Casino Guru has been shortlisted for the inaugural Affiliate Leaders Awards 2025 and joins a competitive field of contestants in the “Casino Affiliate of the Year” category.

This new format is meant to celebrate excellence and outstanding accomplishments in the iGaming space, bringing together the most influential affiliates.

Hosted on Wednesday, September 17, the event will reunite 500 guests at the MEO Arena Lisbon at 7:00 pm, with the ceremony concluding at 12:00 am.

The latest shortlist comes after Casino Guru was previously shortlisted for the SBC Awards Europe 2025, another inaugural event, which the Casino Guru won in the same category, “Casino Affiliate of the Year.”

Commenting on this achievement, Daniela Sliva, Public Relations and Creative Projects Director, had this to say: “A true success story takes years to build, and even more years to prove its worth. I am incredibly proud to see Casino Guru nominated for the inaugural Affiliate Leaders Awards. This nomination reaffirms our commitment to providing casino players worldwide with the most complete, accurate, and reliable database of casinos, regardless of where they are or who they are.”

The Affiliate Leaders Awards include 24 highly contested categories, which will see the very best industry representatives, among which is Casino Guru, compete for important accolades that attest to these companies’ mission in providing the best service in their respective verticals.

Casino Guru has demonstrated its clear commitment to maintaining industry standards for responsible, fair, and safe gambling by introducing numerous initiatives focused on exactly this.

The Casino Guru Awards largely focused on ethics and responsibility in their latest iteration, a marked shift from most industry awards available.

Casino Guru’s Complaint Resolution Center was able to return more than $49,000,000 to different players so far. This hardly exhausts the list of achievements and commitments Casino Guru has initiative and demonstrated to make gambling safer.

The project similarly operates the Safety Index, which allows players to make informed decisions about an operator’s reliability. To achieve this? Casino Guru uses a strict list of reviewing criteria and real-time monitoring and reevaluation of brands.

Casino Guru has also created the world’s leading Forum and Community, reuniting hundreds of thousands of users all seeking to join the conversation and find the best online casinos available to them. In July 2025 alone, Casino Guru’s Forum and Community welcomed 14,130 members, saw 1,1130 unique contributors, and 7,228 posts were written.

MightyTips has been named a finalist in four prestigious categories at the upcoming Affiliate Leaders Awards 2025: Best Affiliate Network, Sports Affiliate of the Year, Affiliate Traffic Source of the Year, and Affiliate Product Innovation. The awards ceremony will take place during the SBC Summit in Lisbon, Portugal, on September 17.

Operated by SEOBROTHERS, MightyTips expanded into new regions, strengthened relationships with leading sportsbooks, and navigated multiple search engine updates while maintaining strong traffic performance.

Other notable nominees in these categories include such brands as RichAds, Odds Scanner Group, Catena Media, Better Collective, Oddschecker Global Media and Gentoo Media, highlighting MightyTips’ stature in the market.

MightyTips also launched fresh tools and content formats, including redesigned bonus offer listings, rapid daily betting tips, and enhanced comparison features –all aimed at improving user experience. Exclusive interviews with sports legends, such as Andrea Pirlo, underscored MightyTips’ growing role as both an affiliate and a trusted sports media brand.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: ”Being shortlisted in four categories is a tremendous honour for the team. It reflects not only our performance but also our willingness to innovate and adapt. These nominations are proof that our efforts to connect players with the right betting opportunities are making an impact.”

SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards – a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This time, it’s the public who holds the power, with open voting deciding which nominees will be celebrated on stage in Lisbon this September.

The ceremony will welcome 600 industry leaders to Lisbon’s MEO Arena, located just steps away from the main event venue, Feira Internacional de Lisboa, on Wednesday, 17 September. The evening will celebrate the standout companies shortlisted across 22 fiercely contested categories, and ultimately, honour the winners.

While the shortlist was selected by an independent panel of experts, the final decision lies with the public, who can now cast their vote online for the company they believe deserves the spotlight.

Speaking on the launch of the awards, Rasmus Sojmark, CEO and Founder of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a huge step forward for us, but this year we wanted to go even further and recognise the vital role that affiliates, operator programmes, and the suppliers that power them play in the industry’s growth by giving them their very own ceremony.

“By putting the final decision in the public’s hands, we’re able to honour the companies that truly resonate with the community and celebrate the ones people genuinely believe in.”

Leading the way for nominations at the Affiliate Leaders Awards are BetAffiliation and Hub Affiliations, who boast seven nominations each across both company-wide and individual categories. Boomerang Partners follow closely with six, while Game Lounge and Gentoo Media have each earned five, reflecting their strong performance and visibility across the affiliate industry.

Both BetAffiliation and Hub Affiliations will go head-to-head for Best Affiliate Network as well as Affiliate Campaign of the Year, but face stiff competition from the likes of KR3W and Gentoo Media.

Meanwhile, the hotly contested Sports Affiliate of the Year category features some of the industry’s most recognised names, including Better Collective, Catena Media, Oddschecker, and Flashscore Network.

The shortlist for Affiliate Traffic Source of the Year sees BetAffiliation pick up another nod, alongside the likes of Clever Advertising and Oddschecker. 

Workplace culture takes centre stage in Affiliate Employer of the Year, with BetAffiliation, Hub Affiliations, Clever Advertising, and Game Lounge recognised for their efforts in building positive team environments.

On the casino front, Catena Media, Game Lounge Ltd, Casino Guru, and Betting Hero are all in contention for Casino Affiliate of the Year.

In the operator categories, bet365 Partners is aiming for a third consecutive win in Best Affiliate Programme (Operator), having previously claimed the title at the SBC Awards. This year, they face competition from Betsson Group Affiliates, Boomerang Partners, and Kaizen Gaming. The Affiliate Programme of the Year – Large category will also feature major operators, with 1w, BetMGM, Betsson Group Affiliates, and PIN-UP Partners all in contention for the gong.

The awards also spotlight the tech providers underpinning affiliate growth. Aff.Tech, ReferOn, and other leading platforms have secured nominations in both Affiliate Management Platform of the Year and Affiliate Technology of the Year.

Other categories on the night include Casino Title of the Year and Marketing Agency of the Year, rounding out a comprehensive celebration of affiliate marketing excellence.

Individual leadership in the industry will also be recognised, with awards for Affiliate Leader of the Year, Affiliate Content Manager of the Year, and Affiliate Account/Community Manager of the Year, underscoring the critical role individuals play in elevating brand performance.