The organizers of Affiliate Grand Slam, a new event in the igaming affiliates calendar, was organized last week and as soon as the last affiliate jetted off from Estonia, the official press release was published. As you have gotten used to by now, we have covered the event via our portal as a Media Partner.
The demand was there for all to see, then the organisers behind SiGMA came up with the magic formula: limit the conference to five affiliate managers and open the flood gates (with strict due diligence) for affiliates.
Affiliate Grand Slam represents the first conference in the history of affiliation where affiliates could apply for an all-inclusive VIP treat, including flights, five-star, two-night stay at the Hilton, excursions, lunches, dinners, and parties thrown in the mix.
Only five operators were allowed to host the Grand Slam, plus another five non-operators were allowed to sponsor it.
The event started off with 250 affiliates flying in to Tallinn from all corners of the world on Thursday 27th April. The SiGMA crew greeted each affiliate at the brand new, five star Hilton Park.
That same evening, each operator sat down privately with give-or-take fifty affiliates for a dinner within the hotel itself. Betting Gods, Olybet, PlayOJO, Quasar and Videoslots lavished with affiliates and nurtured new working relationships in a friendly environment. Good wine in abundance.
The night was far from over. After dinner, all guests headed down to Olympic Casino within the Hilton itself for welcome champagne, dark chocolate, cigars and a free-roll, networking poker tournament.
The organisers were hoping the night would end there and that affiliates won’t head out in the wilderness of Old Town, but, as anticipated, half their hopes went up in flames.
Still, next morning, breakfast was brimming with activity and all affiliates, bar a few casualties, seemed eager for the conference to start. Each operator gave a small presentation, followed by a series of quality workshops. Mini stalls, an exquisite buffet lunch table, coffee and Baltic treats cluttered the meet-market outside the conference hall, where handshakes and business cards were being exchanged.
Following a few hours at the Hilton spa, it was time for the big traditional dinner! Everyone headed to Olde Hansa, walking through the narrow, cobble streets of charming Old Town, for a feast back in time. Traditional cuisine made its way on all tables for everyone to share while more business cards exchanged hands.
Shortly after dinner, the closing night awaited at the Olympic Casino for a VIP, strictly by invite nighter-bender. Few guests joined the party, but the organisers would not elaborate. We can only guess how the night unfolded with 250 affiliates in this charming Baltic city.
The success of Affiliate Grand Slam was such that the industry won’t wait another year for the organisers to launch the second edition. A new city to uncover, new hosts, new affiliates. This is Affiliate Grand Slam. The wheel has been reinvented.
Log on to www.affiliategrandslam.com or www.maltaigamingsummit.com for details about the next event. If you’re interested in hosting or sponsoring the next AGS get in touch with organisers on +356 99263626, by email at [email protected] or by skype at eman.pulis.
Gambling.com Group is the 2021 EGR Affiliate of the Year
Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, announced it has won the most prestigious award for affiliates in the online gambling industry: the Affiliate of the Year award presented by eGaming Review (“EGR”). The Group accepted the honor at the 2021 EGR Global Operator Awards in London on November 25th. It is the second time the Group has won the award, following its win in 2018.
Gambling.com Group beat out 15 other affiliates shortlisted in the Affiliate of the Year category by delivering outstanding financial performance during the July 2020 to June 2021 judging period. Not only was the Group a leader in revenue growth, based on public disclosures, but 100 percent of its growth was achieved organically, without any contribution from acquisitions. The Group considers organic revenue to be the hardest thing to achieve in the affiliate industry and the most important financial metric affiliate companies report. This revenue outperformance helped fuel a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making the Group the first online gambling affiliate publicly traded in the United States.
Charles Gillespie, Chief Executive Officer of Gambling.com Group, said of the honor, “Being named the 2021 Affiliate of the Year is the crown jewel on top of a monumental and historic year for the Group. I am grateful to work with our first-class, professional and dedicated team which drove significant growth in the business as well as delivered on our key, strategic projects.”
For the Group’s Affiliate of the Year nomination, the judges commented, “They have had a stand-out year and quite a lot going for them. Stellar growth and they have done so much over the past year. Differentiation, quality and scale – they cover it all off with a data-driven approach.”
The EGR Awards are judged by a team of independent, external judges with a diverse range of in-depth online gambling expertise. The awards were given by EGR Global, a B2B publisher and networking group for the online gambling industry.
Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards
The event, held at the Grosvenor Hotel in London on 25 November, saw Blexr pick up this award for the second time, having previously won the same prize in 2019.
Blexr is a lead generation company which operates in the iGaming and sportsbook affiliate markets. It is a remote-first company with an office in Malta.
The EGR Operator Awards describes itself as the Oscars of the iGaming world, and its judges said Blexr offers “quality products and truly covers the globe”.
They added: “Blexr has innovated with some unique features that go over and above the standard affiliate offering, which is always great to see.
“One for the ages – a truly long-standing operation that has successfully evolved with the times, and most importantly with compliance.”
Koen Bongers, Blexr’s head of marketing, said: “We’re absolutely delighted to be recognised once again by the EGR Operator Awards.
“Our whole team works very hard to offer quality products and create innovation, so it’s fantastic to win another award, one which all our Blexrians can be very proud of.”
Rightlander partners with BetBull
Supplier to help tier one operator improve affiliate compliance
Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”
Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.
Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”
The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
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