News
5 Top Online Bingo Affiliate Programs

The rising popularity of online bingo games in the gambling industry has opened opportunities for a bingo affiliate to capitalise on it. As bingo has a high retention rate due to its community aspect, slots, scratch cards, and side games to these bingo players (while they wait for their game to start) make the game even more popular.
What Are Online Bingo Affiliates?
A bingo affiliate is a person or an organisation that agrees through registering an affiliate program to send traffic towards vendors of bingo games for financial rewards.
To become a bingo affiliate, you can join a successful bingo affiliate program available on the market. While registering, don’t just focus on the financial gain; look for these terms before accepting –
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Higher welcome offer
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Good loyalty program
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Best game selections
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Cutting edge player experience
You must stay away from un-popular affiliate programs as they may not have top bingo games to attract many customers. To get all the information about the top bingo games on the UK regulated best bingo site, check the BingoSites.net. It provides you with the necessary information you need about the best bingo sites with offers and bonuses.
Here are the Five Top Online Bingo Affiliate Programs
1) William Hill Affiliates
It’s one of the most popular casino brands with an international reach with a wide range of offers. Its primary markets are in Spain, Italy, and the UK. It also offers sports betting and William Hill Casino brands in Spanish and Italian versions.
Commission – Flat rate of revenue share – 30%.
2) Kindred Affiliates
Its affiliation is created through the 32Red affiliate program. In it, referred players get a chance to choose top bingo rooms with a unique progressive jackpot and other lucrative games. Its main markets are in the UK, Europe, Romania, Slovakia, Finland, and worldwide. It offers casino brands like 11 Gambling Casinos, 32Red, Unibet, Bingo.com, MariaCasino, iGame, etc.
Commission – Revenue share – 25 to 35%
3) 888 Affiliates
It’s a part of a bigger affiliate network created by 888.com. It provides membership to some of the most successful bingo sites with a great bingo community.
Its primary markets are in the UK, Spain, Italy, Germany, France, Belgium, and worldwide. It offers casino brands like 888 casinos, 888 pokers, 888 sport, 888 bingo, pacific poker, and 888 ladies.
Commission – Revenue share – up to 40%.
4) Betfred Affiliates
Playtech first launched it then changed to Betfred bingo to reach the highly appealing online fusion part of the game. Its main markets are in the UK, Spain, and Italy. It offers only Betfred casino brands.
Commission – Revenue share – 25% – 40%
5) Party Bingo Affiliates
It’s one of the most recent additions to the brand programs that promote some of the profitable bingo gaming brands. You can also promote all 888.com brands through this affiliation. Its main markets are in the UK, Spain, and Italy. It offers casino brands like Bwin, PartyBingo, Partycasino, and partypoker.
Commission – Revenue share – 25% – 35%
Conclusion
Whichever online bingo affiliate program you join, make sure it has the best payment options/procedures, prompt customer support, updated banners, and the best affiliate user interfaces. Before you make the call, don’t forget to carefully read the terms and compare them with other bingo affiliate programs.
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
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A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
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A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape
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