Vita Media Group, a Danish iGaming company, won the Casino Affiliate of the year award at the 2022 edition of the EGR Operator Awards held in London.

The Casino Affiliate of the Year Award is the first major award that Vita Media Group has won.

Vita Media Group’s CEO Jimmi Meilstrup believes this award comes as an appreciation from the iGaming world to all the employees in the company who are delivering extraordinary results every day.

“On behalf of everyone in our company, I am deeply grateful for this award which is the first large-scale award that we have won as a company. From day 1, we promised the iGaming world we are going to build this company on the principles of loyalty and trust. Through hard work, a lot of research, and indeed a great amount of quality traffic generated and delivered, we have excelled in casino affiliation. To everyone who chose Vita Media Group as a partner, thank you, and be sure to expect even better results from us in the future” commented Jimmi Meilstrup.

During the award night held in London on October 27 th , 2022, Vita Media Group was shortlisted 4 times in different categories:

• Affiliate of the year (Headline category)

• Casino Affiliate of the year

• In-house product for the in-house developed iGaming loyalty and reward platform Ekstrapoint.com

• Affiliate Program for the fast-growing developed affiliate program OMG Affiliates

In the Casino Affiliate of the year category, the judges from the EGR Operator Award were reviewing applications based on significant traffic, player numbers, ROI for operators, ability to build strong partner relationships, brand innovation and marketing, and player retention strategies.

The EGR Operator Awards, considered the Oscars in the iGaming industry, are organized by EGR Global, a leading publisher of online gaming B2B news, analyses, and research.

In 2021, Vita Media Group was shortlisted for the first time at the EGR Operator Awards in the Affiliate of the year category for affiliation services and the Rising Star category for its affiliate program OMG Affiliates.

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

Intro

Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).

Affiliate programs

Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.

• You must be sure that you are entering into a partnership with a reliable and reputed casino.
• Ensure that the number of commissions is processed timely in a safe environment.

Features of a casino affiliate

Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:

• Generally, casino affiliates have the same type of imagery and similar language to attract players.
• Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
• Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
• The main goal of casino affiliates is to get players and sign them up for one of their casino partners.

Payment arrangements for Casino Affiliates

In terms of payments, there are two models that are very popular for paying affiliates.

• The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
• The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.

Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.

How to Become a Casino Affiliate

Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.

Conclusion

Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.