iGB
ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience
Members of the ICE and iGB Affiliate Advisory Board, the group of major exhibitors brought together to help oversee the pan-European bid process to host the world’s most influential gaming expos, have participated in an Orientation event organised by Clarion Gaming in partnership with Fira de Barcelona and the Barcelona Convention Bureau.
Exhibitors from the online, land-based and affiliate gaming sectors were represented across the two Orientation Days which included guided tours of the 240,000 sqm venue in partnership with the Fira de Barcelona team, an insight to the facilities that are available, explanations of how exhibitors participating in similar Tier 1 international events have represented their brands at the venue as well as a detailed breakdown of the vast array of opportunities offered by Barcelona’s world-class hospitality infrastructure including restaurants, entertainment venues and hotels.
Constantí Serrallonga, CEO Fira de Barcelona said: “Winning the bid to host the ICE and iGB Affiliate expos from 2025 strengthens the city’s international standing as a premier destination for major international events and conferences. For Fira, it means increased visibility and an opportunity to showcase our world-class facilities and services. Our team will strive to provide a seamless and enjoyable experience for the over 40,000 attendees. We look forward to providing a memorable experience to all of them.”
Christoph Tessmar, director of Barcelona Convention Bureaux added: “Barcelona is renowned for its inviting and inclusive ambience, solidifying its status as a premier destination for visitors. The city sets itself apart as a well-prepared host for prestigious gatherings, showcasing excellent services and cutting-edge infrastructure. The seamless coordination across various official bodies and different stakeholders in Barcelona plays a pivotal role in ensuring the success of events of this calibre, contributing to the flawless execution of programs at the highest standards. It is crucial to underscore that Barcelona, as a collective entity, stands fully prepared to host events of significant magnitude. The city encapsulates a welcoming atmosphere that fosters excellence, innovation, and entrepreneurship, rendering it an ideal backdrop for any occasion that values these principles”.
Reflecting on the Orientation initiative Stuart Hunter, Managing Director at Clarion Gaming said: “Everything that we do as an organising team is undertaken in partnership with our customers and the Advisory Board was pivotal in the process of identifying the best city and the best venue for the development of ICE and its sister show iGB Affiliate.
“As the bookend to that customer-driven process we are delighted to have hosted Advisory Board members who contributed to what has been widely acknowledged as a best in class, highly professional and forensic process. From January 2025 Fira de Barcelona will be the epicentre for the international ICE and iGB Affiliate communities in a city which is rich in culture and which exudes a spirit of innovation. I think the overriding impressions left with the Advisory Board members who have experienced Fira de Barcelona and been party to the tours and presentations is that the possibilities are endless.
“We are also in the planning stages to host an additional orientation event for the entire ICE and iGB Affiliate exhibitor base in March next year. This will provide all participants with the opportunity to get familiar with the event space and operational capabilities to support their planning for 2025. A virtual tour is also in production for release in the New Year, to further support the transition process.”
He concluded: “Our focus now is on delivering an exceptional edition of ICE 2024 for our international stakeholder community: saying a huge thankyou to ExCeL London for hosting ICE and iGB Affiliate so professionally and being such an important part of their success.”
Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality.
Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.
“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.
“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”
Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.
The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.
The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.
Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.
The iGB Affiliate Awards shortlist can be viewed at: https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/
Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”
The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.
Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.
Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”
Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.
The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.
ReferOn, a state-of-the-art affiliate management system, continues its positive momentum in 2025 with its recent nomination for the prestigious “Best Affiliate Management Platform” category at the upcoming iGB Affiliate Awards 2025.
The iGB Affiliate Awards is one of the biggest and most respected ceremonies in iGaming, gathering the industry’s brightest minds and influential figures. This year’s iteration of the event anticipates over 400 affiliates, programmes, and vendors for a night of celebration and networking.
ReferOn’s operational focus for 2025 has been on innovating and updating the platform to provide best-in-class tools and solutions for its users. The company has implemented multiple new features, such as the recent Payments Module overhaul to empower affiliates and operators by helping them maximise their campaigns. This dedication to excellence has established it as a frontrunner for the “Best Affiliate Management Platform” category.
David Harris, ReferOn’s Operations Lead, commented on the nomination, “This nomination for such a prestigious category demonstrates the ReferOn team’s hard work throughout the year. We’ve emphasised delivering the best possible solutions and services for our clients, including bolstering our customer support and implementing all-new tools. We look forward to attending the event and congratulate all our peers who have been shortlisted.”
The iGB Affiliate Awards will take place on July 3rd, 2025, at The Troxy, London. The ReferOn team will attend the ceremony and looks forward to connecting with industry peers and a night of celebration.
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