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Recognising the Powerhouses of Performance: SBC Launches Affiliate Leaders Awards

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Recognising the Powerhouses of Performance: SBC Launches Affiliate Leaders Awards

 

This year’s SBC Summit will see the premiere of the Affiliate Leaders Awards – a bold new addition spotlighting standout contributions in the affiliate marketing industry.

The Affiliate Leaders Awards will take place on Wednesday, 17 September 2025, from 19:00 to 24:00 at the MEO Arena, marking the first time SBC is hosting a standalone ceremony dedicated entirely to celebrating the achievements of affiliates, their operator partners, and the suppliers driving the affiliate ecosystem.

The new ceremony builds on the incredible momentum generated by the Affiliate Leaders Summit, which was first introduced during last year’s SBC Summit and has since been rolled out at SBC Summit Rio and SBC Summit Americas. This event has quickly become a flagship feature within the broader SBC Events portfolio, offering a highly focused environment for affiliates and their partners to connect, learn, and do business.

According to SBC Founder and CEO Rasmus Sojmark, the creation of the Affiliate Leaders Awards is a natural next step in SBC’s ongoing efforts to elevate and support the affiliate community within the iGaming and sports betting industries.

“Over the last year, we’ve doubled down on providing dedicated spaces and meaningful content for the affiliate community,” said Sojmark. “We’ve listened closely to what this community needs and the Affiliate Leaders Awards is the next phase – not just recognising their contributions, but celebrating them in the way they deserve.”

The Affiliate Leaders initiative – which includes the summit, community, magazine, news portal, and now the awards – has always been about empowering the affiliate sector and making business easier for its members. Whether it’s curated expo zones for affiliates and their partners, deep-dive content on SEO, AI, and acquisition strategies, or networking formats built for deal-making, SBC continues to create spaces where affiliates thrive.

Historically, affiliate-focused awards were limited to just a handful of categories within the broader SBC Awards. The introduction of a standalone ceremony enables SBC to significantly expand the recognition offered to this important segment of the industry.

This year’s Affiliate Leaders Awards will feature multiple categories, covering three key stakeholder groups:

  • Affiliates – Featuring categories that showcase the full spectrum of affiliate excellence, from top networks and niche verticals to standout campaigns, content leaders, and rising stars.
  • Operators – Celebrating operator teams and strategies that actively support, engage, and collaborate with affiliates.
  • Suppliers – Honouring the platforms, tools, and service providers that drive affiliate performance and innovation.

Award categories include Affiliate Network of the Year, Affiliate Content Manager of the Year, Affiliate Campaign of the Year, Social Media Campaign of the Year, and Affiliate Technology of the Year — all designed to spotlight the creativity, strategy, and innovation fueling affiliate success.

“With the launch of the Affiliate Leaders Awards, SBC adds a new layer of visibility and recognition. We want to highlight the innovation happening across the affiliate world – not just from the biggest names, but from rising stars, emerging content formats, and the tech providers enabling it all,” added Sojmark. “And we want to do that in a setting that brings everyone together – affiliates, operators, and suppliers – in a night of celebration, inspiration, and connection.”

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Applications Now Open

Entries for the Affiliate Leaders Awards are now officially open and will be accepted until Friday, 4 July. Entrants are invited to submit their applications via the Affiliate Leaders Awards website, where they can also review the full list of categories and entry criteria.

To attend the Affiliate Leaders Awards, participants must purchase a separate ticket. Attendees can choose between individual tickets or book full tables for their teams. For ticket information, please visit the Affiliate Leaders Awards website or contact [email protected] directly.

The Affiliate Leaders Awards will be followed the next evening by the long-established SBC Awards, now in its 12th year, continuing the tradition of honouring excellence across the entire sports betting and iGaming ecosystem.

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Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

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ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”

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Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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Affiliate Success

ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

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ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

A milestone achievement as ReferOn continues to impress

ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.

The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.

Redefining Affiliate Management

In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.

The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.

Building Beyond the Standard

Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”

Continued Momentum

ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.

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