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N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces

Published

2 months ago

April 13, 2026

Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.

In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.

Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.

What brought you to N1 Partners, and what was the deciding factor?

When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.

The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.

What’s more challenging in team management: scaling results or developing the team itself?

Scaling results is definitely more challenging.

We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow.

That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.

At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.

What qualities define a strong affiliate manager today?

First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.

Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.

I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.

And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.

How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?

Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.

As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.

At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.

What are the most common pitfalls when working with partners, and where do teams usually lose money?

Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.

Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.

From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.

How do you build relationships with key partners so they don’t just stay, but grow with you?

I focus on a personalized approach and building trust-based relationships with a long-term perspective.

I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal.

We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.

What helps you stay focused and make decisions under constant pressure?

Prioritization and structured task management are key.

It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.

If you weren’t in iGaming…

I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.

Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.

Top-3 Blitz

What mistakes most often prevent affiliate teams from growing?

1. Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
  Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results.
2. Lack of communication with the manager.
  Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.

Mixing traffic from different sources without proper segmentation.
These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.

What do you look at first when evaluating a partner?

Audience fit and traffic quality.
The traffic must match our target audience and meet internal profitability benchmarks.
Flexibility and willingness to collaborate.
The ability to adapt quickly and find win-win solutions is key.
Previous performance.
I look at historical data, results in other campaigns, and how consistently the partner meets agreements.

What factors most influence traffic profitability today?

Cost of acquisition and player retention.
It has become harder to both acquire and retain users.
Funnel and landing page optimization.
Even high-quality traffic can drop off if the funnel is too long or complex.
Continuous campaign optimization and bid adjustments.
Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.

Working with N1 Partners

Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Related Topics:affiliate marketing Casino affiliates iGaming N1 Partners Performance Marketing

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N1 Partners at iGB L!VE 2026: Art Collabs with Clym Evernden and Yoomoota, Exclusive Drops and N1 Sport Promo

Published

54 minutes ago

June 17, 2026

Master Editor

N1 Partners team will participate in iGB L!VE 2026 in London, July 1-2. At booth K50, N1 Partners will present exclusive art collaborations with trendy British illustrator Clym Evernden and designer Yoomoota, a new collection of branded merch drop and the N1 Sport Promo opportunities.

N1 Partners exclusive collaborations at iGB L!VE 2026

One of the main events at the N1 Partners booth on July 1 will be an art performance with the participation of Clym Evernden, a BAFTA Award winner known for his collaboration with fashion brands Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes.

Within the framework of iGB L!VE, the artist will create a large-scale artwork in his signature continuous line technique. Guests of the stand will be able to watch the process in real time as well as receive signed postcards and the author’s sketches.

N1 Partners has also prepared an exclusive limited-edition collection with Clym Evernden, which will be included in a select series of gifts for partners.

Another premiere will be a collectible toy created in collaboration with Yoomoota, an art project by artist and designer Taras Yoom, winner of the A’ Design Award and the Good Design Award. His work has been exhibited at PAD London, Art Miami, and the Red Dot Museum and has been featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Scale sports traffic with N1 Sport Promo

One of the key business topics of the conference will be N1 Sport Promo, which runs from June 10 to July 20.

The promo was created for partners working with sports and Prediction Markets traffic, and is timed to coincide with one of the busiest sports seasons of the year. The FIFA World Cup 2026, UFC, Formula 1, Wimbledon, and other major sporting events open up additional opportunities for scaling campaigns and increasing traffic profitability.

The campaign participants receive additional bonuses for high-quality sports and prediction traffic, which allows them to increase payouts during the period of maximum demand.

N1 Duality: booth concept and activities

At iGB L!VE 2026, N1 Partners will present a new creative concept, N1 Duality, exploring the intersection of opposites: strategy and intuition, technology and creativity, business and art. It is at this juncture that new ideas, partnerships, and growth opportunities are born.

The concept will be reflected in the new limited-edition merch drop SPLIT: London.

The N1 Partners booth will be a visual continuation of N1 Duality. The space will combine business communication, creative activations, and interactive mechanics, reflecting the idea of finding new opportunities through a combination of different approaches and views.

One of the central mechanics will be the interactive DICE game with the opportunity to win instant prizes and limited gifts from N1 Partners.

N1 Partners shortlisted in iGB Affiliate Awards

During iGB L!VE 2026, the results of the iGB Affiliate Awards will be announced. N1 Partners is represented in two categories at once:

Best Affiliate Program;

Marketing Campaign of the Year.

Being shortlisted for one of the most prestigious awards in the affiliate industry has become a recognition of the company’s achievements in developing an affiliate program and implementing large-scale marketing projects.

Book a meeting with N1 Partners

Guests of the booth at the conference will be able to learn more about working with more than 14 casino and betting brands of the partner program in 10+ Tier-1 GEO with flexible cooperation models for different types of traffic.

Guests can discuss the following with the N1 Partners team:

New opportunities for casino, sports and prediction traffic;
Individual terms of cooperation;
Product updates;
Strategies for scaling and increasing traffic profitability.
Current promos and special offers from N1 Partners.

N1 Partners invites existing partners and those interested in cooperation to meet at booth K50 at iGB L!VE 2026.

Contact the team in advance to schedule a convenient meeting time:

Alexa – Head of Affiliates
Vlad – Deputy Head of Affiliates
Vladislav – Affiliate Team Lead
Daria – Affiliate Team Lead
Alina – Affiliate Team Lead
Polina – Affiliate Manager
Victoria – Affiliate Manager
Artem – Affiliate Manager
Pavel – Affiliate Manager
Alexandr – Affiliate Manager
Shirin – Affiliate Manager
Aleksandrs – Affiliate Manager

If you wish to discuss marketing activities, content projects, media placements or other collaboration formats, N1 Partners’ marketing team will be happy to meet you at iGB L!VE 2026.

Tatiana – Head of Brand Marketing (B2B & B2C)
Maria – Team Lead of PR, Event, Production
Oleksandra – Head of SMM & Content

See you at booth K50 in London.

Start working with N1 Partners — become number one!

News

N1 Brand Series: N1 Bet — Player Profile & GEOs

Published

12 hours ago

June 17, 2026

Master Editor

Every brand requires its own approach, which is why in the N1 Brand Series, the N1 Partners team breaks down products through a practical, hands-on lens.

In this episode let’s look inside N1 Bet: its core strengths, audience specifics, and approaches to improving traffic efficiency. In addition, the team has prepared a traffic setup for N1 Sport Promo, a new promotion aligned with the upcoming high-intensity sports season and FIFA 2026.

Within the campaign running from June 10 to July 20, partners will be able to earn additional bonuses for high-quality sports and prediction traffic, increasing their potential rewards alongside the number of acquired FTDs.

N1 Bet: Product breakdown

N1 Bet combines classic sports betting, casino, and Prediction Markets into a single product, offering users a wide variety of markets, an intuitive interface, fast onboarding, and attractive promotional mechanics designed to boost engagement.

Brand name: N1 Bet
GEOs: AU, NZ, AT, DE, CA, CH, IE, NO, IT
Main verticals: Casino, betting, prediction markets
Target audience: Users aged 25-55 interested in online casinos, slots, and live games, oriented toward a fast and seamless gaming experience.
User value: Ease of use, fast access to games, bonuses, and promotional mechanics
Features/advantages: Simple and fast registration flow, smooth UX, wide selection of slots and live games, fast deposits/withdrawals, and regular promotions.
Reg2Dep:
PPC: 40–60%
FB: 22–30%
SEO: 40–45%

Retention Rate: 25–35%
LTV: up to €1500

Player’s portrait

N1 Bet audience is primarily composed of Tier-1 GEO users, which directly influences their behaviour and expectations toward the product. From a payment behaviour perspective, Tier-1 audiences demonstrate a higher average deposit compared to Tier-2 and Tier-3 markets, especially in Australia, New Zealand, and the DACH region.

Another key product characteristic is strong mobile dominance. On average, 87% of active users play from mobile devices. In English-speaking GEOs, this share is even higher:

AU — 95%
NZ — 96%
CA — 95%

In practice, this is mostly a mobile-only audience. In the DACH region, mobile traffic is also dominant, although desktop still retains a presence:

DE — 89% mobile
AT — 91% mobile

Peak player activity occurs in the evening — from 19:00 to 23:00 local time.

Player characteristics by GEO

Austria

A premium audience segment.
91% of users play on mobile devices.
High interest in slots, especially classic titles such as Legacy of Dead and Book of Ra.
Higher rates with fewer deposits.
Behavior is close to a VIP segment.

Germany

Also a premium segment.
89% mobile traffic, while maintaining a noticeable desktop share.
The most balanced mix of slots, live casino, and sportsbook.
Slots share is lower than in other GEOs, but classic slots remain in demand.

Australia

95% mobile users.
High average revenue per user.
Main interest focused on slots and crash games.
Branded games, including Chicken Road 2 x N1 Bet, are among the most popular products.

Canada

95% mobile audience.
Average ARPPU is comparable to Australia.
Gaming behaviour is mostly slot-oriented.
High interest in branded content.
Lower sensitivity to bonus offers compared to other markets.

New Zealand

The most mobile-driven audience — 96%.
Lower ARPPU and average bet size.
The only GEO with a consistently high share of live casino activity — 17% to 56% vs 10-22% in other markets.
The most diverse gameplay behavior overall.

New players’ behavior

New user behaviour largely depends on traffic source:

Facebook Crash campaigns — users start with crash games (Chicken Road, Aviator, etc.) and then gradually move into slots.
Facebook Slots campaigns — users immediately engage with slots without switching categories.
PPC — most common mix: slots + live casino.
Influence — mixed interest across slots, crash games, and live casino.
SEO — primarily focused on slots and live games.

General trends

Slots remain the main driver of new player activity, accounting for 60–80% of playtime (higher in AT and AU, lower in DE and CA).
Crash games work extremely well as a primary conversion tool, especially for Facebook traffic.
Live casino becomes more popular after the 2nd–3rd deposit, especially among users from DACH and NZ.

High-LTV Player Behavior

High lifetime value players are not characterised by single large deposits but by consistent product engagement:

more than 4 active gaming sessions per week;
use of multiple verticals simultaneously (slots + live, slots + sportsbook, sportsbook + prediction markets);
active participation in VIP and loyalty programs;
use of cashback and loyalty systems instead of bonus hunting;
strong interest in new providers, tournaments, and product updates;
stable deposit patterns without sharp promo-driven spikes;
engagement in onsite activities (tournaments, bonus shop) and CRM communications.

This category of users forms the most stable and long-term LTV for partners.

Top 3 Working Funnels for N1 Bet

Funnel 1

This funnel is designed for a broad audience and performs well due to a simple and clear message. The main focus is the ability to start with a small amount and potentially win big. This approach helps maintain a low FTD cost and quickly scale traffic volume.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative is based on a dynamic video. It starts with a stack of cash in front of a smartphone or computer screen, then shifts to gameplay featuring slots, bonuses, and winning combinations. A voiceover explains the low entry threshold, easy start, and the ability to play directly from a smartphone. The main goal is to create a sense of accessibility and highlight potential winnings.
Why it works: Users immediately see core triggers — money, wins, and a low entry barrier. The funnel appeals to the desire for fast results with minimal investment.
Key funnel element: Slots and PWA
Performance indicators: CPC, FTD cost, and average player value
Scaling method: Duplication of successful ad campaigns
Risks/limitations: May attract lower-quality traffic
Common mistakes: Launching too many campaigns at once with high budgets
Expert note: This funnel should be scaled gradually. The best approach is to start with a single campaign and allow algorithms to gather sufficient data. If stable FTD and average value metrics are achieved over several days, scaling should be done through duplication rather than abrupt budget increases.

Funnel 2

This approach can attract higher-quality audiences thanks to a combination of a recognizable influencer, a real casino environment, and a native-style product presentation. When executed properly, it can maintain an acceptable FTD cost while bringing in users with strong long-term engagement potential.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative features a well-known influencer inside a physical casino. They play a slot, share their experience, show bet sizes and winnings. The atmosphere is important: other casino visitors react emotionally, creating a sense of real entertainment and leisure. The entire video is positive and demonstrates that this experience is accessible to anyone.
Why it works: Users see a familiar face and recognizable environment, which increases trust in the ad.
Key funnel element: Creative and PWA
Performance indicators: CPC and FTD cost
Scaling method: Duplication of working campaigns
Risks/limitations: Improper scaling may significantly increase FTD cost
Common mistakes: Rapid budget increases instead of gradual scaling
Expert note: This funnel often delivers higher-quality audiences compared to standard gaming creatives. However, scaling should be done carefully. If performance is stable, it is better to increase volume gradually through duplication while keeping winning campaign settings.

Funnel 3 (for N1 Sport Promo traffic)

During the N1 Sport Promo campaign, sports traffic funnels become especially important.

Below is an approach that can perform well during the FIFA World Cup 2026.

Traffic source: Facebook Ads
GEO: Canada
Page type: PWA with content tailored to a specific World Cup match
Audience: Men 25–45 interested in football, sports betting, sports news, and international tournaments. Focus is on users actively following the World Cup, discussing matches, and looking for predictions.
Approach: The creative is built in a news or analytical format centered around a specific World Cup match. It includes predictions, team statistics, starting lineups, injury updates, team form, and expected outcomes. The content must be tightly linked to an upcoming match or trending topic actively discussed by the audience.
Why it works: Users engage with content they are genuinely interested in. Instead of a standard betting ad, they receive relevant match insights and become part of the analysis process. The high interest in the World Cup enables broader reach and high-quality sports traffic.
Key funnel element: Creative relevance and match context
Performance indicators: High CTR, strong registration conversion, and high percentage of users placing bets after registration
Scaling method: Continuous creation of new creatives for each match day, teams, popular fixtures, and trending tournament news
Risks/limitations: Creatives quickly lose relevance and require constant updates
Common mistakes: Using generic sports creatives without match context, scaling too early, and failing to update after the news cycle ends
Expert note: During the World Cup, funnels built around specific matches or teams perform best. Users respond more strongly to events happening today or tomorrow than to generic sportsbook ads. Fast content updates and relevance are key success factors.

Final Takeaways

N1 Bet consistently performs well across Tier-1 markets when using the right approach. Simple gaming creatives drive volume, influencer-based funnels improve traffic quality, and sports-driven funnels effectively capitalize on major event interest.

With the right strategy, N1 Bet remains a strong product both for scaling volume and for working with high-quality audiences.

Run traffic to N1 Bet with N1 Partners and maximize results during the hot sports season:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

News

Connect with N1 Partners at G Gate Conf 2026

Published

2 days ago

June 16, 2026

Master Editor

The N1 Partners team will participate in G GATE CONF 2026, one of the largest affiliate conferences in the region, held on June 26-27 at Expo Georgia in Tbilisi, Georgia.

The conference will bring together more than 7,000 representatives of the affiliate industry, advertisers, arbitration teams, webmasters, and partner programs for networking, sharing experiences, and discussing current market trends. More than 100 booths will be presented at the event, as well as more than 50 speakers will be announced.

N1 Partners is a sponsor at the G Gate Conf of one of the zones and invites guests to take a look at the branded coconut station. You can find it to the left of the entrance, opposite the reception desk.

There is also a special offer for the company’s partners: the N1PARTNERS promo code provides a 15% discount on the purchase of a ticket to G Gate Conf.

Also, follow N1 Partners on Instagram for a chance to win one of five G Member tickets!

Why meet N1 Partners?

In Tbilisi, the N1 Partners team will discuss new scaling opportunities, current offers, and the N1 Sport Promo, a special promo for partners pouring sports traffic and working with the Prediction Markets vertical.

The promo runs from June 10 to July 20, 2026, and covers the biggest sporting events of the season, including the FIFA 2026 World Cup. As part of the promotion, partners can increase their CPA rate based on the number of FTDs generated and earn higher payouts.