News
Slotsoo Launches New Proprietary Social Tournament Platform

The EU and slots focused casino affiliate Slotsoo.com joined the social casino craze in June 2024 when they launched their first social tournaments. Now, almost one year later, they are back in the headlines with a new proprietary social tournament platform.
Slotsoo social tournaments 2.0 launched its first real money tournaments last week on the 15th of May. The new format with fixed spins and fixed balance tournaments introduce a strategy element to slot gaming, making it more interactive and engaging for players. The new platform has been developed in-house and supports games from multiple providers – opening up the door for future expansion.
Innovation Inspired by Existing Greatness
Slotsoo’s talented team of developers have been busy in 2025 building the system and API for slot tournaments. In the press release, Markus Björk, Head Writer, presents the new platform to industry media. He emphasises that this is a type of incremental innovation:
“Slotsoo is not trying to reinvent the wheel, but instead we do improvements on already existing great ideas. For example, in 2023 we launched casino stories inspired by Instagram’s stories and last year we went live with smart user filtering of casino lists inspired by Amazon. The new tournament platform has also taken inspiration from other actors both inside and outside the iGaming industry.”
The main difference with Slotsoo tournament 2.0 from its predecessor is the multi-provider support, but the new system also brings strategy into slot gaming.
Introducing the Strategy Element to Slot Tournaments
Traditionally speaking, winning in slot machines has been purely a question of luck. Most slot tournaments give players a set amount of spins and they are not allowed to change the bet size, so they can only press the spin button and hope for the best.
Slotsoo’s new tournaments allow players to be strategic. Players can change the bet sizes and they can also choose if they want to use the bonus buy feature or not.
In fixed spins tournaments the money is also limited, just like in the fixed balance tournament. So players can choose to do just a few spins with max bet, or to keep the bet size on a level so that they can afford to play all spins before balance runs out.
Introducing the strategy element to the tournaments make them more interactive and engaging. The Slotsoo team hopes this will help attract the younger generations of adult casino players, who grew up playing video games. Markus Björk, Head Writerends by saying:
“Only a small percentage of humans enjoy playing 100% strategy-based games such as chess, and it’s the same with 100% luck-based games. The most popular games by the general public combine strategy and luck.”
Expanding with More Providers in the Future
The past year the casino affiliate has been focused on establishing partnerships with game providers and the team has attended several industry events for this reason, including the Mare Balticum Gaming and Tech Summit 2024. Slotsoo launched their first social tournaments last summer in cooperation with Pragmatic Play, one of their media partners. The team is really grateful to have been given this opportunity and gives the people at Pragmatic Play their warmest thanks.
Slotsoo’s new tournaments are not tied to a specific game provider. Instead, multiple providers can join the platform. Currently two game providers, Qora and Eurasian, have completed the integration and their games are now featured in the live tournaments. Markus Björk informs that there is no upper limit on how many providers can be connected simultaneously and that the team is actively working on getting more providers on board.
A mutually beneficial partnership is the goal. The Slotsoo tournaments reach players from all over Europe and is a good way for smaller providers to make players familiar with them. After all, people are more inclined to test new games when they don’t have to spend their own money – especially when there is real money to be won.
For Slotsoo, the hope is that the tournaments will help grow their brand and create a loyal fan base. Markus Björk says it is also a low threshold way for new people to try slots and potentially convert them into real casino players.
Game providers interested in joining Slotsoo’s tournament platform can reach out to [email protected] for more information.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
News
People moves: LiveScore Media MD joins QiH Group as new CMO

The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various geographies and new verticals
QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.
Joining from LiveScore Media, where he was MD, McCarthy will start officially on 2 June, using his experience at betting and gaming giants Betfair, Betway Group – and of course, LiveScore – to inform his new remit at QiH Group to drive profit across all marketing activities.
Based in QiH Group’s London office, McCarthy will manage the marketing team of 17 – which will expand to 27 in the coming months – overseeing double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.
Speaking of the new move, McCarthy said: “It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
-
Awards2 weeks ago
Casino Guru shortlisted for AffPapa iGaming Awards due on May 28
-
Affiliate Announcements2 weeks ago
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”
-
News5 days ago
People moves: LiveScore Media MD joins QiH Group as new CMO
-
Affiliate Success5 days ago
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025