Affiliate Success
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
Affiliate Announcements
GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.
With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term.
Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.
Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”
Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating, ” We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”
As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.
The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.
Affiliate Program News
Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.
In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.
By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.
Key features and benefits of the “Manage Tags” section now include:
- Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
- Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
- Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
- Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.
“Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.“
The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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