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QMRA launched in Greece – Game Lounge offers launching member website

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QMRA Research - Warning on potential Affiliate Ban in Finland

 

Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming Affiliates. QMRA outlines Compliance Codes for various markets. Among which Belgium, Denmark, Norway, Sweden, the UK, Italy and more. Affiliate websites that adhere to the market-specific codes will be allowed to carry the QMRA logo for one year, after which full recertification is initiated. Members will receive compliance reports, for instance to be shared with operators or authorities. Next to that, members have an online QMRA certificate for the duration of membership.

QMRA is a follow up of the Dutch Affiliate Quality Mark KVA, operating since 2021. KVA and QMRA members uphold the highest standards when it comes to iGaming Compliance.

As of today, QMRA is available for Greek iGaming Affiliates. Game Lounge, one of the first QMRA members, is launching member for QMRA Greece with HellasCasinos.Com.

Quote by Yiannis Mercouris, Head of Eastern Europe at Game Lounge: “Greece’s regulatory landscape is one of the strictest in the iGaming sector, and at Game Lounge, we take great pride in ensuring full compliance with these standards. Working with QMRA has been an excellent experience, and we’re committed to upholding responsible gambling practices for Hellascasinos.com. We look forward to strengthening this partnership as we continue to move forward.”

Quote by Steven Vrolijk, QMRA Director: “We are very happy to be live in Greece now, and proud to have a dedicated launching member right away. We thank Game Lounge, Yiannis Mercouris specifically, for having faith in our newest operation!”

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CatAffs brands soar following ZingBrain AI integration

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CatAffs brands soar following ZingBrain AI integration

 

Partners programme CatAffs has seen its brands dramatically increase revenue and other KPIs following the successful integration of ZingBrain AI.

ZingBrain AI is the artificial intelligence engine for iGaming, which delivers personalised recommendations to create a fully bespoke experience for users.

Since CatAffs integrated the ZingBrain AI platform it has seen impressive results across the board.

This has included:

  • A 17 percent increase in GGR per player, significantly increasing revenue

  • A 16 percent increase in turnover per player, driven by an increase in activity

  • An 11 percent increase in bets per player, boosting engagement

  • A 30 percent increase in deposits and sessions, improving retention

  • A one hour per session increase, meaning players are sticking around for longer

Oleg Smolerov, CPO at ZingBrain AI, said: “We couldn’t be happier to see CatAffs already enjoying improved performance via our platform. This kind of success shows how AI isn’t just a buzzword, but rather something that can significantly improve business performance. We’ll continue to work closely with the CatAffs team to help their brands reach even greater heights.”

Oleksii, Head of Technical Product at CatAffs, added: “ZingBrain AI has very quickly become a key part of our growth strategy here at CatAffs, and the improvements in player engagement and revenue have already gone well beyond our expectations. But what we appreciate most is just how willing the ZingBrain AI team has been to adapt and innovate based on our needs. This is just the start of a great partnership.”

ZingBrain AI is redefining personalisation for iGaming operators, giving users the personal experience they’ve become used to when using YouTube, Spotify or Netflix. The insights are drawn from more than 15 billion transactions and 3.5 million users.

To find out more, please visit: https://www.zingbrain.ai/.

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RavenTrack signs Flows to accelerate affiliate product innovation

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RavenTrack signs Flows to accelerate affiliate product innovation

 

Flows, the industry’s leading no-code product delivery platform, is pleased to announce RavenTrack as its latest customer.

RavenTrack will leverage Flows to streamline client onboarding and accelerate the rollout of new affiliate features and tools, setting a new industry benchmark for onboarding speed.

RavenTrack is raising the standard for technology in the industry. Purpose-built by iGaming experts, the platform combines accurate tracking, real-time reporting, smart campaign tools and seamless integrations. Its focus on performance, speed and transparency has earned the trust of leading operators, with clients including Betfred, Bet9ja, Novibet, Powerplay and MrQ.

Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement, and accelerates go-to-market strategies across multiple markets.

With Flows, RavenTrack can now launch products and tools faster, automate key processes, and do it at speed. This will initially include quicker onboarding for new operators, easier configuration of custom tracking setups, and faster delivery of the tools the affiliate managers rely on.

Integrating Flows marks a key step in RavenTrack’s strategy to lead the next wave of affiliate innovation, raising the bar for speed, configurability, and service.

Dan de Souza, VP Commercial at Flows, said: “RavenTrack is helping shape the future of affiliate tech. Their platform is built with a clear understanding of what operators and affiliate managers actually need — speed, accuracy, and adaptability. We’re excited to welcome them as a customer and to see how they put Flows to work as they continue to push boundaries in the affiliate space.”

Adam Rowley, Managing Director at RavenTrack, said: Integrating Flows into our onboarding process will enable us to tailor workflows to individual client needs, facilitating rapid deployment and ensuring our clients can launch their programs swiftly and confidently. We look forward to working with Flows, as this move sets the stage for a more streamlined and efficient client experience.

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Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year

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Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year

 

Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and maintaining marketing compliance at scale.

As digital marketing environments become more complex and fragmented, safeguarding brand reputation has never been more important. Sitebee’s automated monitoring platform allows bet365 to maintain visibility across affiliate activity and digital placements, identifying potential risks before they escalate.

This renewal highlights the shared commitment between Sitebee and bet365 to uphold high standards of responsible marketing and brand protection across jurisdictions.

Rasmus Bank Nielsen, Head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”

A spokesperson for bet365 added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”

The renewed agreement underlines Sitebee’s commitment to supporting operators through intelligent compliance technology and strategic insight.

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