News
iGB Affiliate ranks in top 3% of international trade events – states research agency
Explori, the independent research agency which works with over 7,000 events and conferences around the world, has rated iGB Affiliate 2024 alongside the very best live events found across any industry sector globally.
The post-show research report stated 93% of visitors to iGB Affiliate 2024 said they were likely to return next year when the sector-leading show relocates to Barcelona, with 92% stating they were either fairly or very satisfied by the experience.
Alongside this, 97% of exhibitors and sponsors said they would be returning to participate in 2025, a response which places the brand in the top 3% of events surveyed by Explori with 95% of exhibitors confirming their overall satisfaction, placing the iGB Affiliate experience in the top 5%.
In terms of overall brand perception, 88% of visitors and 89% of exhibitors agreed with the statement that ‘iGB Affiliate plays an active role in the growth and development of the industry.’
The Explori research confirmed: “iGB Affiliate is regarded as being a must-attend industry event for companies to create business opportunities and to expand their network”.
From a visitor perspective, iGB Affiliate was described as “hugely useful”, offering a “mind-blowing” networking experience. Visitors were also impressed with the number, range, and status of exhibitors as well as the quality of the industry insights available from the content programme available at iGB Affiliate. Exhibitors are highly satisfied with the general organisation of the event, and are impressed by the ‘high quality of visitors and the business-oriented nature of the audience.’
Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate, said: “The Explori research provides clear, data-driven attendee insights and enables us to benchmark our performance across the entire events industry as well as in the igaming sector where there is no such survey currently undertaken by other igaming events.
“As a result of listening to our customers and doing our very best to address their business requirements/pain points, and exceed their expectations by providing solutions to their problems, the KPIs are really strong in this report”.
We hold ourselves to high standards and what really interests me, is constantly listening to customer feedback to work out how we can enhance the event experience, whilst also making this exhibition exceptional in terms of true business value and customer ROI.”
Overall, the iGB Events brand is in extremely good health as we prepare for July’s edition of iGB L!VE – the last to be held in Amsterdam prior to its relocation to London in July 2025 – and January’s iGB Affiliate, the first to be held in Barcelona alongside ICE.”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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