News

BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product

Published

9 months ago

August 27, 2024

Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia

BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020. The site is a perfect resource for those keen to dive into the world of online gambling but unsure where to begin or those who have already tried a lot and are looking for an improved experience.

Thanks to BetPokies’s team of experts, the platform is full of valuable information about different gambling-related topics, from online casino reviews and payment method guides to a unique test that helps indicate the first signs of gambling addiction. All this is to help Aussie readers have the best gambling experience.

Why BetPokies.org Is a Trusted Source?

Back in 2020, John Gold founded the website as a platform where he shared his personal insights about online casinos that he had tried out. Not so long after, BetPokies (owned by ZehrMedia LTD) started gaining popularity among Aussie players, which led John to the idea of expanding the casino review platform into something bigger, which has now become an extensive guide. This allows readers to find all the necessary info on one website without the need to waste time searching for more reliable sources.

Four years after its foundation, BetPokies team consists of experts specializing in different fields: Poppy Bate, a casino review expert, Charles Morey, a payment method expert, Alicia Want, a content expert, Andrew Kiss, a tech expert, and over 10 manual testers.

John Gold explains the reasoning behind such a choice of team members: “I personally believe that one person cannot be an expert in different fields. That’s why I’ve decided to hire people who have knowledge in different spheres so that our readers can get the most relevant and expert information.”

How BetPokies.org Rates Online Casinos?

Having over 10 years of experience, John Gold knows how hard it is to find honest and unbiased casino reviews. This is one of the reasons he created BetPokies. The team of the platform researches gambling sites thoroughly to find all the important details and even hidden pitfalls.

Poppy Bate, the casino review expert from BetPokies verifies the availability and validity of the license. She gives extra points to those casinos with certifications from eCOGRA and iTechLab, which she personally contacts to learn more information about insights the testing agencies got about each casino site.
When it comes to banking, Charles Morey starts his research, he tests the payment methods offered at the gambling website by setting test deposits and withdrawals. His aim is to ensure there are no hidden taxes or other unpleasant surprises. Often, this approach allows BetPokiesto find out about hidden pitfalls other casino review sites do not talk about.
Manual testers of betpokies.org gamble at online casinos, ensuring the games are not rogued and that the provided RTP is realistic.

These are the most essential aspects of online casinos verified by BetPokies. However, they also check customer care, terms and conditions, and site’s usability, and research gambling portals to find other gamblers’ reviews and more. This allows the team of experts to provide informative and helpful online casino reviews to Aussie readers.

How BetPokies Сomplises the Blacklist of Online Casinos

Unfortunately, gambling is not only fun but also risky. The team of BetPokies takes the safety of its readers seriously. John Gold, the website’s editor-in-chief and an experienced gambler, decided to take the responsibility of explaining the risks to himself and created the “Blacklisted Casinos” guide.

“We’ve published dozens of guides and casino reviews on our website, recommending safe and trusted online casinos and mentioning the importance of responsible play and tips for choosing a safe casino in each of them. However, over time, I realized it was not enough. I decided to do in-depth research about rogue and other dangerous sites to gamble to provide our readers with the most necessary information on that matter, saving their personal and banking information, as well as their mental state.”

Each site that made a cooperation offer to BetPokies but didn’t pass the thorough verification of its experts is going to the blacklist. However, John Gold shared his plans for the nearest future about expanding the list: “I release we can’t check and blacklist every dangerous online casino out there. Therefore, we decided to use the help of our readers. Pretty soon, we will create a form where gamblers can share their complaints about a particular gambling site with proof of it being unsafe. Then, Poppy Bate will test the website herself, do more research, and if it turns out dangerous we will put it on our blacklist!”

Casino Category Guides from John Gold

For Aussie gamblers not to get confused by the variety of information provided by BetPokies.org, John Gold decided to write extensive casino category guides, such as new online casinos, real money casinos, minimum deposit casinos, and more!

There, he features important aspects about each of them, providing all relevant and useful information. There, readers can find different comparison tables, tips on how to choose online casinos of different types, and recommendations regarding how to gamble there. Charles Morey, a financial expert, adds insights about payment methods to choose from when choosing games at every casino. This way, joining efforts, they offer Aussies all-covering guides, which allow them to avoid looking for other sites.

Essentially, during the history of its existence, BetPokies.org became an integral part of the Australian online casino review market, offering invaluable and unique insights on online gambling. If you are interested in cooperation with BetPokies, please contact [email protected].

Awards

Industry praised as finalists announced for July’s iGB Affiliate Awards

Published

2 hours ago

May 22, 2025

George Miller

Industry praised as finalists announced for July’s iGB Affiliate Awards

Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality.

Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.

“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.

“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”

Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.

Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.

Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.

The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.

The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.

Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.

The iGB Affiliate Awards shortlist can be viewed at: https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/

News

Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires

Published

4 hours ago

May 22, 2025

George Miller

Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires

The London-based affiliate is also searching for seven more recruits to move previously outsourced tech to fully in house

Expansion has been ambitious, with 32 new hires in the last 12 months
Focus is on efficient yet sustainable growth
The hiring boom has necessitated a move to larger headquarters in London

Power affiliate QiH Group has been making bold moves in the past year, with both expansion and diversification being integral parts to an ambitious growth strategy.

In 2023, the iGaming company – which counts Flutter and Entain amongst its impressive client list – began building a C-level layer into the business, with new positions created and filled in operations, marketing and finance.

The latest of those hires is in technology, with QiH Group’s first-ever CTO, Sachin Saxena, joining from digital health company Congenica in September of 2024.

Since then, Saxena has used his international B2B experience to build the company’s tech capabilities, working with the company’s senior leadership, stakeholders, and cross-functional teams to transition previously outsourced functions and platforms to in-house talent.

“It’s no simple feat overseeing the change management process that is necessary to move from fully outsourced to completely in-house tech capacity,” explains Saxena, “but the most important aspect of that is the people. We really needed to find the right people fit culturally and experientially and we needed to do it efficiently.

“So far, we’ve employed nine engineers, and are actually looking for a further seven tech team members at a minimum,” he says.

Talent shortage, still?

One of the biggest challenges Saxena says the tech industry has faced in recent years, whether in betting and gaming or other sectors, is the talent shortage that first appeared during the COVID-19 pandemic and hasn’t abated since.

“Recruiting into the iGaming industry has been really interesting, Saxena shares, “mainly because for a lot of people, betting and gaming just isn’t a sector we’d considered previously. Since joining six months ago, I’ve been fortunate enough to learn what a fascinating industry it is, and to convey that to potential new hires.”

A key USP that Saxena is hoping will make the rest of this recruiting round smoother is how seriously QiH Group takes its people-first ethos.

He says: “HR isn’t an afterthought for QiH, which is evident in policies, procedures, flexible working arrangements and from internal promotion – for example, our COO, Andrew Lee, started his career in iGaming 10 years ago with QiH and now he’s at C-level as a decision-maker. So the upward mobility that QiH provides is a big selling point.”

But the main thing that the CTO loves about working for an iGaming affiliate?

“It’s just really, really fun.”

Affiliate Success

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

Published

7 hours ago

May 22, 2025

George Miller

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”

The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.

Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.

Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”

Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.

The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.