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BetYetu has partnered with Income Access to launch their new affiliate programme

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BetYetu has partnered with Income Access to launch their new affiliate programme

Online sportsbook and casino brand launches affiliate programme to expand presence across East and West Africa

 

Montreal, QC.  2018 – BetYetu, a leading gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. BetYetu will use Income Access’ industry-leading affiliate software platform to optimise programme growth and acquisitions.

BetYetu (or its partner brands) hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.

The BetYetu Partners affiliate programme will be powered by the affiliate platform of Income Access, winner of the eGR North America Award for ‘Acquisition & Retention Partner’ for four years running. Through the platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimise both acquisition and retention.

As a partnering brand of Oxygen8 Group, a recognised leader in global technology that specialises in multi-channel solutions and African mobile money solutions, BetYetu is leveraging an ongoing continent-wide transition from traditional forms of marketing to online media. Through this strategy, the brand aims to build and sustain a leadership role in East and West Africa’s affiliate marketing industry.

BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu Uganda, Ghana and Mozambique will focus solely on sports betting. Additionally, the programme will promote the Tanzania-based Mkekabet sportsbook, which is another partner of Oxygen8 Group and licensed by the Gaming Board of Tanzania.

Through a continued focus on growth, more brands, products and regions are expected to be added.

Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth. As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent. We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own Dream Team!”

Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”

For more information about this partnership, contact BetYetu.

 

About Betyetu Group & Oxygen8 Group:
Oxygen8 Group is a global technology provider of multi-channel solutions with offices in 11 countries, operations in over 32 countries and a turnover in excess of £100million. Working in partnership with its clients, Oxygen8 enables businesses to drive new revenue streams, improve customer communication, build brand awareness and increase customer loyalty.
Headquartered in Birmingham UK, Oxygen8 also has offices in Ireland, Australia, USA, South Africa, Kenya, Uganda, Tanzania, Caribbean and Singapore. Clients include mobile networks, newspaper groups, radio and television stations, major high street retailers and banks. As a global business, Oxygen8 has the infrastructure, technical skills and depth of resource to take new products to market quickly and easily, whilst still giving clients the benefit of ‘on-the-ground’ local knowledge and support.
The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the mobile marketing industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.

About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

About Paysafe:
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Income Access

BetShah Launches Affiliate Programme with Income Access

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BetShah Launches Affiliate Programme with Income Access

 

 

Income Access, is thrilled about their latest technology partnership, which has seen BetShah, an innovative online sportsbook and casino brand, launch its new affiliate programme on Income Access; award-winning affiliate marketing platform.

Launched in April 2019, BetShah focuses on providing its customers with a playing experience that’s exciting, customisable and memorable. Powered by sports betting data that’s comprehensive and reliable, the operator offers more than 20,000 live events per month as well as an expansive selection of casino games from notable developers such as Playson, Pragmatic Play, Booongo Games and BoomingGames.

The BetShah team boasts a hand-picked support team, designed to ensure a quality customer experience and encourage long-term brand loyalty. Further supporting a holistic brand experience is BetShah’s collection of enticing player offers and promotions.

BetShah is currently offering the “Shah’s 100” promotion, which gives players €100 cashback on their first 10 sports bets. Moreover, players can take advantage of BetShah Casino’s “Shah’s Pack” Welcome Offer that gives players four big bonuses for up to €800 and 100 free spins for their first four deposits.

A full list of player promotions can be found on the BetShah website.

About the Affiliate Programme

Members of the BetShah Affiliate Programme are treated like the valuable marketing partners they are. Not only will they benefit from Income Access’ robust reporting and tracking software but top-notch promotions and incentives have the potential to make their partnership with BetShah even more lucrative. Further bolstered by exceptional player value and expert support, this new programme provides a can’t miss opportunity for affiliates.

The BetShah Affiliate Programme offers a standard net revenue share commission structure that rewards 30% revenue share on sportsbook and casino, and 15% on live casino. New affiliates, however, can take advantage of an unbeatable welcome offer that pays out 50% revenue share for their first three months. The offer is valid until December 31st, 2019.

“We’re excited about the launch of our affiliates programme, which we consider to be one of our fundamental pillars of success,” said Ioannes Lagos, Project Manager at Betshah. “With our state-of-the-art product, enthusiastic operations and support team, and vast experience of our project leaders, we believe that performance will be strong and desired results accomplished much sooner than expected.”

Sign Up as a BetShah Affiliate Today

In addition to its array of affiliate promotions and first-class support, BetShah has strengthened their position by partnering with performance marketing agency AffiliateINSIDER. The operator has also charged their marketing and creative departments with developing customisable materials and content to meet specific affiliate needs and empower then to market BetShah in the most effective way they know how.

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Income Access

Income Access signs as latest sponsor supporting AIBootcamp2019

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Income Access signs as latest sponsor supporting AIBootcamp2019

 

Income Access, Paysafe Group’s marketing technology and services provider, will sponsor the annual AffiliateINSIDER Bootcamp, which takes place on 21-22 March at London’s premier venue, Under the Bridge, Stamford Bridge. Income Access specialises in affiliate software, digital marketing and affiliate network solutions for the global iGaming industry.

Last year’s event was a sell-out at Chelsea, and AIBootcamp 2019 is expected to be no different. This year’s event will be attended by a host of iGaming affiliates who will gather to discuss digital disruption, learn new marketing techniques that serve to drive more traffic from affiliates to operator sites.

Erica Anderson, Director of Marketing at Income Access, which runs its own independent affiliate network, commented: “AIBootcamp brings together a powerful combination of knowledge and expertise from guest speakers to create an invaluable resource for the affiliate industry. The event has gone from strength to strength each year and as specialists in affiliate marketing strategy we value our collaboration with AIBootcamp, by way of both sponsorship and content participation.”

The event offers delegates a plethora of interactive presentations, conference workshops designed to help delegates grow their network throughout the industry.

“These bootcamps are created with affiliate entrepreneurs in mind. The content is curated to support iGaming affiliates get ahead of digital disruption with an injection of expert theory around everything from lead generation to the technical aspects of SEO and content marketing. The objective is to help affiliates grow their site traffic, get connected and learn the latest digital trends,” says CEO and founder of AffiliateINSIDER, Lee-Ann Johnstone.

We’re delighted to have Income Access join us again in supporting affiliate development and welcome affiliates from the iGaming Industry to this year’s digital learning and affiliate business coaching workshop, getting entrepreneurs ready for the competitive year ahead!

Details of our exclusive affiliate Elevate & Thrive business coaching workshop will be released in the coming weeks to excite you further – but you can be assured that attending this event will teach you the best tricks of the trade to grow your affiliate website both quickly and successfully.

For more information about this event, or to book your seat at this exclusive two-day digital accelerator for iGaming affiliates, visit: https://affiliateinsider.com/affiliateinsider-bootcamp/

For information on how to participate as a vetted agency, supplier or operator sponsor, contact the sales team via sales@affiliateinsider.com

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Income Access

4StarsGames Launches Managed Affiliate Programme with Income Access

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4StarsGames Launches Managed Affiliate Programme with Income Access

 

Online casino with sights set on global iGaming markets launches affiliate programme

 

4StarsGames, an expanding online casino brand with state-of-the-art back end software, has launched a managed affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Income Access will manage the programme through its in-house affiliate team, which will use the company’s industry-leading affiliate software platform to optimise programme growth and acquisitions.

Income Access will leverage its own expert knowledge and industry experience to provide affiliates with strategic guidance in their promotion of 4StarsGames and its array of online casino products, including slots, table games and live casino.

4StarsGames is licensed by the Malta Gaming Authority and also has a Greek-facing offering at 4StarsGames.gr. It has a product catalogue that includes slots and table games from sister company Bomba Games, which produces unique and engaging games through its in-house team of game designers and sound artists. Other suppliers include NETENT (slots, table games and live casino) and Evolution Gaming (live casino). Alongside this comprehensive collection of casino games, 4StarsGames also has plans to launch a sportsbook in early 2019.

Affiliates joining the 4StarsGames programme will enjoy a tiered revenue share commission structure, which ranges from 25% to 50% depending on net gaming revenue (NGR). The brand also provides a wide range of marketing materials and on-demand creative materials to help affiliates drive conversions.

4StarsGames offers an array of bonus features, including a no-wagering ‘Stargate’ welcome bonus to all new slots and live casino players. Further details for all player promotions can be seen on the 4StarsGames home page.

Christos Michael, CEO at 4StarsGames, said: “4StarsGames is glad to be working with the Income Access affiliate team to take advantage of their broad experience and industry knowledge. With their help, I believe that 4StarsGames will achieve its strategic goals regarding player acquisition and the provision of fascinating experiences, whilst capitalising on new market developments. These efforts will serve to reinforce our relationships with both existing and future partners.”

Michael added: “We are also excited to include several promotions, such as the “Beam Me Back” bonus, offering players up to 10% cash back. There is also “Stellar Stream”, our exclusive frequent player bonus, which gives players the ability to collect stars and win up to 250€ per month.

Tara Wilson, General Manager at Income Access, said: “We look forward to supporting 4StarsGames’ continued growth, as the affiliate channel will prove a valuable addition to their digital marketing strategy. Our team leverages its long-standing expertise and strategic insights to help diversify player bases and grow the affiliate programmes of the brands we manage.”

For more information about this partnership, contact 4StarsGames.

 

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