Affiliate Announcements

SuperSeven selects Intelitics to power its affiliate programme

Published

4 years ago

February 16, 2021

Intelitics signs affiliate powerhouse Better Collective

Five-year agreement sees performance marketing and analytics specialist deliver its powerful platform and product suite to operator

Intelitics, the leading performance marketing and analytics platform provider, has been chosen by new online gambling operator Bet Seven Online to power the performance marketing platform for its Super Seven brand which will provide players with a unique, jackpot focused gamification experience.

Intelitics will provide the soon-to-launch SuperSeven Affiliate Programme with its data-driven premium product suite and cutting-edge platform, which the operator will use to manage all affiliate and paid media activity including real-time media campaign monitoring and player tracking.

The platform and product suite will also provide SuperSeven’s publisher partners with access to real-time data and analytics, as well as flexible pixel tracking allowing them to effectively manage their own campaigns and monitor their effectiveness quickly and easily.

Intelitics, which powers CasinoAffiliatePrograms, and is also managed by its internal team, has leveraged this technology to deliver more than $70m in net game revenue delivered through 150,000+ new depositing customers globally. The premier iGaming ad network works with more than 100 partners including some of the biggest operators in the industry.

Hanna Dahl, Head of Affiliates at SuperSeven, said: “We decided to partner with Intelitics as we put great value and importance on the ability to analyse campaigns. Providing publishers partners with real-time data within our affiliate platform has been a priority, and with Intelitics we can do this.

“Not only that, but through Intelitics we can offer our affiliate partners a modern back office including features such as media options and important stats and data, all from a single platform and portal. This is a great collaboration and one that will allow us to build lasting partnerships with affiliates.”

Allan Petrilli, Vice President of Sales at Intelitics, said: “We are honoured to have been selected by Bet Seven Online to provide the platform and suite of products required to operate not only their affiliate programme for its SuperSeven brand, but all of their paid user acquisition.

“Our platform has been designed so that it is incredibly easy to manage and use for both operators and affiliates, with unrivalled access to real time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.

“We are really excited to be playing such a central role in the future of SuperSeven and look forward to seeing the operator onboard plenty of affiliate partners over the coming months and years. The team behind SuperSeven’s is top notch to say the least, and we expect them to become a major player in the near future”

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Affiliate Announcements

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Published

3 days ago

January 28, 2025

George Miller

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.

Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.

Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.

To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.

With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.

Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.

Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”

NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”

Affiliate Announcements

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Published

2 weeks ago

January 16, 2025

George Miller

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds

RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.

The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.

Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.

This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.

Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.

“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”

Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.

“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”

To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.

The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.

It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.

RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.

Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.

Affiliate Announcements

Statutory levy affiliate reaction

Published

2 months ago

November 27, 2024

George Miller

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:

Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”