partnerships
QMRA launched in Greece – Game Lounge offers launching member website
Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming Affiliates. QMRA outlines Compliance Codes for various markets. Among which Belgium, Denmark, Norway, Sweden, the UK, Italy and more. Affiliate websites that adhere to the market-specific codes will be allowed to carry the QMRA logo for one year, after which full recertification is initiated. Members will receive compliance reports, for instance to be shared with operators or authorities. Next to that, members have an online QMRA certificate for the duration of membership.
QMRA is a follow up of the Dutch Affiliate Quality Mark KVA, operating since 2021. KVA and QMRA members uphold the highest standards when it comes to iGaming Compliance.
As of today, QMRA is available for Greek iGaming Affiliates. Game Lounge, one of the first QMRA members, is launching member for QMRA Greece with HellasCasinos.Com.
Quote by Yiannis Mercouris, Head of Eastern Europe at Game Lounge: “Greece’s regulatory landscape is one of the strictest in the iGaming sector, and at Game Lounge, we take great pride in ensuring full compliance with these standards. Working with QMRA has been an excellent experience, and we’re committed to upholding responsible gambling practices for Hellascasinos.com. We look forward to strengthening this partnership as we continue to move forward.”
Quote by Steven Vrolijk, QMRA Director: “We are very happy to be live in Greece now, and proud to have a dedicated launching member right away. We thank Game Lounge, Yiannis Mercouris specifically, for having faith in our newest operation!”
News
Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry
Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.
This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.
The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.
This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.
Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.
A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.
The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”
Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”
Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”
This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.
Affiliate Announcements
IZIGROUP Partners with PartnerMatrix to Expand Global Reach
A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.
The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.
PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.
“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.
“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”
Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”
This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.
Affiliate Announcements
BetGoat Partners with NetRefer for its Affiliate Marketing Platform
Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
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