Affiliate Announcements
Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint
Vita Media Group, a Top 20 Power Affiliate according to EGR Global, is excited to announce a new partnership with one of the pioneer gaming providers, SmartSoft Gaming.
This new partnership represents the latest efforts from Vita Media Group to modernize and optimize its loyalty and rewarding platform Ekstrapoint.com. The collaboration between the two sides will result in implementing modern and interactive games developed by SmartSoft on the Ekstrapoint.com platform.
Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes that this collaboration expands the company’s offer in multiple layers and will ultimately benefit iGaming advertisers and Ekstrapoint users in many ways.
“The EkstraPoint platform was brought to the world in 2018 with the idea to create an iGaming hub that connects players and advertisers most uniquely – by rewarding loyalty. We wanted to challenge the conventional way of thinking of affiliation within the gambling sector by implementing principles to retain users on the page for the benefit of an increased lifetime value. A strategical partnership with SmartSoft Gaming represents a historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games. Additionally, this implementation proves the scalability and depth that this product has to offer, which makes it an important milestone in our pursue of seeing EkstraPoint be the platform that gamblers and advertisers can’t see themselves without” said Mr. Hansen.
SmartSoft Gaming is a company managed by a team with 20 years of experience in the Igaming industry, hence that is a factor that will benefit the Ekstrapoint platform. The Chief Marketing Officer of SmartSoft Gaming, Luka Namoradze, shared his thoughts on the new collaboration with Vita Media Group.
“We are glad that our games are now available on a very special and interesting platform. We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement. We hope that the journey in the dreamworld of SmartSoft Gaming will be entertaining for everyone.” stated Mr. Namoradze.
The first game that the Ekstrapoint players will taste is Samurai. This video slot will offer the players:
• The feel of an Asian adventure
• An overall advanced graphic experience with cutting-edge imagery
• increased Level of quality entertainment on Ekstrapoint.
The Samurai slot is now fully integrated with all the key components of the Ekstrapoint platform such as the Leaderboard where players can check their score and compete for top prizes, as well as the Personal Dashboard where players can go through all of their Ekstrapoint achievements and activity.
Ekstrapoint.com is the first and only loyalty and rewarding platform in the Igaming industry designed and developed by Vita Media Group. The platform offers free casino games and free ekstra points every time a player plays one of the games or participates in the competition. The unique iGaming model of Ekstrapoint tends to reward players with ekstra points that they can later use to play at real casinos or to buy products from the Ekstrapoint shop. Ekstrapoint is enjoyed by the Igaming community with an excellent score of 4.8 on TrustPilot.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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