News
FrankFred partners with Enteractive to win back lapsed players
Douglas Roos casino looks to improve retention across markets
Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced a new partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.
Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand. In March the activity was expanded to include NRCs for the same markets.
In the first month of activity, Enteractive delivered an overall conversion rate of 35%.
Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to seamlessly integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.
Douglas Roos, co-founder at FrankFred, is a well known Nordic entrepreneur, with a wealth of experience in the world of iGaming. He previously founded Labrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist.
Of the new partnership, Roos commented, “Enteractive’s innovative approach to player personalisation is both unique and well-established. We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”
Enteractive’s scalable personalisation approach, with ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.
Simon Jernstrom, FrankFred co-founder, added, “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.”
Andrew Foster, Enteractive Director of Business Development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players”.
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.