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Affiliate Success

Affiliate Interviews: Luke Eales, Founder of Seven Star Digital

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Affiliate Interviews: Luke Eales, Founder of Seven Star Digital

Seven Star Digital (SSD) was founded by Luke Eales in 2016 with the aim to provide better gambling comparison services to consumers in the UK and beyond. Since then, SSD’s first website TopRatedCasinos.co.uk has consolidated a very strong position in both PPC and SEO channels within the UK Casino industry, delivering thousands of FTDs to licensed casino operators every month. With a vision for creating a truly comprehensive global online gambling comparison site across all verticals, the company launched Compare.bet in October 2017. Seven Star Digital currently employs a dozen talented marketers and technologists in its London HQ.

 

Name: Luke Eales

Age: 32

Hometown: London

Living in: London

Favorite Food: Italian

Must Read Book: The Pig That Wants To Be Eaten by Julian Baggini

Job title: Founder & CEO

 

GAV: Hi Luke, tell us and our readers as well, a little bit about yourself, we want to know who Luke really is. How did your career start in the industry? What was your first job?

Luke: This is my first real activity in the gambling industry. But if we’re talking digital marketing, I got started back in 2003. Personal SEO projects made for a nice side earner while studying – at the time I had no inkling that it’d become a career.

 

GAV: Do you still remember when you first heard about gambling or online casinos?

Luke: It was probably about fifteen years ago – I set up a very small and unsuccessful affiliate site with my brother called Bonkers Betting! It’s hard to avoid the industry when working in digital. Partly because it’s an incubator for bleeding edge acquisition tactics.

 

GAV: Since there are thousands of websites and portals in this niche out there, where do you think your websites stand at this moment and what is that plus that the other comparison portals don’t have?

Luke: One of our strengths is we’ve come from outside the industry with a fresh perspective. Our inspiration also comes from outside the industry – the big travel and insurance comparison sites for starters. They’re a long way ahead of gambling comparison, but we’re aiming to catch up fast – in terms of content, user experience and brand.

 

GAV: Tell us about your team a bit!

Luke: We’re based in Shoreditch – hipster central in London. The area has a great buzz, full of startups, as well as vibrant bars, restaurants and galleries. There are currently around a dozen of us at the company, spanning marketing, commercial and tech. We’ve got a great bunch of people all striving to take gambling comparison to the next level. Also, we’re hiring!

 

GAV: What kind of SEO, digital marketing or affiliate techniques do you follow this year, and how about any new upcoming trends?

Luke: For us, the definition of good digital marketing doesn’t necessarily change monthly or even yearly. Paid search, paid social, organic search – the platforms and behaviours evolve, of course. We’re less focused on the next new thing, tactical marketing trick or short-term win. For us the differentiation is in execution, organisational agility and deep understanding of our lines of business. This allows us to adapt to the evolving landscape, including from a regulatory perspective. Of course, the big change happening right now for data/permission marketers is GDPR. We’re hopeful that this will succeed in ensuring users’ interests and personal data is protected.

 

GAV: What are the challenges that you and your team face in regards to affiliate marketing in 2018.

Luke: Put simply, the ever-increasing ferocity of competition in the sector. Everyone wants a piece of the pie – we are acutely aware that in order to maintain and grow ours, we have to earn it. This keeps us at the top of our game. We wouldn’t have it any other way.

 

GAV: How do you manage to keep the websites fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?

Luke: The crusade for ‘fresh content’ has created a cottage industry of content churners who prioritise volume over quality. We take a different approach – while we do aim to create vast and comprehensive sites, we’re not fans of expansion for expansion’s sake. We find that writing for people rather than search engines acts as an automatic fluff filter.

 

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

Luke: Trust, transparency and sharing of insights. When you’re providing a quality service and valuable traffic, there is no need for smoke and mirrors in the partner relationship. This honest and open approach makes everything easier and is best for all in the long run.

 

GAV: Next to the UK market, which are the other ones that you already target or want to expand into?

Luke: We have our eye on several regulated/soon-to-regulate markets in Europe. We’re also growing Compare.bet with a global scope – the recent US news creates great potential, but we expect to pick up traffic from a real long tail of geographies.

 

GAV: How do you see the Nordic market?

Luke: Having been a fairly stable and attractive region for some years, things are starting to change – with regulation in Sweden and moves to restrict in Norway via payment blocking etc.

Our first step into Scandinavia is with our Swedish comparison site ToppOnlineCasinon.se – we already work with most of the top operators in the region but are being very careful not to make assumptions about user behaviour and what will work over there. Our eyes and ears are open to the requirements of Swedish players and operators alike, and we expect the user experience to diverge from our UK sites based on what we learn about specific local needs over time.

 

GAV: Tell us one change that you want to see in the online gambling industry?!

Luke: We want running a ‘gambling affiliate site’ to be as well respected as running a ‘finance comparison business’. This will only happen with the industry taking more of a user focus and thinking bigger. There are certainly signs that this is starting to happen.

 

GAV: Do you have any advice for newbies who are looking to venture into this majestic industry!?

Luke: Get into the data. Not only will it allow you to improve your own metrics, but it will create transparency with partners and the opportunity to work together to grow based on real insights.

 

GAV: How about iGaming/online casino/gambling conferences, do you attend any of them? If so, which one is your favourite and what is your most fun experience?

Luke: We try to attend as many as possible. It’s rare to leave without a killer insight or two, at least. Face time with partners is also invaluable We’re looking forward to Lisbon this autumn – the weather should in theory be better than Berlin, which is a plus!

 

GAV: Where would you like to travel in Eastern Europe, any favourite country or region?

Luke: I haven’t seen much of it, so I’d have quite a long to-do list! In particular, I’ve heard great things about Slovenia.

 

GAV: Where you wouldn’t want to travel in Eastern Europe?

Luke: I wouldn’t rule anywhere out!

 

GAV: How about a favourite celebrity or a mentor, do you have one?

Luke: I’m not a big follower of celebrity. I have however been fortunate enough to have worked with a range of experienced and knowledgeable senior colleagues throughout my career, all of whom have had a great influence.

 

Affiliate Success

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:

“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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Affiliate Success

7StarsPartners make it rain with the Iron Mike Affiliate Contest featuring a $100,000 prize pool

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Following recent articles announcing the groundbreaking collaboration between Rabona and Mike Tyson, the excitement continues to build as users are already seizing the opportunity to leverage the VIP Iron Offer, courtesy of the legendary boxer himself. This exclusive offer is empowering affiliates to skyrocket their earnings like never before.

Are you ready to step into the ring of affiliate success? Look no further because 7StarsPartners is thrilled to announce the Iron Mike Affiliate Contest, a game-changing opportunity for affiliates to soar to new heights of profitability!

In an electrifying collaboration between Rabona (exclusively promoted by 7StarsPartners) and the legendary Mike Tyson, affiliates now have the chance to harness the power of Tyson’s brand and Rabona’s dynamic platform to maximize their conversions. With a staggering $100,000 prize pool up for grabs, this contest promises to be a knockout success!

Krystal, Head of Affiliates at 7StarsPartners, shares her excitement: “We’re thrilled to launch the Iron Mike Affiliate Contest, offering affiliates a golden opportunity to elevate their success. With Mike Tyson’s iconic presence and Rabona’s cutting-edge platform, affiliates can unleash their full potential and reap incredible rewards.”

Taking part is as simple as ABC: from February 15 to May 15, 2024, affiliates can showcase their skills by driving sport FTDs via exclusive Tyson’s creatives, including landing pages available in multiple languages. Affiliates compete for top prizes, including a grand prize of $30,000! Whether you’re a seasoned affiliate or just getting started, this contest is your chance to shine.

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Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

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ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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