News
Casino Guru Complaints Resolution Center Breaks Another Record: Almost $1 Million Returned to Players in May 2022
May has become a new record month for Casino Guru whose Complaints team has seen $915,000 returned to unfairly treated players across the world. The team has received 822 and resolved 265 complaints in May, spending a total of 1,114 hours on the cases. This makes it the new record for the company.
Casino Guru, the most extensive database of online casinos and a respected gambling authority, is well known for its safer and responsible gambling practices within the industry. Global Self-Exclusion Initiative, Casino Guru Academy, and even the recently launched database of problem gambling help organizations are just some examples of the many ways through which Casino Guru is trying to make a safer gambling environment for players.
With the number of players mistreated by casinos turning to Casino Guru for help increasing on a monthly basis, the quality of the Complaints team’s services cannot be denied. In comparison with May 2021, the number of published complaints in May 2022 has almost doubled from 452 to 822. In fact, since its launch, Casino Guru’s Complaints Resolution Center has become an unrivaled leader in the complaint resolution segment.
A total of 1,113 complaints have been solved since the beginning of the year, with impressive $2,952,404 returned to players to this day. Casino Guru’s highest resolved complaint of this year came from a player who managed to win 170,000€ but, once requesting a loss limit, found his account completely restricted, unable to withdraw any of the winnings.
Petronela Kontos, Complaints Team Lead, who recently debated the complaints statistics at the CasinoBeats Summit in Malta, commented on the team’s achievements: „Speaking for the whole Complaints team, it just feels amazing to see the amount of trust the players place into our hands. The Complaints Resolution Center was launched a little less than three years ago, and as of this very moment, we can proudly call ourselves the leaders of the segment. Of course, as is the case with all other Casino Guru projects, we are continuously working on new improvements so that we can continue to make playing as frictionless as possible.“
But the increase in complaints brings another important challenge for Casino Guru: workforce. „We will always resolve players’ complaints free of charge. That’s something we are very adamant about. And the fact that we constantly need to hire new help to keep resolving all of the complaints only shows one thing: that Casino Guru is fully determined to invest into projects like ours – projects that make gambling better and safer. I even dare to say that all of us here at Casino Guru are proud of the impact we’re constantly leaving behind,“ Kontos concluded.
In order to bridge the gap between players and operators, it’s important that Casino Guru keeps on being the mediator in resolving these complaints. Every complaint influences Casino Guru’s overall rating of the casino, which gives the operators an incentive they previously didn’t have. This way, apart from directly helping players to resolve their cases, Casino Guru is indirectly pressuring operators into being more responsible and fairer towards their players.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.