Affiliate Announcements
King Billy Casino Launches Affiliate Programme with Paysafe’s Income Access
Casino operator’s King Billy Affiliates programme integrates with Income Access affiliate software
King Billy Casino, the Curacao-licensed online casino operator and home to an array of slots, jackpots and table games, has partnered with Income Access, Paysafe’s affiliate software provider, for the launch of its affiliate programme. Through the Income Access platform, members of King Billy Affiliates can access performance insights and tailored marketing materials.
Offering dozens of games from top suppliers, including NetEnt, Betsoft, GameArt, Endorphina, Pragmatic Games, iSoftBet and more, King Billy Casino is further bolstered by partnerships with industry leaders such as iTech Labs and SoftSwiss with its Provably Fair technology. Focused on giving players a unique gameplay experience, King Billy Casino combines a memorable character with a host of enticing features.
King Billy Casino also offers a variety of player payment options, including Paysafe’s Skrill, NETELLER and Paysafecard.
To celebrate the programme launch, newly registered affiliates will receive a 50% Revenue Share commission, based on Net Revenue, for their first three months. After the initial promotional period, affiliates will still enjoy the chance to earn Revenue Share commissions of up to 45%, depending on Net Revenue figures. Members of the programme are also provided with reliable and professional support services.
Vladimir Harkusha, CEO, King Billy Casino, said: “For three months, half of our Kingdom is yours. This is our promise to new affiliates who join our programme and earn a 50% commission for the first 3 months. We would also like to stress to our affiliates, that in terms of servicing and response, our entire Kingdom is yours. Our philosophy at King Billy is that we work hard and efficiently with our affiliates in order to create long lasting and fruitful partnerships. We don’t just win. We win together!”
Affiliate marketing efforts are supported by King Billy Casino’s dedicated marketing department, which provides promotional material of the highest quality that can be customized to meet affiliate needs. Unique promotions are offered monthly; current player promotions include The King’s 300, which is a generous offering that grants a chance of winning a €300 Amazon gift card.
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “We’re very proud to be the affiliate software provider for a brand as exciting and unique as King Billy Casino. Their team is truly dedicated to providing its players with a memorable experience and we look forward to providing their affiliates with an equally enjoyable platform experience.“
For more information on the King Billy affiliate programme, please contact King Billy Casino.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
About King Billy
King Billy is an exciting new project, launched in April 2017 and created entirely from professionals with many years of experience in the online gaming. Our aim is to provide a second to none gaming experience to players by offering them features and offers, very seldom seen in the industry.
King Billy Casino is providing games from leading software providers such as NetEnt, Betsoft Gaming, Pragmatic Games, Gameart, Endorphina, iSoftBet and others. Besides offering top notch games, King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats every player with the specialness he deserves.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
Affiliate Announcements
Catena Media appoints Manuel Stan as new CEO
Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in the online sports betting and casino gaming industry.
Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.
A veteran of almost 20 years in the industry, Manuel spent 16 years at Kindred Group, where he led marketing teams and served as Senior Vice President North America. At Kindred, Manuel led marketing teams for six years and played a core role in shaping the group’s affiliate marketing programme. He also has experience of customer marketing, business development, financial planning and analysis, and corporate governance.
Manuel holds a bachelor’s degree in International Business and Economics from Bucharest University of Economic Studies and an Executive Management Programme Diploma from Yale School of Management.
He said: “I am delighted to have this opportunity to drive Catena Media forward on the next stage of its journey as the group takes on new challenges while further advancing its presence in North America. This is a strong business with talented employees and I look forward to working with the teams to capitalise fully on the opportunities that lie ahead.”
Göran Blomberg, Catena Media Chairman of the Board of Directors, said: “Manuel was the outstanding candidate for this position among the names considered and we are extremely pleased that he is joining us. He is a leader with proven leadership skills and wide-ranging experience within our industry. His close knowledge of the North American market and of both the operator and affiliate sides of the business will be a significant asset for Catena Media and our North America-focused organisation as we begin this new chapter for the group.”
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