Affiliate Success
Income Access Releases Survey Report on State of Play in Affiliate Marketing
Results show that 86% of respondents have mobile sites with corresponding traffic on the rise
Montreal, QC. 7th March 2018 – Income Access, Paysafe’s marketing and technology services provider, has released a new survey report, entitled State of Play: iGaming’s Affiliate Marketing Industry. The report includes statistical and anecdotal insights on the current state of the affiliate marketing industry as well as expectations for 2018 and what trends will define the months ahead.
More than 20 survey questions cover a range of topics, including mobile traffic and optimisation, preferred advertising models, verticals and markets of interest, factors when considering an operator partner and more. The full report is available for download on the Income Access website.
Questions related to mobile and promotional strategies were among the most revealing. 86% of affiliates said that they currently run a mobile site and 77% selected content (i.e. online site reviews, sports news, etc.) as a key promotional strategy. For the latter point, other popular promotional strategies include banner adverts with sign-up offers (55%) and Twitter accounts with trackable links (30%).
Casino (44%), sportsbook (36%), poker (31%) and bingo (27%) were identified as the top four verticals that affiliates are considering promoting in the future. eSports (25%), lottery (21%) and social gaming (21%) also showed signs of long-term affiliate interest.
Income Access compared several results to a separate 2016 affiliate survey – also conducted by Income Access – that addressed many of the same topics and questions. This comparison showed an increase from 20% to 39% of affiliates who said that more than 50% of their traffic arrived from mobile devices. For verticals, the number of affiliates who selected bingo as a current focus rose from 17% in 2016 to 40% in 2017. Casino was the top current vertical of focus at 75%.
Several affiliates provided personal and anecdotal commentary about the current state of affiliate marketing, expectations regarding the affiliate channel’s evolution and the most important questions affiliates will ask themselves in 2018.
Through the Income Access Network, iGaming’s longest-serving independent affiliate network, Income Access is in daily contact with leading industry affiliates across an array of verticals and markets. With its suite of digital marketing services, including affiliate programme management, media buying, SEM, ASO and content marketing, Income Access has also gained in-depth knowledge of the tools and strategies leveraged by iGaming industry stakeholders.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the survey report, Income Access set out to evaluate the state of the industry through the eyes of affiliates. What we found was a mix of consistency, which can be seen in results for the leading markets and verticals, and evolution. Increased interest in bourgeoning verticals such as eSports and Lottery is a great sign for the industry. That affiliates are making a conscious effort to be strategic with their content development is similarly encouraging.”
For more information about the survey report, please contact Income Access.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Affiliate Success
Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024
It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.
The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.
The Achievement and Its Significance
Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.
By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.
Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.
Importance of the Award
The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.
The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.
Future Outlook
The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.
Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:
“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”
Affiliate Success
7StarsPartners make it rain with the Iron Mike Affiliate Contest featuring a $100,000 prize pool
Following recent articles announcing the groundbreaking collaboration between Rabona and Mike Tyson, the excitement continues to build as users are already seizing the opportunity to leverage the VIP Iron Offer, courtesy of the legendary boxer himself. This exclusive offer is empowering affiliates to skyrocket their earnings like never before.
Are you ready to step into the ring of affiliate success? Look no further because 7StarsPartners is thrilled to announce the Iron Mike Affiliate Contest, a game-changing opportunity for affiliates to soar to new heights of profitability!
In an electrifying collaboration between Rabona (exclusively promoted by 7StarsPartners) and the legendary Mike Tyson, affiliates now have the chance to harness the power of Tyson’s brand and Rabona’s dynamic platform to maximize their conversions. With a staggering $100,000 prize pool up for grabs, this contest promises to be a knockout success!
Krystal, Head of Affiliates at 7StarsPartners, shares her excitement: “We’re thrilled to launch the Iron Mike Affiliate Contest, offering affiliates a golden opportunity to elevate their success. With Mike Tyson’s iconic presence and Rabona’s cutting-edge platform, affiliates can unleash their full potential and reap incredible rewards.”
Taking part is as simple as ABC: from February 15 to May 15, 2024, affiliates can showcase their skills by driving sport FTDs via exclusive Tyson’s creatives, including landing pages available in multiple languages. Affiliates compete for top prizes, including a grand prize of $30,000! Whether you’re a seasoned affiliate or just getting started, this contest is your chance to shine.
Affiliate Success
ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider
ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.
The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.
David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”
Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”
MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.