News
Digital Division Ltd Selects Full Product Suite from Crucial Compliance
Leading Responsible Affiliate Brand Partners with Compliance, Responsibility and Affordability Experts
Digital Division Ltd, the parent company behind industry-leading affiliate portal, Slots Temple, has agreed partnership terms with Gibraltar-based Crucial Compliance. The deal will see the company take the full suite of compliance products from Crucial, including the Business Intelligence (CBI) and Player Protection (CPP) solutions, as well as receive expert Compliance Consultancy guidance.
Following the 2021 announcement that Slots Temple had joined RAiG (Responsible Affiliates in Gambling), the partnership with Crucial Compliance sees the UK-based organisation further bolster its responsibility and compliance efforts, and it becomes the first affiliate to take the best-in-class solution.
The integration ensures every aspect of a player’s journey is managed from the point of first contact with the site, onsite game playing, through to the point at which they exit to an operator site. Through personalised CRM communications, but with Responsible Gambling messaging interlaced through the entire lifecycle, players are monitored across theentire product portfolio before referring on.
Suzanna Jiggens-Johnson, Marketing Director of Digital Division Ltd said: “Responsibility has been a primary focus for Digital Division Ltd since its inception and the partnership with Crucial Compliance was the obvious next step in our growth.
“With the launch of our Slots Temple Tournaments offering, which allows players to participate in free-to-play tournaments on our site, we wanted to ensure that, as a leading, responsible, affiliate, we remained highly compliant in our behaviour, whilst providing a first-class experience to our players.
“Working hand in hand with the team at Crucial meant we benefited from expert guidance as we grow our business, and haven’t just got a a software solution. CBI delivers a single customer view, there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.”
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have been selected by the team at Digital Division Ltd and to be providing them with our powerful Crucial Business Intelligence and Crucial Player Protection solutions.
“We offer the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes, with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team.
“CBI improves the output and efficiency of the operations and CRM team, allowing the team at Digital Division Ltd to focus on strategy and recruiting and managing players responsibly. We look forward to working closely with Digital Division Ltd in what will be a long and successful relationship.”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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