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Raketech strengthens its position in the US with sport acquisition

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Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

 

Raketech, the iGaming performance marketing partner, today announced the acquisition of the assets of A.T.S. Consultants Inc (A.T.S.), a leading tipster asset providing tailored pre-game insights for sports, with key assets Winnersandwhiners.com, Statsalt.com and Pickpapa.com. The pre-game insights are served to sports fans across the US by a dedicated team of experts located in Baltimore, US. As a result of the acquisition, Raketech’s US revenues are expected to reach up to 20% percent of the group’s total already during Q1 2022. At the same time, Raketech’s sports segment is expected to reach up to 35% percent of the group’s total.

The agreed purchase price amounts to USD 15.5m (EUR 13.4m) on a cash and debt free basis. The purchase price will be settled in a cash payment of USD 12m (EUR 10.4m) as per Closing and through an additional cash payment of USD 1m six months post Closing. The additional purchase price will be settled through issuance of new Raketech (RAKE) shares amounting to USD 2.5m (EUR 2.1m). The number of Raketech shares issued will be determined by the volume-weighted RAKE share price 30 trading days prior to the date of the Closing. Further, the issued RAKE shares will be subject to a lock-up of 36 months following completion of the transaction. The purchase price represents a multiple of approximately 6x EBITDA and 2.5x revenues for the last twelve months, with the possibility of additional earnout payments based on certain performance measures 36 months post closing.

The acquisition complements Raketech’s US asset portfolio and includes 20 employees in Baltimore. The business model which is based on user subscriptions and sale of picks (tips) will furthermore be complemented with all of Raketech’s existing marketing services such as traditional affiliation, media sales and CRM. The A.T.S. team will continue to operate from Baltimore, led by A.T.S. current CEO Jordan Abrams and form Raketech’s local office in the US.

Oskar Mühlbach, CEO of Raketech said: “I am thrilled that we are able to follow up the latest acquisition of P&P Vegas Group with yet another strategically important acquisition in the US. This market is of specific interest to us as it is expected to grow substantially within the next years. And I believe that adding Raketech’s commercials and operational ability to the acquired assets is a great way to maximize this opportunity”.

He continues: “I am also excited to have the talented A.T.S. team on board, and I am looking forward to combining our commercial models and to share technology and know-how between us. Furthermore, as Raketech already offers sports insights and betting tips in the US, there are obvious opportunities to cross-promote and collaborate across our ecosystem of assets to provide even better service to the end user as well as even better marketing opportunities for our clients, the operators”.

The acquisition will be closed no later than December 15th 2021 and be settled using Raketech’s current cash together with funding from Raketech’s credit facility.

Affiliate Announcements

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

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ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

 

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.

ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.

ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.

ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.

The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.

Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.

David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”

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Affiliate Announcements

Experienced execs launch new UK affiliate, YourTopCasino

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A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.

The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.

The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.

“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”

In addition to expert reviews, the site offers a growing library of responsible gambling resources.

As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.

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Affiliate Announcements

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

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XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

 

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

  • Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
  • Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
  • Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
  • Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
  • flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

  • Real-time performance tracking, offering insights into campaign results.
  • User-friendly account navigation, simplifying platform usage.
  • Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
  • Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
  • Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
  • Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

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