At SBC Summit Lisbon 2025, Aff.Tech showcased why it stands as the Affiliate Platform for Champions. Over the three-day event, booth C350 (shared with GR8 Tech) became one of the busiest spots of the exhibition, filled with operators and platform providers eager to discover how Aff.Tech drives affiliate management with automation, scalability, and precision.

The results spoke for themselves: constant traffic at the booth, dozens of productive business meetings, and a strong pipeline of new opportunities. This overwhelming interest confirmed the growing demand for Aff.Tech’s technology among operators seeking to streamline affiliate programs and unlock new levels of performance.

Aff.Tech’s impact was further validated at the Affiliate Leaders Awards, where the company proudly took Silver in the “Affiliate Management Platform of the Year” category—a recognition of its innovation and growing influence in the market.

As part of its presence at SBC, Aff.Tech also introduced its Aff Yourself campaign—a movement to empower operators to take control of their affiliate business, set their rules, and grow without limits.

Mariia Shmelova, CEO of Aff.Tech, said, “The energy around our booth proved that operators are actively searching for solutions like Aff.Tech. Our platform is built to give them complete control, transparency, and automation so they can scale faster and focus on what really drives growth. Getting Silver “Affiliate Management Platform of the Year” shows that the industry recognizes our progress and direction.”

Valerija Reca, Business Development Manager at Aff.Tech, added, “For three days, our team was engaged non-stop in high-quality discussions with operators from around the world. They see Aff.Tech as a partner that combines reliability, flexibility, and scalability—exactly what’s needed to manage affiliates effectively in today’s competitive environment.”

With a packed booth, dozens of successful meetings, and award-winning recognition, Aff.Tech closed SBC Summit Lisbon 2025 as one of the exhibition’s standout success stories. The company left Lisbon with a clear message: affiliate management is evolving, and Aff.Tech is leading the way as the Affiliate Platform for Champions.

N1 Partners once again proved its strength in the industry at the SBC Summit 2025 in Lisbon, held from September 16 to 18. With its Surf on the Wave to Success concept, the company brought a surf-inspired atmosphere to the event and returned home with a prestigious recognition.

At the Affiliate Leaders Awards 2025, N1 Partners was named Best Affiliate Program (Silver)  — the first standalone ceremony dedicated to the affiliate industry.

“This nomination is a recognition of our focus on more than just numbers – it’s about building a strong community, growing brand awareness, and creating bold campaigns that inspire. At N1 Partners, we believe that trust, transparency, and creativity are what set us apart, and being ranked among the Best Affiliate Programs proves that this approach truly delivers value for our partners and the industry as a whole,” — commented Alexa Bond, Head of Affiliates at N1 Partners.

Riding the Wave of Business Success

Over three days in Lisbon, N1 Partners achieved the following:

• 300+ meetings with current and new affiliates
• Hundreds of Surf on the Wave to Success merch packs delivered to partners
• Strategic discussions on ongoing campaigns, including the year-long N1 Puzzle Promo running until the end of 2025

“Lisbon gave us the chance to meet with our top partners, strengthen relationships, and exchange insights on offers and analytics that drive efficiency. We also focused on strategies for the N1 Puzzle Promo — a campaign that continues until the end of the year and culminates with the grand prize of a Robinson R22 Beta II helicopter. These conversations are exactly what keeps our partnerships growing stronger,” — added Alexa Bond.

Surf Trip Dreams Come True

At the booth, the company organized a raffle for an all-inclusive surf camp trip, which included flights, villa accommodation, professional coaching, and a custom surfboard. More than 100 guests of the N1 Partners booth participated, and one lucky winner received the prize.

“I love winning. And when I saw the giveaway, I knew I had to be there. The idea of ‘Surfing On the Waves to Success’ really resonates with me. I believe that success is not just luck, but alignment — the inner and outer work that underpins true achievement.” — shared the winner.

Making Waves in Media and Community

The N1 Partners booth remained vibrant throughout the summit. The company speakers  joined over 10 interviews and live media sessions with leading affiliate outlets and iGaming brands. The N1 Partners team also attended/visited the SBC Legends Charity Game, supporting the initiative that aligns with the brand’s values and sharing in the positive spirit of the event.

Next Stop: Rome — All Roads Lead to SiGMA

SBC Summit 2025 offered three days of networking, achievements, and new opportunities. The next stop for N1 Partners will be SiGMA Central Europe 2025 in Rome, embracing the concept that all roads lead to Rome. This event will also be one of the decisive stages in the ongoing race for the helicopter in the N1 Puzzle Promo.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. With a strong presence in 10+ Tier-1 GEOs, a portfolio of 12 active brands reaching Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide, the company delivers competitive deals for top partners — CPA up to €650 and RevShare up to 45% — to ensure partners always ride the wave of success.

Be number one with N1!

What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk Affiliate Manager at N1 Partners

Veronika Ponomareva Head of Customer Service at RichAds

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

• Telegram ads
• Push notifications
• Popunders
• Domain redirects
• Native ads
• Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!