In our latest affiliate interview we’ve talked with Jenny, content manager of Swedish casino bonus site: Bastacasinobonus.se. Jenny and her team have recently launched a dynamic bonus ranking table where the bonus hunters can see bonus offers from different casinos and sort them under various criteria.
GAV: First of we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?
Living in: Stockholm
Favorite Food: Sushi
Must Read Book: The Gambler, Fyodor Dostoyevsky
GAV: Tell us a bit about yourself, we want to know who Jenny really is, the main person behind the Swedish casino bonuses site Bastacasinobonus.se. Where were you born? What was the key idea of developing this great comparison service for casino bonuses?
Jenny: I’m Jenny, 26, and I’m the content manager at bastacainobonus.se. I’m from Stockholm and I still live here. Enough about me though. The idea behind our site was to create a transparent site where we give the user to sort bonuses based on their actual value. There are a lot of affiliate sites, but we noticed that most of them clearly promote the sites that pay the most. We believe that players are becoming more knowledgeable about casino games and we wanted to create a website that acknowledges this.
GAV: Since there are thousands of casino bonuses websites out there, where do you think Bastacasinobonus.se stands now?
Jenny: That’s something that’s tough to measure. We are a small team but I think we have one of the best products on our niche market.
GAV: What are the strong points of Bastacasinobonus.se and what makes it stand out from the other niche websites?
Jenny: I believe that it is our transparency. We are very open with how we grade the bonuses and the reader have an opportunity to see a completely objective list that is only based on the value of the bonus offer.
GAV: How did you start and what bumps did you have to overcome?
Jenny: We had been running the site without a clear plan for a while, trying to figure out what it was supposed to be. Once we figured out the direction the hardest part was to figure out how to grade a casino bonus. Should we go with the biggest bonus amount? Most free spins etc? In the end we decided to base it on theoretical value when playing starburst, and I think it was a good choice.
GAV: We have surfed your website and found some pretty quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino bonuses are there on your website?
Jenny: We have an in house team of three writers (including me) that produce the content. We currently have 48 different bonus offer and casino reviews. We are constantly adding new casinos but we are actually being quite selective. We turn down a lot of casinos due to them not having them a good enough game selection or not having a european license etc.
GAV: How do you keep the content fresh and relevant when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jenny: We mostly publish factual (I think that is the word I’m supposed to use) articles like new casino reviews and current promotions that casinos run. That way the content is relevant for our bonus site.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jenny: That’s an interesting question. The best relationships we have are the ones where we don’t have to be in contact with the manager very often, but still know that we can get a quick answer when needed.
GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon in the near future?
Jenny: Surely. Gambling has been around for ever and to think that it won’t be seems strange.
GAV: Name one change that you want to see in the casino affiliate ecosystem?!
Jenny: As an affiliate I would like a slightly better insight in to tagged players and administrative costs.
GAV: What advise you would like to offer to newbies who are looking to venture into this great industry?
Jenny: Start small and try to build something sustainable.
GAV: Do you have a favorite celebrity?
Jenny: Not really.
GAV: Do you attend any iGaming/casino conferences? If so, which one is your favorite and what is your most fun experience?
Jenny: No, I focus on content and leave the relationship building to the rest of the team.
GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?
Jenny: It’s possible but I don’t have any real insight on how things work in Eastern Europe.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe?
Jenny: Bucharest and Odessa seem like cool places.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Jenny: I’ll go anywhere once but I won’t go back to Budapest.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Jenny: It’s a good website that makes it easy to keep up with the industry.
GAV: Thanks for your time Jenny, we really appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!
If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: firstname.lastname@example.org or comment below this interview.
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
PartnerMatrix releases Top Affiliate Networks Report 2021
Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.
The Top Affiliates Network Report helps operators answer essential questions such as:
- Which are the most popular iGaming affiliate platforms?
- How to find the perfect match for your brand’s needs?
- How can operators assess the potential of affiliate networks?
- What types of traffic and activity can you expect?
The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.
With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.
Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”
Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.
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