GAV: Hello Jaume, could you fill out the short form below so our readers can imagine your profile?
Name: Jaume Lopez
Hometown: Viladecans, Barcelona – Spain
Living in: Andorra la Vella – Andorra
Favorite Food: Spanish cusine
Must Read Book: I won’t recommend any since I am not into reading books
Profession/Job title: Online Marketing/CEO at Epicorns
GAV: Hi Jaume, first of all tell us and our readers as well a little bit about yourself, we want to know who Jaume really is? How did your career start in the industry? Since when are you active at rahapelit-netissa.com?
JL: I am born in the metropolitan area of Barcelona, where I studied and got the title of Senior Technician in Administration and Finance. Afterwards I started studying online but at the age of 23 the crisis hit very hard in Spain and it was very difficult to get a good job. I then decided to move to Malta and there is where I started working in the Igaming industry. First, I started working for a very well-known poker/casino affiliate within the Spanish market. 2 years after that, I moved to Cyprus to work as a Head of SEO, where I was working and living for almost 2 years. In Cyprus, I met my better half and we decided to move to Andorra, where we then started doing consultancy and creating affiliate sites, and that’s how our company started.
GAV: We know that you also have an international online marketing company, tell us all about it?
JL: At Epicorns we do a lot of services like SEO, web development, content writing.., but we don’t focus much into selling the services, since our main income nowadays is affiliate marketing and lead generation. We currently have over 150 websites in 11 different languages.
We are growing fast, and now we are in total 9 employees, plus more or less same number of freelancers (mainly for content). All of us work from home in different locations: India, Spain, Finland, Sweden, Andorra, Colombia..
GAV: Since there are thousands of websites and portals in this niche out there, where do you think rahapelit-netissa.com stands now and what is that plus that the other portals don’t have?
JL: With no doubt, I will say the variety of the content, we talk about betting, lotteries, casinos, poker and basically whatever that is considered gambling. That makes rahapelit-netissa.com a site for all kind of gamblers.
GAV: Which markets do you target with your site and why?
JL: We target mainly Finland since the site is just in Finnish at the moment.
We created the site since we saw that there was a gap. The market either targets betting, poker or casino.. all by separate. Since Finnish people are “gamblers by design” they basically like all kinds of games, and that’s where rahapelit-netissa.com stands out.
GAV: How do you see the online casino market/industry at this moment?
JL: It is still a quite new industry, especially in some locations and markets. In places like UK or Sweden the market is more mature and you can see that the game is very different.
What I noticed, is that there is a lot of new casinos, every time more, which is making the value player way lower and the quality of the support, CRM.. it’s every time lower and lower.
I think that this is happening because the big players in the industry makes money from TV ads, sponsors and so on, and they don’t take care much about the affiliates, that’s why so many new casinos are coming to fill this gap.
GAV: In your opinion what are the strong points of rahapelit-netissa.com and what makes it stand out from the other niche websites?
JL: The variety, you can find everything in one place and that makes it unique.
GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
JL: Thanks for noticing! Yes, we have a small team of freelance content writers, in addition to that my partner Nina Sparv is also writing and over checking that all content is properly written and placed in the website.
GAV: How about the online marketing and SEO of your websites, how many team members do you have, let us in on a new trend that you guys are following?
JL: In the marketing part of the company we are 3 people, and we basically divide our job by markets or countries. We don’t follow any strategy, we´re just focusing on to keep growing the sites with good content and get links from reliable sources. Like this you will always grow progressive, and with less risk than when using more aggressive techniques.
GAV: How do you manage to keep all the websites fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?
JL: We have content writers. Before they were not experts in the area, but after writing tons of content about our industry they already became experts. Which is very important to keep the site fresh and with interesting content.
GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
JL: In here I think the volume and the size of the affiliate influences a lot. It´s not the same, a relationship with a startup than with a big corporation.
In our case, we love the affiliate managers that help us grow, check how to improve conversions, how we can bring more traffic…
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
JL: I think it will always exist, and every time I think it will be more regulated in the countries.
Regarding global.. I think it is already, and most of the world still didn’t even start gambling online, so in few decades I am sure it’s going to be truly a global business.
GAV: Tell us one change that you want to see in the online casino industry?!
JL: There are a lot of things, especially regarding the regulations. But the one I am going to say, is “trust”. Nobody trusts the business fully yet, we look like a bunch of scammers that do weird things, banks don’t give you credits, countries check what you are doing because it can be “suspicious”, most of online casinos are located in countries where gambling is illegal so you have to hide that you work on that…
I don’t think our business is what the rest of the world thinks, but that will take a lot of time to change.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?
JL: Take it easy and learn on the way. At the beginning invest in time, not in money and when you have a better understanding, then start investing in it. It’s not rocket science, but it needs patience and knowledge.
GAV: How about iGaming/online casino or affiliate conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?
JL: I start going to conferences last year, so I didn’t go much. Since I don’t have much experience I can’t say which one is the best, probably in 1-2 years I will be able to answer that question better.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?
JL: I think it will become a gaming hotspot, now everybody is in the Nordics and UK, once these markets are completely saturated, people will start looking more and more into the opportunities in other countries, especially in Europe.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
JL: I would like to travel to Romania since I’ve never been there. My favorite country (from where I´ve been before) would be Poland, and my favorite city is Budapest.
GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?
JL: Since I love travelling I would love to travel everywhere!
GAV: How about a favorite celebrity or a mentor, do you have one?
JL: I don’t have a favorite celebrity, but mentors fortunately I had a lot, so I can’t mention just one.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
JL: I think it’s a great online magazine, the industry is growing and we need more sources to be aware of what’s going on in the market and thanks to GAV we are always updated.
GAV: Jaume, thank you for your time and interest, we wish you guys all the best!
If you would like to suggest subjects for future affiliate interviews, send your suggestions to: firstname.lastname@example.org
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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