Affiliate Managers under interrogation by GAV: Ruslan Legenzov, Affiliate Manager at King Billy Casino
Get to know Ruslan Legenzov Affiliate Manager at King Billy Casino
Name: Ruslan Legenzov
Living in: Kyiv
Favorite Food: Steak
Must Read Book: Theodore Dreiser The Financier
Affiliate Manager at: King Billy Casino
GAV: Hi Ruslan, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at King Billy Affiliates?
Ruslan: First of all, greetings to your readers and also to your team at GAV, you‘re doing an amazing job, guys! To answer your question, my career in the industry started more than 5 years ago, when I joined an iGaming project as Affiliate Manager. From the very start, I started dealing with Affiliates and found it a fascinating occupation. However, after having worked for all those years with Affiliates, I felt that I needed a fresh and exciting challenge. I finally found it with King Billy Casino, where all things, including running the Affiliate Department, are done at the highest possible level.
GAV: King Billy Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?
Ruslan: We have a nice phrase at our casino which encapsulates the answer to your question: the “King’s Package”. At King Billy, we are never one-sided in what we do and we excel in many areas: attractive welcome deal, plenty of promotional material, exclusive and unique content, all delivered in less than 48 hours and tailor made to our partners’ needs. You want a 10 by 10 pixel visual? We will do it. A 2,000 word original review? This too. And last but not least, we work in an Affiliate Department with the extra mile philosophy: we will do everything we can and then some more, so that we will leave no Affiliate unhappy!
GAV: King Billy Affiliates is relatively new, does your program have any East European affiliates that you manage?
Ruslan: It is true that we are relatively new on the market, but we are adding more and more affiliates, at a very fast rate (good news travels fast)! East European Affiliates are strategically important for us and we are happy to see their numbers on the rise.
GAV: Are there any super-affiliates coming from those region? We know for certain that a huge group of affiliates come from Eastern Europe.
Ruslan: We do have super-affiliates from the East, although we would like to have some more! By the way, we are very satisfied with our overall super-affiliates performance, since we have managed in a very short time to cover important areas, like the Nordic countries and key English-speaking countries.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the view of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
Ruslan: Yes, there is definitely room for improving. The problem with our industry is that just one “black sheep” can discredit the whole flock. So, we need to be vigilant, both Affiliates and Affiliate Managers, double and triple our efforts to improve our image. The time is ripe and the new generation is ready, knowledgeable and committed to not repeating the mistakes of the past.
GAV: Ruslan, please fill us in on your current offer for affiliates and maybe a brief description of your program!
Ruslan: Well, currently, half of our Kingdom is yours! King Billy Affiliates offers a very generous welcome deal for all new affiliates: 50% Revenue share with No Negative Carry-over within 3 months upon registration. Furthermore, our Affiliate program features up-to-date functionality, has a proven record and a user-friendly design which comes in handy not only for newbies but for experienced Affiliate Managers as well.
GAV: What markets target does King Billy Affiliates target, and what makes it stand out in the growing crowd of online casino affiliate programs?
Ruslan: Our main target markets are the Nordic Countries, Germany, Australia, Canada and, obviously, BTC players all over the world. We stand out by offering two Affiliate Programs at the same time: SoftSwiss (BTC players mostly) and Income Access. This is rather uncommon in the industry, but we have a saying in King Billy Casino which also applies to our Affiliates Department: “The King always adds one!”
GAV: Since the Berlin Affiliate Conference is almost here, we would like to ask your opinion about this event, are you guys attending these conferences or are you going to be at SIGMA? How about other events?
Ruslan: Well, didn’t Leonard Cohen sing “First we take Manhattan then we take Berlin”? The King Billy Affiliate Department is planning to “take” Berlin by a storm! Our whole team will be there, attending the Conference and meeting our partners. Regarding SIGMA, personally, I find it one of the best conferences, with an excellent atmosphere that makes new deals much easier.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see King Billy Affiliates?
Ruslan: I am pretty sure that the online casino industry will move to VR slots and live games. This is inevitable as all software providers are striving to create the most realistic atmosphere for players. As for King Billy Affiliates, our goal is definitely to enter the list of Top 50 European casinos. However, with the positive attitude in the company and our philosophy of hard work, we believe we can rise even more and become a well-known casino all over the world.
GAV: Tell us a bit about your team? As we know it’s quite new but well positioned industry professionals with many years of experience in the field.
Ruslan: Yes, you are right. We have a wonderful team of hard working professionals who know the needs of Affiliates. Basically, we “speak the Affiliate’s language”, which makes life easier for everyone!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic region?
Ruslan: I believe it is not exactly a case of overlooking, it is rather one of withdrawing. Unfortunately, if one takes into account the latest changes of gambling legislation in Central and European countries, the reaction of the top brands is rather obvious. Very strict rules, regulations and numerous licensing restrictions have been imposed, resulting in lack of interest by the brands.
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Ruslan: My favorite celebrity: Robert De Niro. I would probably travel to Budapest.
GAV: Where you wouldn’t want to travel?
Ruslan: Well, I wouldn’t travel to locations with poor Internet, since this would mean being away from Affiliates!
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Ruslan: GAV is like coffee, you cannot start your morning at work without it. You have created a unique digital hub for all Affiliate Managers with all the news and information one needs. Keep it up like these guys!
GAV: Thanks for your time and for the nice words Ruslan, keep up the good work and all the best to you for the Berlin Affiliate Conference 2017.