iGB
ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience
Members of the ICE and iGB Affiliate Advisory Board, the group of major exhibitors brought together to help oversee the pan-European bid process to host the world’s most influential gaming expos, have participated in an Orientation event organised by Clarion Gaming in partnership with Fira de Barcelona and the Barcelona Convention Bureau.
Exhibitors from the online, land-based and affiliate gaming sectors were represented across the two Orientation Days which included guided tours of the 240,000 sqm venue in partnership with the Fira de Barcelona team, an insight to the facilities that are available, explanations of how exhibitors participating in similar Tier 1 international events have represented their brands at the venue as well as a detailed breakdown of the vast array of opportunities offered by Barcelona’s world-class hospitality infrastructure including restaurants, entertainment venues and hotels.
Constantí Serrallonga, CEO Fira de Barcelona said: “Winning the bid to host the ICE and iGB Affiliate expos from 2025 strengthens the city’s international standing as a premier destination for major international events and conferences. For Fira, it means increased visibility and an opportunity to showcase our world-class facilities and services. Our team will strive to provide a seamless and enjoyable experience for the over 40,000 attendees. We look forward to providing a memorable experience to all of them.”
Christoph Tessmar, director of Barcelona Convention Bureaux added: “Barcelona is renowned for its inviting and inclusive ambience, solidifying its status as a premier destination for visitors. The city sets itself apart as a well-prepared host for prestigious gatherings, showcasing excellent services and cutting-edge infrastructure. The seamless coordination across various official bodies and different stakeholders in Barcelona plays a pivotal role in ensuring the success of events of this calibre, contributing to the flawless execution of programs at the highest standards. It is crucial to underscore that Barcelona, as a collective entity, stands fully prepared to host events of significant magnitude. The city encapsulates a welcoming atmosphere that fosters excellence, innovation, and entrepreneurship, rendering it an ideal backdrop for any occasion that values these principles”.
Reflecting on the Orientation initiative Stuart Hunter, Managing Director at Clarion Gaming said: “Everything that we do as an organising team is undertaken in partnership with our customers and the Advisory Board was pivotal in the process of identifying the best city and the best venue for the development of ICE and its sister show iGB Affiliate.
“As the bookend to that customer-driven process we are delighted to have hosted Advisory Board members who contributed to what has been widely acknowledged as a best in class, highly professional and forensic process. From January 2025 Fira de Barcelona will be the epicentre for the international ICE and iGB Affiliate communities in a city which is rich in culture and which exudes a spirit of innovation. I think the overriding impressions left with the Advisory Board members who have experienced Fira de Barcelona and been party to the tours and presentations is that the possibilities are endless.
“We are also in the planning stages to host an additional orientation event for the entire ICE and iGB Affiliate exhibitor base in March next year. This will provide all participants with the opportunity to get familiar with the event space and operational capabilities to support their planning for 2025. A virtual tour is also in production for release in the New Year, to further support the transition process.”
He concluded: “Our focus now is on delivering an exceptional edition of ICE 2024 for our international stakeholder community: saying a huge thankyou to ExCeL London for hosting ICE and iGB Affiliate so professionally and being such an important part of their success.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
Conferences
Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.
This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.
Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.
The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.
Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
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