Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.

This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.

Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.

“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”

Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”

Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”

This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.

ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider.

MicroGame is Italy’s largest iGaming software and services provider, managing over 120 brands and 50 operators. The brand’s emphasis on flexibility and technological innovation; two values it shares with ReferOn, has helped it achieve massive success and market dominance.

This collaboration will enhance and optimise MicroGame’s affiliate network and boost affiliate marketing campaign performance in the region. The partnership underscores ReferOn’s rapid expansion as it aims to collaborate with operators under Microgame, positioning itself to become Italy’s leading affiliate management system.

Alexia Gauci, ReferOn’s B2B Sales Manager, commented on the exciting partnership, “I’m thrilled to announce our partnership with one of the top providers in the industry! This collaboration is a major step forward in expanding our reach to the Italian market. In such a competitive market, having the right software to support your efforts is essential, and that’s where ReferOn steps in. Together, we will assist operators in refining their affiliate strategies with an enhanced approach, utilizing our campaign, affiliate management, and reporting tools to drive significant business growth. Working alongside such professionals’s truly an honor, and I’m excited to see the incredible growth this partnership will bring!”

Diego Mendez, MicroGame’s Chief Operations Officer, added, “Partnering with ReferOn marks a pivotal moment in enhancing our affiliate network capabilities. At MicroGame, our commitment to innovation and providing top-tier solutions to our operators aligns perfectly with ReferOn’s advanced technology. This collaboration will empower our partners to execute more effective and data-driven marketing strategies, ultimately driving greater success in the competitive Italian market. We are excited about the potential growth and value this partnership will bring”

ReferOn’s advanced data analytics, user-friendly dashboards, and affiliate campaign management tools will assist Microgame in enhancing and strengthening their partners’ marketing initiatives. By combining ReferOn’s innovative technology with MicroGame’s comprehensive services, the two companies aim to set new standards in the iGaming industry and transform marketing strategies.

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

• • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
  • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
  • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.