Mr. Gamble Forum, a fast-growing online gambling community, has rolled out a major platform revamp that is already delivering record-breaking growth in traffic, visibility, and user engagement. Timed perfectly ahead of the industry’s busiest season, the update strengthens the forum’s position as a go-to destination for casino and sports betting discussions worldwide.

The refreshed platform combines a cleaner design, expanded content, and new marketing capabilities, all built around a single goal: creating a space where players can freely share real experiences while operators connect with highly motivated users.

“We’ve invested a lot of effort into improving both the user experience and the commercial potential of the forum,” said Paul Puolakka, CMO of Mr. Gamble. “This update reinforces our vision of an open, trusted community that benefits players and partners alike—and the growth we’re seeing confirms we’re on the right track.”

Strong Growth Momentum Following the Revamp

The impact of the update has been immediate. In Novembe 2025, compared to December 2024, Mr. Gamble Forum recorded a sharp rise across all key performance metrics. Daily clicks increased by 270%, daily impressions climbed by 471%, and monthly clicks grew by 380%. These numbers reflect not only improved visibility in search engines but also a growing appetite for a community where players can openly discuss casinos, bonuses, slots, and betting strategies.

Sports Betting Content Broadens the Forum’s Scope

One of the most significant additions is the expansion into sports betting content. The forum now features dedicated discussions around upcoming games, betting strategies, and odds, giving sports bettors a place to exchange insights in real time. Alongside these discussions, users can explore a steadily growing selection of sports betting bonuses, including both long-term promotions and limited-time offers from leading brands.

This addition allows Mr. Gamble Forum to serve a broader audience while keeping casino players and sports bettors under one unified community.

Localized Promotions for Key Regions

As part of the revamp, Mr. Gamble Forum has also refined how promotions are presented. Players from Australia and New Zealand now have their own dedicated sections where they can immediately discover the most relevant casino and betting offers available to them. This localized approach makes it easier for users to find deals that actually apply to their region, while increasing engagement and conversion potential for operators.

A Clear Step Toward Global Expansion

The forum’s international ambitions are already taking shape. A dedicated Swedish-language version of the forum has recently gone live, giving Swedish players a space to participate in discussions in their native language. Early engagement data shows positive signs, suggesting strong potential as localized promotions and content continue to expand.

Over the past year, the forum has seen its strongest growth in the United States, the United Kingdom, Canada, and New Zealand, and Sweden is now emerging as another promising market.

New Opportunities for Casino and Betting Partners

Beyond user-facing improvements, the revamp introduces new commercial features designed to support partners. Updated call-to-action elements help guide users toward relevant offers, making it easier for casinos to attract players who are already in a decision-making mindset.

For a limited time, Mr. Gamble Forum is also offering partners the opportunity to test forum marketing free of charge, as long as they can provide geo- and IP-targeted dynamic banners. This allows operators to explore the forum’s potential, reach high-intent audiences, and gather performance insights without upfront risk.

A Community Built on Real Player Experiences

Despite the platform’s growth and new features, the core of Mr. Gamble Forum remains unchanged: community-driven discussion. Players continue to share honest reviews of casinos, compare bonuses, talk openly about slot games, and exchange betting strategies. This transparency has been a key factor behind the forum’s rising visibility and trust among users.

As more players join and more regions come online, these conversations are becoming richer, more diverse, and increasingly valuable for both users and operators.

What Comes Next for Mr. Gamble Forum

The December revamp marks the beginning of a new phase for the platform. Further international expansion is already on the roadmap, alongside improvements to mobile performance, contributor rewards, and partner analytics. Each development is designed to strengthen the ecosystem and keep the forum relevant as the online gambling landscape continues to evolve.

Conclusion

With its latest update, Mr. Gamble Forum has transformed from a growing community into a truly global platform. The combination of rapid traffic growth, expanded sports betting content, localized promotions, and innovative partner opportunities highlights a clear direction forward. Backed by strong momentum in the US, UK, Canada, New Zealand, and early success in Sweden, the forum is well positioned to become one of the most influential discussion hubs in the online gambling industry.

As Paul Puolakka summarizes, “When players feel heard and operators see real value, growth follows naturally. That’s exactly what we’re building with Mr. Gamble Forum.”

A milestone achievement as ReferOn continues to impress

ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.

The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.

Redefining Affiliate Management

In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.

The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.

Building Beyond the Standard

Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”

Continued Momentum

ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.

Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.

Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.

Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”

Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.

At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.

Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.

Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.

Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.

Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.

Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.