 

About Paysafe
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

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BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

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Affiliate Announcements

Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking

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Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking

 

The Digital Marketing Mixer is a community based business networking event created by Lee-Ann Johnstone in collaboration with leading iGaming and Digital Marketing partners such as GPWA.org, Affpapa.com and Affiliate Guard Dog amongst others. The event is designed to give digital and affiliate marketers an opportunity to develop personalised business contacts and the opportunity to keep abreast of what is changing in the affiliate and digital marketing industry.

 

NEW BUSINESS AND AFFILIATE PROGRAM GROWTH

This month, the event will expand its networking and business function by collaborating with two leading software platforms offering delegates expanded opportunities to connect in person and improve their affiliate outreach.

Ugenie.io is a private platform for communities and memberships with the benefits of facebook groups enabling delegates to communicate with one another both before and after attending networking and virtual events. Ugenie.io will also deliver an exclusive 30-minute MasterClass strategy session for delegates at this month’s event about how Content Marketing is changing and how to use it effectively to drive better customer conversions.

Ugenie.io founder Susan Kabani says: “We are incredibly excited to be supporting the Digital Marketing Mixer event. Our philosophy at Ugenie is all about building quality relationships in both the real-world or on-line. We are thrilled to see and be a part of the work being done by Lee-Ann to empower her digital community to do more through these business networking mixers and bringing the community together to continue conversations and learning through it’s own business hub.”

Delegates who attend this month’s event will also benefit from an exclusive 30- minute MasterClass training on how to use content marketing to generate more leads for their website or business delivered by Ms. Kabani.

In addition to this, a collaboration with leading AI and Machine learning technology provider, Publisher Discovery has been secured. This SaaS platform gives affiliate managers a unique insight and analysis on affiliate programs across any market to help identify and engage new affiliates to onboard into their program. Using AI, the platform ranks and matches affiliates to advertiser’s specific needs

Chris Tradgett from Publisher Discovery said, “Publisher Discovery are pleased to partner with Lee-Ann, a veteran in the Affiliate Marketing sector to support delegates who attend the Digital Marketing Mixer. Our software helps affiliate managers to find the most relevant affiliate partners to work with and attendees of the June event will receive FREE trial access to the platform to review and find their best affiliates. “

Lee-Ann Johnstone said: ” This event has been curated to help my community get better connected during these uncertain times on a personal level. I really want to support affiliates and digital marketers to get access to expert insight, be able to collaborate with one another  and help support new business development at the same time. I’ve partnered with UGenie.io and the Publisher Discovery team to help make that achievable at this month’s networking event.” 

The Digital Marketing Mixer is hosted monthly and the next iteration takes place on the 30th June between 4-6pm BST. The event offers live business “speed” networking and is FREE to attend for anyone working in the affiliate and digital marketing industry.

Over 100 delegates from all over the world, in a multitude of sectors have already RSVP’d to attend. Delegates include brands such Catena Media, BrandVerity, Smile Software, Every Matrix, Fortune Jack and more.

Michael Corfman of GPWA.org says: ”The first Digital Marketing Mixer was a great way to network with fellow affiliates and with affiliate marketing programs. I’m very much looking forward to the opportunity to get together once again!”

You can RSVP FREE and join the Digital Marketing MixerHERE

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Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

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