Affiliate Managers under interrogation by GAV: Yana Prokhorova, Affiliate Manager at King Billy Casino
Check out our newest interview in the Affiliate Manager under interrogations series starring: Yana Prokhorova, Affiliate Manager at King Billy Casino
Name: Yana Prokhorova
Hometown: Feodosiya, Crimea
Living in: Kiev, Ukraine
Favorite Food: seafood
Must Read Book: The 7 Habits of Highly Effective People
Affiliate Manager at: King Billy Online Casino
GAV: Hi Yana, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at King Billy Affiliates?
Yana: To be honest, my career in gambling started rather unexpectedly, as most good things in life do! After graduating from university, and while I was working as a translator, a friend of mine told me about an interesting vacancy he saw on the Internet, connected to gambling. The same evening I uploaded my CV to try my luck. Soon, I was invited for an interview in FAVBET and eventually was offered a position as a Junior Affiliate Manager. The rest as they say is history! The Head of Affiliates was Ioannes Lagos who helped me a lot and shared from Day 1 his huge experience in gambling with me. I am very grateful to him.
Speaking about King Billy Affiliates it was a kind of new challenge for me, because I have never worked for a start-up company before. However, I am very happy and proud of our King Billy team who are all doing their best to provide a second to none gaming experience to players by offering them features and offers very seldom seen in the industry.
GAV: KingBilly Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?
Yana: There is more than one key! Strategically created campaigns with a much higher than average CTR, custom promotions delivered instantly, a friendly and knowledgeable support team as well as top notch native advertising are much appreciated by our partners.
GAV: King Billy Affiliates is relatively new, does your program have any East European affiliates that you manage?
Yana: Sure, we have. I cannot say that their number is big now, there is still a lot of work to be done. However, the integration of Income Access software and promotion of King Billy Affiliate Program in various gambling sites will help us a lot to attract new East European affiliates.
GAV: Are there any super-affiliates coming from that region? We know for certain that a huge group of affiliates come from Eastern Europe.
Yana: At the moment we are in the process of negotiating the best deal with super-affiliates from those regions. On the other hand, we are more focused on the Nordic countries and our goal is to penetrate this promising market.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the view of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
Yana: Vulnerable players will always exist. Fair gaming should never be considered a “fait accompli”, but rather a constant, on-going process. So yes, there is always room for improving, for everyone engaged in the industry.
GAV: Yana, please fill us in on your current offer for affiliates and maybe a brief description of your program!
Yana: For three months, half of our Kingdom is yours! This is our promise to new Affiliates who join our program and earn a 50% commission for the first 3 months. However, we would like to point out to Affiliates, that in terms of servicing and response, our entire Kingdom is yours. Our philosophy in King Billy is that we work hard and efficiently with our Affiliates, in order to create long lasting and fruitful partnerships. We have a motto for this at King Billy: We don’t just win. We win together!
GAV: What markets target does King Billy Affiliates target, and what makes it stand out in the growing crowd of online casino affiliate programs?
Yana: Our targeted markets are Nordic countries, Canada and Australia. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom which differentiates us from the “crowd” as you call it, and treats every player and affiliate with the specialness he deserves.
GAV: Since the Amsterdam Affiliate Conference is almost here, we would like to ask your opinion about this event, are you guys attending these conferences or are you going to be in Amsterdam? How about SiGMA?
Yana: We’ll be there! Our team is going to attend the Amsterdam Affiliate Conference to have direct contact with our affiliates. Moreover, Amsterdam, and all other Affiliate Conferences help us to be kept up-to-date on the industry, meet new people and discover new products. Regarding SiGMA we are also going to be there.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see KingBilly Affiliates?
Yana: That’s a tough one! 3 years in our industry is almost like a decade or even half a century for other industries. Personally, I expect the trend of new online players introduced almost every day to continue and even rise. I believe we are going to be seeing an abundance of new online casinos, which will of course create demand for game providers, affiliates, etc. In the end, there will be of course some market correction with the good ones staying on top. As for King Billy Affiliates, we expect to be with the good ones, only at the top!
GAV: Tell us a bit about your team? As we know it’s quite new but well positioned industry professionals with many years of experience in the field.
Yana: It sounds like a paradox, but it isn’t. Yes, the team of the Affiliate Department is relatively new to the particular field, but they have done their time in other areas of the online gaming industry, like marketing or media buying, which has helped them in building a spherical approach in things. It’s exciting to work with them!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic region?
Yana: You do have a point. However, it is the laws of supply and demand which may prioritize regions other than Eastern European markets. I do not think that these regions are overlooked, they are just pushed a little bit back. But their time will definitely come.
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Yana: Raoul Bova, an Italian actor. I like all his movies and he seems to be a true Gentleman! Regarding traveling, I would like to go to Budapest. There are a lot of great sights to see and food to try.
GAV: Where you wouldn’t want to travel?
Yana: I would like to go everywhere, but I prefer Mediterranean climate to Nordic climate!
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Yana: You are doing a great job guys, and all of us at King Billy Casino are happy to be associated with you as Golden Sponsors. Keep on like that!
GAV: Yana, thank you for taking the time for this interview, we’re also happy to be working together with you guys!