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Slotsoo Launches New Proprietary Social Tournament Platform

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Slotsoo Launches New Proprietary Social Tournament Platform

 

The EU and slots focused casino affiliate Slotsoo.com joined the social casino craze in June 2024 when they launched their first social tournaments. Now, almost one year later, they are back in the headlines with a new proprietary social tournament platform.

Slotsoo social tournaments 2.0 launched its first real money tournaments last week on the 15th of May. The new format with fixed spins and fixed balance tournaments introduce a strategy element to slot gaming, making it more interactive and engaging for players. The new platform has been developed in-house and supports games from multiple providers – opening up the door for future expansion.

Innovation Inspired by Existing Greatness

Slotsoo’s talented team of developers have been busy in 2025 building the system and API for slot tournaments. In the press release, Markus Björk, Head Writer, presents the new platform to industry media. He emphasises that this is a type of incremental innovation:

“Slotsoo is not trying to reinvent the wheel, but instead we do improvements on already existing great ideas. For example, in 2023 we launched casino stories inspired by Instagram’s stories and last year we went live with smart user filtering of casino lists inspired by Amazon. The new tournament platform has also taken inspiration from other actors both inside and outside the iGaming industry.”

The main difference with Slotsoo tournament 2.0 from its predecessor is the multi-provider support, but the new system also brings strategy into slot gaming.

Introducing the Strategy Element to Slot Tournaments

Traditionally speaking, winning in slot machines has been purely a question of luck. Most slot tournaments give players a set amount of spins and they are not allowed to change the bet size, so they can only press the spin button and hope for the best.

Slotsoo’s new tournaments allow players to be strategic. Players can change the bet sizes and they can also choose if they want to use the bonus buy feature or not.

In fixed spins tournaments the money is also limited, just like in the fixed balance tournament. So players can choose to do just a few spins with max bet, or to keep the bet size on a level so that they can afford to play all spins before balance runs out.

Introducing the strategy element to the tournaments make them more interactive and engaging. The Slotsoo team hopes this will help attract the younger generations of adult casino players, who grew up playing video games. Markus Björk, Head Writerends by saying:

“Only a small percentage of humans enjoy playing 100% strategy-based games such as chess, and it’s the same with 100% luck-based games. The most popular games by the general public combine strategy and luck.”

Expanding with More Providers in the Future

The past year the casino affiliate has been focused on establishing partnerships with game providers and the team has attended several industry events for this reason, including the Mare Balticum Gaming and Tech Summit 2024. Slotsoo launched their first social tournaments last summer in cooperation with Pragmatic Play, one of their media partners. The team is really grateful to have been given this opportunity and gives the people at Pragmatic Play their warmest thanks.

Slotsoo’s new tournaments are not tied to a specific game provider. Instead, multiple providers can join the platform. Currently two game providers, Qora and Eurasian, have completed the integration and their games are now featured in the live tournaments. Markus Björk informs that there is no upper limit on how many providers can be connected simultaneously and that the team is actively working on getting more providers on board.

A mutually beneficial partnership is the goal. The Slotsoo tournaments reach players from all over Europe and is a good way for smaller providers to make players familiar with them. After all, people are more inclined to test new games when they don’t have to spend their own money – especially when there is real money to be won.

For Slotsoo, the hope is that the tournaments will help grow their brand and create a loyal fan base. Markus Björk says it is also a low threshold way for new people to try slots and potentially convert them into real casino players.

Game providers interested in joining Slotsoo’s tournament platform can reach out to [email protected] for more information.

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Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

 

Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology solutions, a new Ad Tech Carousel, which aims to provide media owners and affiliates with increased Click Through Rates. The solution is powered by its proprietary and purpose-built, industry-leading platform: BRUNO.
The new product merges several affiliate features from the Checkd BRUNO platform; combining Checkd Dev’s Automated Betting Solution with its proven Smart Acca technology, but with a clear focus on the affiliate landscape. Building on its recent B2B momentum with operators, Checkd Dev is now delivering significant innovation to the affiliate market.

 

An All-in-One, Contextually Powered Ad Unit
At its core, the new AdTech solution delivers contextually relevant, curated, betting opportunities, dynamically embedded within a single ad unit. This modular format offers:
  • Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
  • A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
  • A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape

 

Live with talkSPORT.com — Proven Performance
The product was launched in collaboration with talkSPORT.com, part of the News UK group. Checkd Dev has drawn on extensive insight from its Betting Hub community and a longstanding partnership with the talkSPORT betting team to iterate and refine the offering.
The results show a significant uplift in click-through rate (CTR) for TalkSPORT BET, which Checkd believes can be improved further to become industry-leading. The trial to date has been football-focused, across a wide range of events including the Premier League, Championship, and major European and international football competitions.

 

Executive Endorsements
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
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