News

N1 Insights: iGaming Trends You Can’t Ignore This May

Published

2 months ago

April 21, 2026

May reinforces the iGaming trends that emerged in Q2: the market is clearly shifting away from aggressive scaling toward controlled efficiency. While growth was previously often driven by volume and “quick-win” setups, the key factors now are predictable performance, LTV optimization, and funnel stability over time.

In this edition of N1 Insights, you’ll learn which traffic sources and approaches remain effective in May, where new growth opportunities are emerging, and which common mistakes are holding back scaling — with fresh insights from N1 Partners experts across different направления.

1. Traffic sources and channel mix

Facebook

1.1 Underrated approaches within Facebook that can deliver results when tested
Many still rely on splitting audiences and searching for the “perfect targeting,” even though the system now works differently.

“Broad audiences perform best — but only under one condition: if events are properly set up and high-quality signals are being passed (who pays, how much they pay, etc.). Without this, broad targeting will simply dilute the budget,” says Alexey Gusarov, Affiliate Team Lead at N1 Partners.

It’s also worth highlighting short-form videos — they’re still underutilized. At the same time, CPMs there are often lower, while performance can match other formats, especially when the creative feels natural.

1.2 Balancing FB and alternative traffic sources (In-App, ASO) in May
Facebook remains a leading source in terms of traffic volume, but recently we’ve seen more frequent updates leading to mass bans, ad rejections, drops in optimization, and overall making campaign launches more difficult. Diversifying across traffic sources is one of the key ways teams can navigate these “storms” without major losses.

At the same time, alternative sources are gaining strength: In-App can deliver significant volume, while ASO provides higher-quality traffic when keywords and rankings are managed properly.

PPC (Google / UAC / Search)

1.3 PPC channels (Search, UAC, Demand Gen): underrated vs high-potential
Search is currently overheated and often overestimated as a scaling channel — competition is high, CPCs are expensive, and growth in Tier-1 is limited. At the same time, it remains one of the most stable and high-converting channels, as it captures already established user intent.

“UAC can be considered an underrated channel — but only for those who know how to work with data and LTV. It often seems weak due to the lack of control, but in practice it can deliver strong scale and efficiency,” says Daria Smirnova, Affiliate Team Lead at N1 Partners.

Demand Gen is often used incorrectly or treated as a replacement for YouTube, which makes it seem weak. In reality, it can effectively warm up audiences and deliver strong results when paired with the right creatives and integrated with Search and retargeting.

1.4 Balancing PPC and alternative sources (FB, In-App, ASO) in May
The balance has clearly shifted from PPC dominance to a multi-channel model. Previously, PPC (especially search) could account for up to 60–80% of total traffic, but its share has now dropped to around 30–50% due to rising CPCs and increased competition.

At the same time, alternative sources have grown significantly. FB is effective at attracting new audiences and generating demand, In-App networks provide scalable, lower-cost traffic, and ASO helps drive the most cost-efficient installs.

Overall market

1.5 Most stable traffic sources in May

Google and Facebook continue to deliver the most stable ROI.

1.6 How will media buying dependence on major platforms (Meta, Google) evolve?

Dependence remains high — there are still no alternatives with comparable scale. There are emerging platforms like Moloco Ads, which are developing as additional traffic sources, but they lag behind in quality and are tightening their policies. Recently, there has been a trend toward greater compliance, with grey brands and arbitrage teams increasingly being pushed out.

Dynamics and scaling

1.7 Traffic sources expected to recover or grow in May
Facebook stands out clearly here. After a weaker February, the platform is showing recovery and once again demonstrating strong scaling potential.

2. Traffic quality and key metrics

Facebook

2.1 Critically important KPIs for evaluating FB traffic from the brand side
FB traffic in 2026 has become noticeably more heterogeneous: even with the same setup, quality can vary significantly from cohort to cohort. That’s why evaluation is no longer based on a single metric, but on a combination of indicators.

“Key metrics remain the total deposit volume over a given period and its cohort dynamics, which allow you to see how traffic behaves across days and how LTV is built over time. At the same time, particular focus is placed on the share of repeat deposits — as they typically determine the true profitability of the traffic,” says Alexey Gusarov, Affiliate Team Lead at N1 Partners.

It’s important to note that high rollers are not always a sign of high-quality traffic: their presence can be either consistent or purely random, especially at larger volumes.

2.2 How has the focus shifted from volume to profitability in FB after Q1?
Previously, Facebook was often treated as a channel for large-scale spending, with profitability relying on a few high-value players. After Q1 2026, this approach has changed. Brands are now willing to offer better terms, but only for setups that demonstrate consistent profitability.

The focus has shifted toward traffic quality and predictability of results. This is especially evident in strategies that rely on “cleaner” setups (e.g., slots or offline), which allow for better control over unit economics.

2.3 Common mistakes in evaluating FB traffic quality
Teams often underestimate the importance of LTV and draw conclusions based on short-term results. Traffic may perform well in the first month, but this doesn’t guarantee sustained player activity over time — in reality, it can burn out quickly.

Another common mistake is the lack of flow structure analysis. At high volumes, profitability may be driven by a few high rollers, creating an illusion of stability. The share of single-deposit users is also often overlooked, even though it directly impacts long-term sustainability.

PPC

2.4 Key KPIs for evaluating PPC traffic from the brand side today
In 2026, brands evaluate PPC traffic much more deeply than before. Beyond basic metrics, a key role is played by ROAS across different timeframes — most commonly at 1, 2, and 4 weeks — allowing them to assess not just initial performance, but how user behavior evolves over time.

LTV and overall long-term user value are also taken into account. As a result, evaluation is focused on how well traffic pays off over time, rather than just short-term performance.

2.5 How has the focus shifted from volume to profitability in PPC after Q1?
Previously (especially at the end of the year and in Q4), many brands aggressively scaled traffic and were willing to break even or even operate at a loss to drive volume. After Q1, the priority has shifted back to quality. The current approach is clear: it’s better to have less traffic with positive ROAS and predictable LTV than large volumes with questionable profitability.

2.6 Common mistakes in evaluating PPC traffic quality
In 2026, the most common mistakes in evaluating PPC traffic quality are driven by oversimplifying metrics. Many still focus solely on CPA, treating low-cost leads as a sign of efficiency, while ignoring LTV and the user’s real long-term value.

“The key issue is trying to evaluate complex traffic economics using short-term, superficial metrics instead of analyzing long-term profitability and user quality,” says Daria Smirnova, Affiliate Team Lead at N1 Partners.

Overall metrics and funnel

2.7 Top metrics for understanding the real value of a player
The evaluation approach depends on the business model. For in-house teams, the key metric remains the ratio of spend to profit, as it directly reflects overall unit economics.

For affiliates, ROI remains the primary metric as the most universal indicator of performance.

In both cases, the focus is on actual profit.

2.8 Where does the funnel most often break when working with paid traffic?
In practice, the main issues arise not at the traffic entry point, but within the funnel itself. Most commonly, these are related to PWA apps, push funnels within them, and unstable cloaking setups, which can fail at any moment and significantly impact results — even when traffic quality is high.

Working with brands and market requirements

Facebook

3.1 How willing are brands to offer flexible terms for FB given good traffic quality?
It varies from brand to brand. Some have learned how to properly measure profitability and build predictive models, while others still avoid this source due to rising costs and significantly lower average ticket sizes compared to organic channels like PPC or SEO.

“FB is a source that can meet the demand for large traffic volumes. If an advertiser knows how to work with it and identify high-quality traffic streams, they are willing to pay well above the market,” says Alexey Gusarov, Affiliate Team Lead at N1 Partners.

3.2 How have advertiser requirements for FB traffic changed?
The main shift is that almost everyone now evaluates traffic more deeply than before. It’s no longer enough to simply bring in users. What matters now is player TLV, the RD-to-FD ratio, and whether the traffic is profitable over a given timeframe.

There is also a growing demand for transparency. Advertisers want at least a basic understanding of what’s happening with the traffic — which creatives are being used, what setups are being tested — rather than just seeing numbers in a report.

PPC

3.3 Changes in requirements for PPC traffic (especially in Tier-1 GEOs)

“In Tier-1, PPC has definitively stopped being a volume-driven channel. It’s no longer enough for brands to receive a flow of FTDs — what matters now is that the traffic is profitable and sustainable in the long run,” says Daria Smirnova, Affiliate Team Lead at N1 Partners.

In practice, PPC has become a tool for controlled efficiency, where each campaign is evaluated through the lens of unit economics.

3.4 How quickly are decisions made to stop or scale PPC campaigns?
Decisions are made faster now, but remain strictly data-driven. During testing, campaigns can be shut down within the first week once the baseline economics and average player value become clear.

If the traffic shows strong quality, scaling happens relatively quickly — teams aim to fully leverage available volume and replicate successful setups across other brands.

4. Approaches, hypotheses, and creatives

Facebook

4.1 FB hypotheses to test in May
The main focus has shifted toward creatives and data.

On the creative side, simple formats that don’t look like ads perform best. It also makes sense to test a wider variety of creatives, as a single winning concept rarely lasts long now.

On the data side, anything related to passing user value (not just the conversion event itself) gives the algorithm a better understanding of who to target.

Another effective approach is not trying to cover everything with a single campaign. Different audience segments (new, warm, already engaged) often require different messaging.

4.2 The importance of audience segmentation (interests, behavior, payments) in the current landscape
Segmentation hasn’t disappeared, but its role has changed. Previously, it was the main lever for managing ads — through interests and detailed targeting.

Now it’s more of a supporting tool. What matters гораздо больше is the data you pass and the audiences you build based on that data.

In other words, the focus has shifted from “who to target” to “how to train the algorithm.” You need to provide Facebook with the right creative and signals — and it will find the right audience itself.

4.3 Mistakes in FB testing that lead to budget loss
The most common issue is making decisions too quickly. Campaigns don’t have enough time to learn before being turned off or reworked.

The second problem is overly complex structures. When there are too many ad sets and audiences, the system struggles to optimize properly.

The third is weak or poorly configured data. If the algorithm receives low-quality signals, it will target the wrong users.

Another common mistake is relying on a single winning creative and pushing it for too long. This no longer works well, as creatives burn out much faster now.

Finally, many ignore new placements. While not critical on its own, it often results in higher traffic costs without a clear reason.

PPC

4.4 PPC hypotheses to test in May
In May, PPC testing should focus on hypotheses that drive growth not through “more traffic,” but through higher quality and conversion efficiency — this has become the standard in 2026.

4.5 Working with user intent in search traffic
In 2026, working with user intent in search traffic is critical — it is effectively the key factor behind Search performance.

“Search PPC today is not just about ‘responding to a query,’ but about engaging with the user’s level of intent. The more precisely the query matches the user’s intent, the higher the conversion rate and the lower the cost of acquiring a quality player,” says Daria Smirnova, Affiliate Team Lead at N1 Partners.

4.6 Is there a trend toward simplifying or complicating PPC funnels?
In 2026, PPC funnels are becoming structurally simpler but more complex in logic. The number of campaigns and funnel layers is decreasing due to automation from Google and FB, while the focus on data, creatives, and signals is increasing.

The result: fewer complex setups and less manual control, but more analysis, testing, and focus on traffic quality.

Funnels and approaches

4.7 Relevance of hybrid funnels (FB + Telegram + SEO) from a media buying perspective
In Tier-1, such funnels still do not deliver stable results — audience perception of Telegram hasn’t changed significantly.

In Tier-3, they can work, but only with deep optimization and properly structured content.

4.8 Best approaches in paid traffic right now
At the moment, the market remains relatively stable: no fundamentally new approaches have emerged. Classic setups continue to work and deliver predictable results.

Creatives

4.9 Approach to creatives in Tier-1 GEOs in May: what to consider
The key requirement is alignment between the creative and the entire funnel. Stable conversions in these markets are only achievable when all stages are consistent.

4.10 Types of creatives that burn out the fastest right now
Aggressive and “loud” formats, as well as crash-style approaches, lose effectiveness the fastest — they can deliver quick results but burn out just as quickly.

4.11 How critical is constant creative rotation for maintaining volume?
Rotation has become essential. Relying on a single creative no longer delivers stable volume, so continuous testing of new variations is a must.

4.12 Common mistakes when scaling creatives
The main mistake is trying to scale by duplicating creatives without changes. This no longer works — especially on Facebook, where creative variation is required, otherwise performance drops quickly.

5. GEO, risks, and future (regulations + AI)

GEO

5.1 Where is it currently hardest to maintain stable ROI when buying traffic?
Australia remains a challenging market: in recent months, it has been highly volatile, making it difficult to maintain stable ROI.

5.2 Tier-1 GEOs where competition is lower than it seems
With a strong funnel, Germany and Austria can be promising — competition there may be lower than in other GEOs.

5.3 Top demanding GEOs requiring maximum creative and funnel adaptation
Recently, Australia and Canada have required the highest level of adaptation in both creatives and funnels.

5.4 Regions for testing new setups with minimal risk right now
Eastern European countries are most commonly chosen for testing new setups with lower risk.

Regulations and risks

5.5 Sources with stricter moderation in May
Facebook and Google remain the most challenging platforms in terms of moderation.

Both are tightening control, while requirements are becoming less transparent and more sensitive to details. This leads to more rejections and makes stable operations harder even for experienced teams.

5.6 Triggers that lead to account and creative bans
The list of ban triggers remains unstable: even minor changes, such as adjustments in promo codes or creative copy, can result in blocks.

Sensitivity to behavioral and technical account signals has also increased, making risks less predictable. Selfie verification remains a separate issue — its mechanics are not fully understood and can be triggered without obvious reasons.

5.7 How teams are adapting to the decline of “grey” approaches
Teams are adapting by working more deeply on setups and cutting unnecessary costs.

5.8 Risks in scaling that are often underestimated
When scaling, teams often underestimate the risk of account overspend, which can occur even on older accounts when budgets are increased.

AI and automation

5.9 The impact of AI on media buying. Which processes can already be automated without losing quality?
At this stage, AI is not a “magic solution” for arbitrage, especially in grey verticals. It does not replace the buyer’s expertise and does not deliver stable results when it comes to analyzing or optimizing such setups.

As a result, it’s clear that while automation is already widely used in white marketing, its potential in arbitrage remains limited. Expertise and the ability to adapt to market changes still play a key role.

May further reinforces the rapid shift of the iGaming market toward quality and predictable profitability. Against the backdrop of increasing competition and stricter moderation from Meta and Google, the focus is moving from volume to LTV, repeat deposits, and stable unit economics.

The key advantage now is the ability to manage traffic quality and risks over time.

10 days left until the end of the N1 SEO Traffic Cup — there’s still time to join!

Reasons to start working with N1 Partners today:

14+ casino and betting brands with high Reg2Dep and LTV
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners, as well as hybrid and spend models

Be number one with N1!

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N1 Sports Digest: Summer Calendar & Traffic Tips

Published

3 days ago

June 19, 2026

Master Editor

Summer 2026 is set to be one of the hottest periods for sports traffic, with every major sporting headline creating fresh scaling opportunities for affiliates.

N1 Partners is launching the first edition of the N1 Sports Digest series, featuring an up-to-date sports calendar along with practical traffic-driving insights from industry experts to help partners make the most of the hot season. Use this calendar to plan your campaigns and maximize your earnings with N1 Sport Promo running from June 10 to July 20.

Summer 2026 sports calendar

June

Dates	Sport	Event
June 11 – July 19	Football	FIFA World Cup 2026
June 3 – June 22	Esports	BLAST.tv Austin Major (CS2)
June 19 – June 21	Golf	Travelers Championship
June 20 – June 21	Formula 1	Austrian Grand Prix
June 25	Basketball	NBA Draft 2026
June 27 – June 28	Formula 1	British Grand Prix

July

Dates	Sport	Event
June 29 – July 12	Tennis	Wimbledon
July 4	Mixed Martial Arts	UFC Freedom 250
July 5	Cricket	Major League Cricket
July 6	Formula 1	British Grand Prix
July 10 – August 24	Esports	Esports World Cup
July 13	Formula 1	Belgian Grand Prix
July 15	Baseball	MLB All-Star Game
July 17 – July 20	Golf	The Open Championship
July 19	Football	FIFA World Cup 2026 Final
July 26	IndyCar	Grand Prix of Monterey
July 27	Formula 1	Hungarian Grand Prix

August

Dates	Sport	Event
August 1	Football	EFL Championship Season Kickoff
August 2	NASCAR	Iowa Corn 350
August 8 – August 9	Formula 1	Dutch Grand Prix
August 14	Football	Bundesliga Season Kickoff
August 15 – August 16	Football	Premier League Season Kickoff
August 24 – September 13	Tennis	US Open
August 28 – August 30	Formula 1	Italian Grand Prix
August (TBA)	Football	La Liga Season Kickoff
August (TBA)	Football	Serie A Season Kickoff
August (TBA)	Esports	VALORANT Champions 2026
August (TBA)	Esports	Road to The International
August (TBA)	American Football	NFL Preseason Games
August (TBA)	Golf	BMW Championship

Expert insights on sport traffic

N1 Partners team gathered key tips from industry experts. They’ll share what affiliates should focus on and how to maximise profitability throughout the summer 2026 sports season.

Daria Smirnova, Affiliate Team Lead, N1 Partners

Season trends and peculiarities:

The biggest highlight of summer 2026 will be the expanded FIFA World Cup format. With more participating nations, new audiences and GEOs that have historically been less engaged with football-related content will enter the spotlight. This creates additional opportunities for testing and scaling.
Special attention should be paid to localisation. Thanks to the expanded geography of the World Cup, audiences will become less universal, making language adaptation, localised creatives, and region-specific triggers even more important for campaign performance.
It is essential to prepare multiple creative concepts for different sports and audience segments rather than building an entire strategy exclusively around football.
Despite the massive interest surrounding the World Cup, affiliates should not limit themselves to football. Audience attention throughout the summer will also be focused on tennis, including Wimbledon, as well as major esports tournaments in Counter-Strike, Dota 2, VALORANT, and other disciplines.
Esports may become a particularly attractive direction due to its younger audience and relatively lower CPMs across a number of GEOs.
The season will be packed with major events, meaning competition for user attention will intensify. As a result, creatives and offers are likely to burn out faster than during regular periods.

How to maximise profit:

Leverage not only football-related news hooks but the entire summer sports calendar.
Continuously test new GEOs and audience segments that may show increased interest driven by major international sporting events.
Focus on retaining users between matches and tournament stages. During quieter periods, virtual sports, fast-paced simulations, and similar engagement mechanics often perform exceptionally well.
Take advantage of additional seasonal opportunities. For example, N1 Sport Promo covers the biggest sporting events of the summer and offers increased payouts for sports traffic, including Prediction Markets traffic.

Vlad Chernov, Deputy Head of Affiliates, N1 Partners

Season trends and peculiarities:

Summer 2026 is set to become one of the most event-packed sports seasons in recent years. Users will be drawn to FIFA World Cup matches, headline UFC events, and numerous other international competitions.
The major sporting events’ abundance creates an almost continuous stream of audience interest while simultaneously increasing competition for user attention.
In an environment of heavy information overload, it is especially important to monitor the news cycle closely, including roster changes, athlete injuries, match postponements, and other developments that may influence audience behaviour.
Major tournaments always carry the potential for unexpected outcomes and major upsets, where favourites are eliminated earlier than expected and underdogs achieve the best results in their history.

How to maximise profit:

Plan campaign launches in advance and prepare for peak periods of sports-driven demand.
Avoid focusing on a single tournament and instead capitalise on opportunities across the entire sports calendar.
Continuously test new traffic combinations and evaluate performance based on EPC rather than focusing solely on bid amounts.
Utilize additional monetization opportunities throughout the sports season. In particular, participation in N1 Sport Promo can increase overall profitability through enhanced payouts and special conditions for sports traffic.

Ksenia Gaikova, Team Lead BDM, Alfaleads Network

Season trends and peculiarities:

When working with major sporting events, it is important to remember that the highest traffic volumes typically occur during the opening stages of a tournament rather than during the final rounds. Users are most actively supporting their favourites when the number of participants is at its maximum.
For affiliates who primarily work with casino traffic and want to capitalise on the sports wave, choosing partners with strong retention mechanisms is especially important. This makes it possible not only to monetise sports-related interest in the moment but also to effectively cross-sell users into other products.
Conversion rates during sporting events can exceed standard benchmarks, but media buying economics differ significantly from casino traffic. As a result, bidding strategies require additional adjustments to account for the specifics of the sports vertical.
During major events, virtually every market participant is working with the same news hooks and narratives. Therefore, bonuses, promo codes, boosted odds, themed landing pages, and other promotional tools become critical competitive advantages.
The market continues to evolve rapidly while traffic source stability declines. Under these conditions, the strongest teams will be those capable of adapting quickly to emerging trends and adjusting their strategies in real time.

How to maximise profit:

Launch campaigns as early as possible rather than waiting for the decisive stages of tournaments.
Work with partners that offer strong player retention and high-performing retention funnels.
Adapt bidding models and acquisition strategies to the specifics of the sports vertical.
Fully integrate the advertiser’s marketing advantages into your funnels.
Closely monitor trends and test new approaches before competitors have the opportunity to scale them.

Roman Cpa Kill, Founder & CEO, THE GODS GROUP

Season trends and peculiarities:

Prediction Markets should not be viewed as a separate vertical. Instead, it represents another monetisation tool that naturally complements traditional sports traffic.
The key success factor is the ability to react quickly to trends, breaking news, and major sporting events.

How to maximise profit:

Identify new opportunities and market inefficiencies before competitors do.
Test hypotheses quickly and avoid delaying the launch of new traffic combinations.
Adapt creatives rapidly to align with current sports narratives and trending topics.
Scale successful campaigns immediately after validating results in order to maximise performance during periods of peak demand.

Considering the density of the sports calendar and the enormous potential of Tier 1 GEOs, summer 2026 is one of the most promising periods for scaling sports traffic.

For affiliates looking to secure higher payouts on sports and Prediction Markets traffic, N1 Sport Promo can serve as an additional monetization tool, where increased FTD volume directly impacts CPA rates.

The summer sports season has already started — join N1 Sport Promo!

News

N1 Partners at iGB L!VE 2026: Art Collabs with Clym Evernden and Yoomoota, Exclusive Drops and N1 Sport Promo

Published

4 days ago

June 17, 2026

Master Editor

N1 Partners team will participate in iGB L!VE 2026 in London, July 1-2. At booth K50, N1 Partners will present exclusive art collaborations with trendy British illustrator Clym Evernden and designer Yoomoota, a new collection of branded merch drop and the N1 Sport Promo opportunities.

N1 Partners exclusive collaborations at iGB L!VE 2026

One of the main events at the N1 Partners booth on July 1 will be an art performance with the participation of Clym Evernden, a BAFTA Award winner known for his collaboration with fashion brands Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes.

Within the framework of iGB L!VE, the artist will create a large-scale artwork in his signature continuous line technique. Guests of the stand will be able to watch the process in real time as well as receive signed postcards and the author’s sketches.

N1 Partners has also prepared an exclusive limited-edition collection with Clym Evernden, which will be included in a select series of gifts for partners.

Another premiere will be a collectible toy created in collaboration with Yoomoota, an art project by artist and designer Taras Yoom, winner of the A’ Design Award and the Good Design Award. His work has been exhibited at PAD London, Art Miami, and the Red Dot Museum and has been featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Scale sports traffic with N1 Sport Promo

One of the key business topics of the conference will be N1 Sport Promo, which runs from June 10 to July 20.

The promo was created for partners working with sports and Prediction Markets traffic, and is timed to coincide with one of the busiest sports seasons of the year. The FIFA World Cup 2026, UFC, Formula 1, Wimbledon, and other major sporting events open up additional opportunities for scaling campaigns and increasing traffic profitability.

The campaign participants receive additional bonuses for high-quality sports and prediction traffic, which allows them to increase payouts during the period of maximum demand.

N1 Duality: booth concept and activities

At iGB L!VE 2026, N1 Partners will present a new creative concept, N1 Duality, exploring the intersection of opposites: strategy and intuition, technology and creativity, business and art. It is at this juncture that new ideas, partnerships, and growth opportunities are born.

The concept will be reflected in the new limited-edition merch drop SPLIT: London.

The N1 Partners booth will be a visual continuation of N1 Duality. The space will combine business communication, creative activations, and interactive mechanics, reflecting the idea of finding new opportunities through a combination of different approaches and views.

One of the central mechanics will be the interactive DICE game with the opportunity to win instant prizes and limited gifts from N1 Partners.

N1 Partners shortlisted in iGB Affiliate Awards

During iGB L!VE 2026, the results of the iGB Affiliate Awards will be announced. N1 Partners is represented in two categories at once:

Best Affiliate Program;

Marketing Campaign of the Year.

Being shortlisted for one of the most prestigious awards in the affiliate industry has become a recognition of the company’s achievements in developing an affiliate program and implementing large-scale marketing projects.

Book a meeting with N1 Partners

Guests of the booth at the conference will be able to learn more about working with more than 14 casino and betting brands of the partner program in 10+ Tier-1 GEO with flexible cooperation models for different types of traffic.

Guests can discuss the following with the N1 Partners team:

New opportunities for casino, sports and prediction traffic;
Individual terms of cooperation;
Product updates;
Strategies for scaling and increasing traffic profitability.
Current promos and special offers from N1 Partners.

N1 Partners invites existing partners and those interested in cooperation to meet at booth K50 at iGB L!VE 2026.

Contact the team in advance to schedule a convenient meeting time:

Alexa – Head of Affiliates
Vlad – Deputy Head of Affiliates
Vladislav – Affiliate Team Lead
Daria – Affiliate Team Lead
Alina – Affiliate Team Lead
Polina – Affiliate Manager
Victoria – Affiliate Manager
Artem – Affiliate Manager
Pavel – Affiliate Manager
Alexandr – Affiliate Manager
Shirin – Affiliate Manager
Aleksandrs – Affiliate Manager

If you wish to discuss marketing activities, content projects, media placements or other collaboration formats, N1 Partners’ marketing team will be happy to meet you at iGB L!VE 2026.

Tatiana – Head of Brand Marketing (B2B & B2C)
Maria – Team Lead of PR, Event, Production
Oleksandra – Head of SMM & Content

See you at booth K50 in London.

Start working with N1 Partners — become number one!

News

N1 Brand Series: N1 Bet — Player Profile & GEOs

Published

5 days ago

June 17, 2026

Master Editor

Every brand requires its own approach, which is why in the N1 Brand Series, the N1 Partners team breaks down products through a practical, hands-on lens.

In this episode let’s look inside N1 Bet: its core strengths, audience specifics, and approaches to improving traffic efficiency. In addition, the team has prepared a traffic setup for N1 Sport Promo, a new promotion aligned with the upcoming high-intensity sports season and FIFA 2026.

Within the campaign running from June 10 to July 20, partners will be able to earn additional bonuses for high-quality sports and prediction traffic, increasing their potential rewards alongside the number of acquired FTDs.

N1 Bet: Product breakdown

N1 Bet combines classic sports betting, casino, and Prediction Markets into a single product, offering users a wide variety of markets, an intuitive interface, fast onboarding, and attractive promotional mechanics designed to boost engagement.

Brand name: N1 Bet
GEOs: AU, NZ, AT, DE, CA, CH, IE, NO, IT
Main verticals: Casino, betting, prediction markets
Target audience: Users aged 25-55 interested in online casinos, slots, and live games, oriented toward a fast and seamless gaming experience.
User value: Ease of use, fast access to games, bonuses, and promotional mechanics
Features/advantages: Simple and fast registration flow, smooth UX, wide selection of slots and live games, fast deposits/withdrawals, and regular promotions.
Reg2Dep:
PPC: 40–60%
FB: 22–30%
SEO: 40–45%

Retention Rate: 25–35%
LTV: up to €1500

Player’s portrait

N1 Bet audience is primarily composed of Tier-1 GEO users, which directly influences their behaviour and expectations toward the product. From a payment behaviour perspective, Tier-1 audiences demonstrate a higher average deposit compared to Tier-2 and Tier-3 markets, especially in Australia, New Zealand, and the DACH region.

Another key product characteristic is strong mobile dominance. On average, 87% of active users play from mobile devices. In English-speaking GEOs, this share is even higher:

AU — 95%
NZ — 96%
CA — 95%

In practice, this is mostly a mobile-only audience. In the DACH region, mobile traffic is also dominant, although desktop still retains a presence:

DE — 89% mobile
AT — 91% mobile

Peak player activity occurs in the evening — from 19:00 to 23:00 local time.

Player characteristics by GEO

Austria

A premium audience segment.
91% of users play on mobile devices.
High interest in slots, especially classic titles such as Legacy of Dead and Book of Ra.
Higher rates with fewer deposits.
Behavior is close to a VIP segment.

Germany

Also a premium segment.
89% mobile traffic, while maintaining a noticeable desktop share.
The most balanced mix of slots, live casino, and sportsbook.
Slots share is lower than in other GEOs, but classic slots remain in demand.

Australia

95% mobile users.
High average revenue per user.
Main interest focused on slots and crash games.
Branded games, including Chicken Road 2 x N1 Bet, are among the most popular products.

Canada

95% mobile audience.
Average ARPPU is comparable to Australia.
Gaming behaviour is mostly slot-oriented.
High interest in branded content.
Lower sensitivity to bonus offers compared to other markets.

New Zealand

The most mobile-driven audience — 96%.
Lower ARPPU and average bet size.
The only GEO with a consistently high share of live casino activity — 17% to 56% vs 10-22% in other markets.
The most diverse gameplay behavior overall.

New players’ behavior

New user behaviour largely depends on traffic source:

Facebook Crash campaigns — users start with crash games (Chicken Road, Aviator, etc.) and then gradually move into slots.
Facebook Slots campaigns — users immediately engage with slots without switching categories.
PPC — most common mix: slots + live casino.
Influence — mixed interest across slots, crash games, and live casino.
SEO — primarily focused on slots and live games.

General trends

Slots remain the main driver of new player activity, accounting for 60–80% of playtime (higher in AT and AU, lower in DE and CA).
Crash games work extremely well as a primary conversion tool, especially for Facebook traffic.
Live casino becomes more popular after the 2nd–3rd deposit, especially among users from DACH and NZ.

High-LTV Player Behavior

High lifetime value players are not characterised by single large deposits but by consistent product engagement:

more than 4 active gaming sessions per week;
use of multiple verticals simultaneously (slots + live, slots + sportsbook, sportsbook + prediction markets);
active participation in VIP and loyalty programs;
use of cashback and loyalty systems instead of bonus hunting;
strong interest in new providers, tournaments, and product updates;
stable deposit patterns without sharp promo-driven spikes;
engagement in onsite activities (tournaments, bonus shop) and CRM communications.

This category of users forms the most stable and long-term LTV for partners.

Top 3 Working Funnels for N1 Bet

Funnel 1

This funnel is designed for a broad audience and performs well due to a simple and clear message. The main focus is the ability to start with a small amount and potentially win big. This approach helps maintain a low FTD cost and quickly scale traffic volume.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative is based on a dynamic video. It starts with a stack of cash in front of a smartphone or computer screen, then shifts to gameplay featuring slots, bonuses, and winning combinations. A voiceover explains the low entry threshold, easy start, and the ability to play directly from a smartphone. The main goal is to create a sense of accessibility and highlight potential winnings.
Why it works: Users immediately see core triggers — money, wins, and a low entry barrier. The funnel appeals to the desire for fast results with minimal investment.
Key funnel element: Slots and PWA
Performance indicators: CPC, FTD cost, and average player value
Scaling method: Duplication of successful ad campaigns
Risks/limitations: May attract lower-quality traffic
Common mistakes: Launching too many campaigns at once with high budgets
Expert note: This funnel should be scaled gradually. The best approach is to start with a single campaign and allow algorithms to gather sufficient data. If stable FTD and average value metrics are achieved over several days, scaling should be done through duplication rather than abrupt budget increases.

Funnel 2

This approach can attract higher-quality audiences thanks to a combination of a recognizable influencer, a real casino environment, and a native-style product presentation. When executed properly, it can maintain an acceptable FTD cost while bringing in users with strong long-term engagement potential.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative features a well-known influencer inside a physical casino. They play a slot, share their experience, show bet sizes and winnings. The atmosphere is important: other casino visitors react emotionally, creating a sense of real entertainment and leisure. The entire video is positive and demonstrates that this experience is accessible to anyone.
Why it works: Users see a familiar face and recognizable environment, which increases trust in the ad.
Key funnel element: Creative and PWA
Performance indicators: CPC and FTD cost
Scaling method: Duplication of working campaigns
Risks/limitations: Improper scaling may significantly increase FTD cost
Common mistakes: Rapid budget increases instead of gradual scaling
Expert note: This funnel often delivers higher-quality audiences compared to standard gaming creatives. However, scaling should be done carefully. If performance is stable, it is better to increase volume gradually through duplication while keeping winning campaign settings.

Funnel 3 (for N1 Sport Promo traffic)

During the N1 Sport Promo campaign, sports traffic funnels become especially important.

Below is an approach that can perform well during the FIFA World Cup 2026.

Traffic source: Facebook Ads
GEO: Canada
Page type: PWA with content tailored to a specific World Cup match
Audience: Men 25–45 interested in football, sports betting, sports news, and international tournaments. Focus is on users actively following the World Cup, discussing matches, and looking for predictions.
Approach: The creative is built in a news or analytical format centered around a specific World Cup match. It includes predictions, team statistics, starting lineups, injury updates, team form, and expected outcomes. The content must be tightly linked to an upcoming match or trending topic actively discussed by the audience.
Why it works: Users engage with content they are genuinely interested in. Instead of a standard betting ad, they receive relevant match insights and become part of the analysis process. The high interest in the World Cup enables broader reach and high-quality sports traffic.
Key funnel element: Creative relevance and match context
Performance indicators: High CTR, strong registration conversion, and high percentage of users placing bets after registration
Scaling method: Continuous creation of new creatives for each match day, teams, popular fixtures, and trending tournament news
Risks/limitations: Creatives quickly lose relevance and require constant updates
Common mistakes: Using generic sports creatives without match context, scaling too early, and failing to update after the news cycle ends
Expert note: During the World Cup, funnels built around specific matches or teams perform best. Users respond more strongly to events happening today or tomorrow than to generic sportsbook ads. Fast content updates and relevance are key success factors.

Final Takeaways

N1 Bet consistently performs well across Tier-1 markets when using the right approach. Simple gaming creatives drive volume, influencer-based funnels improve traffic quality, and sports-driven funnels effectively capitalize on major event interest.

With the right strategy, N1 Bet remains a strong product both for scaling volume and for working with high-quality audiences.

Run traffic to N1 Bet with N1 Partners and maximize results during the hot sports season: