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The Lottery Office Launches with Cellxpert Affiliate Tracking Platform to Give Affiliates More Tools to Improve Conversion

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Cellxpert - Lottery Office

 

Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program running on the Cellxpert affiliate tracking platform. The change supports The Lottery Office’s technology stack for delivering a better affiliate experience. The platform enables affiliates to build on the reputation of one of the only licensed and regulated lottery brands in the Australian market that rewards affiliates with a comprehensive range of incentives and dedicated affiliate management. Simultaneously, the program is flexible enough to meet the modern demands of a robust, reliable, and technologically sound offering that holds up to the requirements of the most discerning affiliate.

“Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programs,” said Jaclyn Wood, CEO at Global Players Network.

Wood added, “we want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”

Assaf Dor, Cellxpert CEO, commented, “We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space.” Dor went on to say, “The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”

With a leading-edge approach to its program, The Lottery Office allows affiliates to utilize a range of business models that best suit the individual affiliate’s needs and their affiliate marketing strategy and skills.

Affiliates are looking for partners that they can trust to work with, and a big part of that trust comes down to how good the affiliate tracking is to support the affiliate’s efforts. Rightful attribution is one of the most vital elements of correct reporting to ensure that each affiliate’s earnings are accurate.

Through integration with Appsflyer and Cellxpert, The Lottery Office affiliate program reports on players who are tracked via Appsflyer for app marketing affiliates and captures any players who may have registered via the website after installing the app. This kind of transparency is not shared with many affiliate programs, but with strong ethical responsibility, The Lottery Office is again leading the way.

Roo Wright, Affiliate Operations Manager at The Lottery Office added, “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate program as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”

Conferences

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

 

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

  • Fantastic deals: The latest updates and exclusive offers you can’t miss
  • Giveaways where you’ll have the chance to win unique prizes
  • Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

  • The party headliner – world-famous DJ Steve Aoki
  • The very best in performance art that Barcelona has to offer
  • The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!

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iGB

iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate

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iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate international trade events - states research agency

 

Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.

The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.

The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming,  and Alex Windsor, CMO – GameTime Digital.

Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”

iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

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Affiliate Announcements

Statutory levy affiliate reaction

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Statutory levy affiliate reaction

 

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:
Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”

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