News
Game Lounge CEO Richard Dennys discusses compliance, QMRA membership and industry innovation in Exclusive QMRA Q&A

The Quality Mark Responsible Affiliates (QMRA) is proud to present an exclusive Q&A with Richard Dennys, CEO of Game Lounge—an international leader in the iGaming affiliate space and a long-standing, valued member of QMRA.
In this insightful interview, Dennys shares his expert perspective on the evolving compliance landscape within affiliate marketing and how Game Lounge has embedded regulatory alignment into the core of its operations. As one of the first companies to join QMRA—successor to the Dutch “Keurmerk Verantwoorde Affiliates” (KVA)—Game Lounge brings a wealth of experience and commitment to responsible affiliation.
With a global footprint, Game Lounge has become a benchmark for compliance excellence. Their proprietary platforms are designed to enforce and monitor regulatory standards in real-time across various jurisdictions including Sweden, the Netherlands, and beyond.
The conversation also highlights the benefits of QMRA certification, for instance in acquiring and maintaining ad privileges with platforms like Google and Meta, and the role of independent audits in validating responsible practices across Game Lounge’s expansive network.
QMRA Executive Director Steven Vrolijk commented: “Game Lounge exemplifies what it means to lead with responsibility in the affiliate sector. Their deep integration of compliance into business strategy and operations is exactly the kind of model QMRA was designed to support and recognize.”
From internal compliance training and dedicated legal teams to AI-driven content monitoring and sub-affiliate oversight, Game Lounge continues to push the industry forward. This Q&A offers a behind-the-scenes look at how the company is future-proofing its model in an increasingly regulated global environment.
To read the full Q&A with Richard Dennys, visit our website: https://qmra.eu/qa-with-richard-dennys-ceo-of-game-lounge/
News
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
Awards
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe

MightyTips has been nominated for the Sportsbook Affiliate of the Year award at the SBC Awards Europe 2025. This is the second successive year that the iGaming hub has been shortlisted in this category, where it will compete against industry giants such as Flashscore, Gentoo Media, and North Star Network.
The nomination recognises MightyTips’ increasingly prominent position within the sector and its contribution to the affiliate landscape following a year of significant growth, including an expanded portfolio of multilingual sites, increasing its total to 19 by the end of 2024.
The brand has also launched the MightyQs interview series, which focuses on partnerships between sportsbooks and big sports names. Furthermore, MightyTips has struck upon several collaborations with notable iGaming operators such as 888Starz and Roobet.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Being nominated for the Sportsbook Affiliate of the Year award is a testament to the hard work, knowledge and dedication of the MightyTips team. We continue to go from strength to strength, and everyone involved should be proud of their achievements over the last twelve months. We will continue to deliver high standards, and we cannot wait to see what we can accomplish over the next year.”
SBC Awards Europe
The SBC Awards Europe will take place on June 12th, 2025, on the final day of the SBC Summit Malta at the Hilton Malta. It will reward operators, affiliates, suppliers, and game developers throughout Europe who have contributed significantly to the sports betting and iGaming landscape.
This year’s awards have attracted a record-breaking number of nominations. Each entry is assessed by a hand-picked judging panel of industry experts. The ceremony will welcome 400 guests from across the sector, with awards handed out in 34 categories.
News
EEGS Launches its First Affiliate Webinar of 2025: Exploring the Affiliate’s Role in Responsible Gaming

The Eastern European Gaming Summit (EEGS) is proud to announce the first edition of its Affiliate Webinar series for 2025, taking place on May 13 at 2:00 PM CET. Titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming,” the session will explore the critical role affiliates play in today’s iGaming environment and the increasing importance of responsible practices in performance-driven marketing.
The webinar session will be led by Gjorgje Ristikj, a seasoned professional with over a decade of experience in the affiliate space. As the Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, Gjorgje brings a wealth of knowledge from co-founding the first Macedonian Poker Affiliate website to leading award-winning projects like Gamblers Connect and consulting in iGaming Affiliate Management. He will share practical insights drawn from real-world examples, industry trends, and proven campaign strategies.
The webinar will cover a wide range of timely topics, including the evolving landscape of affiliate marketing, the importance of aligning with responsible gaming principles, and navigating today’s increasingly complex compliance requirements. Attendees will also learn how to leverage tools and technologies to support compliant and transparent operations.
Whether you’re an affiliate, operator, or marketing professional in the gaming industry, this session promises actionable strategies for balancing ethical practices with business performance.
Registration is free and open. All participants will receive a Certificate of Attendance after the session.
Secure your spot today and join the conversation on the future of affiliate marketing in iGaming: https://us06web.zoom.us/webinar/register/WN_FopPMF04SZ6uDB5AEBf_PA
-
partnerships1 week ago
Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year
-
Awards1 week ago
ReferOn Nominated For Key Category at the Prestigious EGR B2B Awards 2025
-
News1 week ago
Betbazar Explores Cricket in iGaming: What Operators Need to Know
-
News3 days ago
Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards
-
News8 hours ago
Raketech Q1 2025: Driving Long-Term Value Through a Platform-First Strategy, and Enhanced Financial Flexibility
-
News7 hours ago
EEGS Launches its First Affiliate Webinar of 2025: Exploring the Affiliate’s Role in Responsible Gaming
-
Awards6 hours ago
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe
-
News4 hours ago
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features