News
Betbazar Explores Cricket in iGaming: What Operators Need to Know

Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.
News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
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