News
Power affiliate QiH Group appoints new COO and CMO to London HQ leadership team

David Murphy joins QiH, bringing 25+ years of experience from the likes of Gamesys and Gala Coral Group – and Andrew Lee moves internally from group operations director to the newly created post of COO
One of betting and gaming’s best-known power affiliate businesses, QiH Group, has announced the next steps in its ambitious, four-year growth plan: the business will welcome David Murphy as the company’s first-ever CMO and secondly, will promote Andrew Lee – who’s been with the company since its inception – to the newly created role of COO.
Both the new hire and the internal promotion are part of an ambitious growth strategy for QiH, a key part of which is bringing a C-suite layer of management to its London HQ to solidify its operational capabilities.
Murphy’s new responsibilities will be to head up double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities, driving revenue and profit across all marketing avenues.
Lee will use his decade of experience with QiH to take up the mantle of COO, overseeing all operational departments, overseeing revenue growth, managing systems and compliance strategy as well as the company’s partnerships.
Jamie Walters, QIH Group’s CEO, said that the rapid growth of the company has necessitated this next level of growth: “As the company saw a 75% increase in both revenue and profit in FY2023 and is on track for a repeat of that this year, it’s vital that we have this level of experience to lead the team alongside me. David’s knowledge of the betting and gaming sector and Andrew’s knowledge of QiH’s operational excellence as well as what our partners need will bring a wonderful combination to our existing team – and there’s more to come!”
Speaking about why he chose QIH, Murphy said: “QiH Group has been making major waves in the industry in the past few years, and seeing the growth and leadership made it a really attractive next step in my career. I can’t wait to bring my expertise in the iGaming sector to QiH, helping develop and motivate a fantastic marketing team to bring this power affiliate to its goal of becoming the UK’s most widely known affiliate in online betting and gaming.”
Lee said: “I look forward to using the experiences of the past decade at QiH to continue to drive operational excellence to deliver on our strategic growth plans. With our talented team and strong foundations, we’re well-positioned to continue building on our success.”
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
Awards
Casino Guru shortlisted for AffPapa iGaming Awards due on May 28

Casino Guru is part of the upcoming AffPapa iGaming Awards due to take place in Malaga, Malta on May 28, with the company shortlisted in both the “Branding of the Year” and “Casino Affiliate of the Year” categories.
This marks another major milestone for Casino Guru this year, as the company has been shortlisted for both the iGB Affiliate Awards and the SBC Awards Europe.
These achievements have clearly demonstrated Casino Guru’s lasting influence in the iGaming industry and the prominent status it holds thanks to its ongoing efforts to make the sector more transparent, responsible, and safer for players.
Daniela Silva, Public Relations and Creative Projects Director, said: “The nomination for the ‘Branding of the Year’ category is an exceptional achievement for Casino Guru. The company has worked tirelessly to establish itself as a brand synonymous with player trust and recognition, and I am confident this nomination exemplifies exactly that. Our creative projects extend beyond Casino Guru alone, as the brand continues to expand and promote best practices in iGaming that help players stay safe, informed, and responsible.”
Casino Guru’s nominations for the AffPapa iGaming Awards reflect the painstaking work the company has put into ensuring that it builds a brand that is synonymous with player trust and confidence.
Through the Complaint Resolution Center and Safety Index, Casino Guru has consolidated its presence in the industry as the foremost authority on guiding players to the best casinos.
Casino Guru uses the world’s most advanced evaluation process and regularly reviews entries into the database to ensure impartiality and objectivity in offering players the opportunity to choose from a list of established and carefully-assessed brands.
Awards
Industry praised as finalists announced for July’s iGB Affiliate Awards

Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality.
Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.
“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.
“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”
Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.
The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.
The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.
Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.
The iGB Affiliate Awards shortlist can be viewed at: https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/
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