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ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience

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ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience

 

Members of the ICE and iGB Affiliate Advisory Board, the group of major exhibitors brought together to help oversee the pan-European bid process to host the world’s most influential gaming expos, have participated in an Orientation event organised by Clarion Gaming in partnership with Fira de Barcelona and the Barcelona Convention Bureau.

Exhibitors from the online, land-based and affiliate gaming sectors were represented across the two Orientation Days which included  guided tours of the 240,000 sqm venue in partnership with the Fira de Barcelona team, an insight to the facilities that are available, explanations of how exhibitors participating in similar Tier 1 international events have represented their brands at the venue as well as a detailed breakdown of the vast array of opportunities offered by Barcelona’s world-class hospitality infrastructure including restaurants, entertainment venues and hotels.

Constantí Serrallonga, CEO Fira de Barcelona said: “Winning the bid to host the ICE and iGB Affiliate expos from 2025 strengthens the city’s international standing as a premier destination for major international events and conferences. For Fira, it means increased visibility and an opportunity to showcase our world-class facilities and services. Our team will strive to provide a seamless and enjoyable experience for the over 40,000 attendees. We look forward to providing a memorable experience to all of them.”

Christoph Tessmar, director of Barcelona Convention Bureaux added: “Barcelona is renowned for its inviting and inclusive ambience, solidifying its status as a premier destination for visitors. The city sets itself apart as a well-prepared host for prestigious gatherings, showcasing excellent services and cutting-edge infrastructure. The seamless coordination across various official bodies and different stakeholders in Barcelona plays a pivotal role in ensuring the success of events of this calibre, contributing to the flawless execution of programs at the highest standards. It is crucial to underscore that Barcelona, as a collective entity, stands fully prepared to host events of significant magnitude. The city encapsulates a welcoming atmosphere that fosters excellence, innovation, and entrepreneurship, rendering it an ideal backdrop for any occasion that values these principles”.

Reflecting on the Orientation initiative Stuart Hunter, Managing Director at Clarion Gaming said: “Everything that we do as an organising team is undertaken in partnership with our customers and the Advisory Board was pivotal in the process of identifying the best city and the best venue for the development of ICE and its sister show iGB Affiliate.

“As the bookend to that customer-driven process we are delighted to have hosted Advisory Board members who contributed to what has been widely acknowledged as a best in class, highly professional and forensic process. From January 2025 Fira de Barcelona will be the epicentre for the international ICE and iGB Affiliate communities in a city which is rich in culture and which exudes a spirit of innovation. I think the overriding impressions left with the Advisory Board members who have experienced Fira de Barcelona and been party to the tours and presentations is that the possibilities are endless.

“We are also in the planning stages to host an additional orientation event for the entire ICE and iGB Affiliate exhibitor base in March next year. This will provide all participants with the opportunity to get familiar with the event space and operational capabilities to support their planning for 2025. A virtual tour is also in production for release in the New Year, to further support the transition process.”

He concluded: “Our focus now is on delivering an exceptional edition of ICE 2024 for our international stakeholder community: saying a huge thankyou to ExCeL London for hosting ICE and iGB Affiliate so professionally and being such an important part of their success.”

Conferences

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

 

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

  • Fantastic deals: The latest updates and exclusive offers you can’t miss
  • Giveaways where you’ll have the chance to win unique prizes
  • Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

  • The party headliner – world-famous DJ Steve Aoki
  • The very best in performance art that Barcelona has to offer
  • The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!

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iGB

iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate

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iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate international trade events - states research agency

 

Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.

The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.

The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming,  and Alex Windsor, CMO – GameTime Digital.

Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”

iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

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Cellxpert looks to build on record year ahead of iGB Affiliate debut

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Cellxpert looks to build on record year ahead of iGB Affiliate debut

 

Cellxpert is looking to iGB Affiliate to help build on a record 2024 during which it has doubled its client base, secured major partnerships in key growth regions, including LATAM and Asia, and continued to strengthen relationships with large multi-brand, multi-country, and multi-product European and global operators.

“In LATAM, we’ve partnered with standout operators such as Aposta Ganha, Grupo Esportes da Sorte, and Blaze,” explained Josh Swerdlow, CRO at Cellxpert. “With new local licensing regulations set to reshape the market, consolidation is on the horizon. We’re helping operators not only navigate these changes but also scale their affiliate programs with the tools and features they need to stay ahead.”

In Asia, a market brimming with growth potential, Cellxpert has earned the trust of industry leaders such as FUN88, W88 and BTC365. “These partnerships speak to the scalability and transparency our platform provides,” Swerdlow notes. “Asia presents unique opportunities, and our ability to anticipate operator demands ensures our clients are set up for success. I’m incredibly proud of the team and want to take this opportunity to thank them for their dedication.”

Cellxpert’s success is rooted in its long-standing commitment to building a platform designed for the iGaming industry. Since 2008, under the leadership of CTO and founder Assaf Dor, the brand has developed a feature-rich and highly scalable platform using cutting-edge software architecture which ensures unlimited scalability and near-zero downtime.

“What sets us apart is our ability to deliver measurable value to operators,” Swerdlow emphasizes. “Whether it’s through real-time integrations that drive data-rich reporting, advanced postback or API features for affiliates, or automated payment workflows, we’ve built a platform operators and affiliates trust to handle the complexities of iGaming affiliate programs with thousands of active affiliates.”

Swerdlow, who joined Cellxpert around the time of iGB Affiliate’s last London event, brings nearly two decades of experience driving growth for B2B companies, with over 10 years in affiliate and partner marketing. “Since joining, I’m extremely proud of our achievements. My focus has been on scaling the business commercially while ensuring our clients achieve long-term success.

“2024 was a year of validation, proving that our approach resonates deeply with operators. In 2025, our priority will be expanding into new regions, strengthening relationships with our clients, and helping operators unlock their full growth potential.”

Looking ahead, Swerdlow is confident Cellxpert will continue to establish itself as the go-to solution for operators managing multi-brand, multi-country, multi-product affiliate programs. “Our focus will be on ensuring operators unfamiliar with our offering understand the transformative value we bring,” he adds. “With trust, innovation, and execution at the core of what we do, 2025 promises to be another year of record-breaking growth and industry leadership beginning at January’s historic edition of iGB Affiliate Barcelona.”

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Prague Gaming & TECH Summit 2025 (25-26 March)

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