QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario

QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).

QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.

Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se

Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.

SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:

1. Channelling objectives

• The affiliate shall not advertise or promote the offer of unlicensed operators.
• The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.

2. Responsible advertising

• The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
• The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
• The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
• The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
• The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.

3. Careful and balanced design

• All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
• The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
• The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
• The affiliate shall clearly state the type of game of chance is offered.
• The affiliate shall clearly state the license status of the operator.
• The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
• The affiliate shall not encourage excessive or irresponsible gambling behavior.
• The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.

4. Contributing to responsible gaming

• The affiliate shall share information regarding the risks associated with gambling for money.
• The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:

• The national support helpline for gambling addiction;
• Parties that offer further assistance for a gambling addiction;
• Further information on gambling addiction;
• The possibility of self-exclusion and the Swedish Gambling Authority.

Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.

The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.

What to expect at the seminar:

• Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
• Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
• Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.

Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.

Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.